Social media viewership climbs to new highs during the 2026 NBA Finals run

July 2, 2026
3 min read

The 2026 NBA Finals drew 15 billion social media views, nearly triple the 2025 record.
Games averaged 20.6 million TV viewers, the most-watched NBA Finals since 1998.
Young fans increasingly follow short clips and highlights instead of full live broadcasts.
Leagues and broadcasters weigh whether free social clips grow fans or erode paid revenue.

Fans set new online records while the league celebrated its strongest ratings in decades. Social media viewership reached record highs during the 2026 NBA Finals between New York and San Antonio. The Knicks won their first championship in 53 years, and millions of fans watched everywhere. Games drew 20.6 million average viewers on ABC and ESPN, the most since 1998. Social platforms told a bigger story with 15 billion views across the five-game series. This figure nearly tripled the previous record, showing how fans now follow the action. Merchandise sales also hit a league record within the first day after Game 5.

Records fall on every screen

NBA Finals viewership climbed as young fans mixed live games with quick online clips. Game 5 alone pulled more than 4 billion views across the major social platforms online. A record comeback in Game 4 spread across feeds within minutes of the buzzer. Many viewers watched sports highlights on TikTok and YouTube instead of every full broadcast. An S&P Global report found 68 percent of fans still watch live games somewhere. About 38 percent watch clips and interviews on social media and other video sites. YouTube holds the largest share of all streaming time, according to Nielsen tracking reports. Global searches for the Knicks and Spurs reached all-time highs during the series run. These numbers explain why sports content on social media now shapes every league strategy.

Why social media viewership keeps climbing

Social media viewership grows because young fans want fast, shareable moments on their phones. Gen Z sports fans treat clips, memes, and reactions as part of the game. They follow teams through short videos rather than sitting for a whole live broadcast. Group chats and watch parties turn each game into a shared online social event. Short videos let fans follow teams during busy days without a long time commitment. Leagues see this shift and treat a young audience as a real business need. Teams now post behind-the-scenes videos and player clips to reach these younger viewers daily. Jonathan Miller, chief executive of Integrated Media, framed the stakes for team owners plainly. It is no longer a luxury to have a young base, Miller said clearly.

What broadcasters decide next

Broadcasters now face a hard choice about social media viewership and paid subscriptions online. Free clips build new fans, yet they can pull attention from costly live coverage. Live sports streaming still earns the most money through big television deals and subscriptions. Advertising also helps networks recover the huge cost of these long-term media contracts. The NBA works within an eleven-year deal worth 77 billion dollars with its partners. Rising fees push every network to earn back this spending as fast as possible. FIFA now lets broadcasters post the first ten minutes of each World Cup match. Each clip ends with a link, sending viewers toward the full paid live stream. New streaming viewers during the Finals skewed older, according to one audience tracking firm. From my standpoint, leagues win when free clips feed fans toward paid live games. Strong social media viewership can grow into loyal audiences for years to come now.

Ministry upgrades the online service to register a trademark in Bahrain

The paper form that once stood between a business owner and a protected brand name has been retired for anyone preparing to register a trademark in Bahrain. Officials at the Bahrain Ministry of Industry and Commerce have rebuilt the service for registering trademarks and service marks in a single class, trimming the documents, approvals, and time an application used to require. An online trademark application now replaces the paper file.

The change looks small. Its reach runs wider than the form it replaced.

Inside the upgraded service

Applications face a technical and legal review first, then move into the later stages of registration. The ministry has simplified the steps, reworked the interface and turned paper forms into electronic ones. It has also standardised service information published across different channels, so an applicant reads the same instructions wherever they look.

Eman Ahmed Al Doseri, Undersecretary of the Ministry of Industry and Commerce, said the upgrade belongs to a continuing review of ministry services and delivery standards, meant to improve efficiency and give customers clearer sight of what each procedure involves. She added that the ministry stays committed to shaping services around what beneficiaries need, while raising service quality and the effectiveness of its work system.

Sound, scent and a single class

Al Doseri explained that applicants can now register a trademark in Bahrain electronically, covering a national trademark or service mark in one class under the Nice International Classification of Goods and Services. Visible marks qualify, including words and images. So do marks nobody can see. Sound marks and scent marks sit inside the service, subject to approved requirements.

The Nice Classification groups goods and services into numbered classes used across most of the world. One class is the boundary here. Bahrain does not accept applications covering several classes at once, so a company selling both software and clothing files twice.

What it takes to register a trademark in Bahrain

Trademark registration in Bahrain runs through the Trademark Office at the Industrial Property Directorate, where nationals and residents of the kingdom file directly, while foreign applicants living outside Bahrain work through IP registration agents or law firms authorised by the directorate. Protection lasts ten years from the application date, and holders can renew it for further terms.

Legislative Decree No. 11 of 2006 sets the rules. Businesses that register a trademark in Bahrain gain rights they can enforce against unauthorised use, counterfeiting, or imitation. Bahrain also belongs to the Madrid Protocol, so a company can reach the market by extending an international registration rather than filing locally.

After examination, the ministry publishes an accepted mark, and third parties get 60 days to oppose it. Errors made at filing tend to surface at that stage. Where nothing is contested, guides to the process put the wait from filing to registration at roughly six months.

A wider push on government services

The trademark work sits inside a broader re-engineering of public services. More than 1,300 government services have been documented, translated and published. Around 800 more are being developed and re-engineered across government sectors.

Proposals and feedback shape the queue. They arrive through Tawasul, the national system for suggestions and complaints, through investor feedback, and through secret shopper reports assessing government services. Guidance manuals and service-level agreements have followed.

For a small company weighing whether to register a trademark in Bahrain, the calculation now turns less on paperwork and more on the choice of class and the strength of the mark itself.

By Rami Al-Saadi
3 min read

NVIDIA

Nvidia’s $105 billion OpenAI deal puts Ohio compute under fresh scrutiny

The $105 billion OpenAI deal disclosed in an Nvidia securities filing on Monday commits the chipmaker to standing behind a data center it will neither own nor operate. Credit from Nvidia covers an initial 4.25 gigawatts of computing capacity, with an option on a further 3.75 gigawatts. SB Energy will build and manage the site at the PORTS-Pike Technology Campus in Pike County, Ohio, under a 20-year lease to OpenAI. Capacity is expected to come online in phases from 2028.

Who carries the risk in the $105 billion OpenAI deal?

Three parties sit at different points on the risk ladder. Nvidia supplies the compute and, according to the company, backs defined portions of lease and power payments. OpenAI holds the tenancy and said it will begin paying only as capacity becomes available for lease. SB Energy, backed by SoftBank, owns the asset. Jensen Huang, chief executive of Nvidia, said the company is securing long-lived infrastructure so OpenAI can deploy AI factories that can be upgraded with each new chip generation. Yahoo Finance

Ownership ties run through the structure. OpenAI holds a stake in SB Energy, and Sam Altman invested in the developer at an early stage. Nvidia will now place $1.5 billion into the company as well, deepening a relationship it also underwrites.

A financing model under scrutiny

The Nvidia OpenAI Ohio data center follows a run of financing moves that have drawn questions about AI circular financing, where a supplier funds the customers who then buy its products. Huang rejected that reading, writing that OpenAI will pay the lease. Danni Hewson, head of financial analysis at AJ Bell, said the real test is whether the investments deliver decent returns to everyone putting up cash, a judgement that can only be made later.

Earlier reporting by CNBC put the talks at a backstop of up to $250 billion for a 10-gigawatt project at the same location. The Wall Street Journal reported last week that the figure would be trimmed to less than $120 billion. What was filed came in below both numbers. Days before, Nvidia joined six large asset managers on platforms designed to deploy $500 billion of third-party capital into data center projects.

Power, jobs and the local ledger

The $105 billion OpenAI deal also reshapes the energy question in southern Ohio. SB Energy and SoftBank will build power sources supporting 10 gigawatts and invest at least $4.2 billion in regional grid infrastructure. OpenAI has committed $40 million toward local priorities. The company said the SB Energy data center will support 35,000 construction jobs through 2032 and 2,500 long-term positions. Daily Sabah

Scale is the reason the accounting matters. One gigawatt is roughly enough electricity for 750,000 American homes. Nvidia estimates each generation of systems deployed at the campus could involve about 1.5 million GPUs and $150 billion to $200 billion in revenue. Communities near new load face the practical question of who absorbs the cost of getting power to the site. Stocktwits

What the arrangement secures

For Nvidia, the lease guarantee buys certainty in a market where land and interconnection have become the scarce inputs. For OpenAI, it converts a balance sheet constraint into a tenancy. Huang has acknowledged that frontier labs are growing faster than their balance sheets and credit profiles can support. That admission sits at the heart of the structure.

Greg Brockman, president of OpenAI, told CNBC’s Squawk Box on Monday that compute is a fundamental resource for the industry. He described it as the new oil of the AI age, a limited input rather than an abundant one. Who ultimately pays for it remains an open question.

By Mariam Al-Yazidi
3 min read

Sharjah

Sharjah Chamber of Commerce and Industry (SCCI) has announced the launch of the 2026 edition of the Sharjah Excellence Award

Sharjah Chamber of Commerce and Industry (SCCI) has announced the launch of the 2026 edition of the Sharjah Excellence Award, with the final registration and submission deadline set for the end of January 2027.

Held annually under the patronage of H.H. Sheikh Sultan bin Mohammed bin Sultan Al Qasimi, Crown Prince and Deputy Ruler of Sharjah, the award honours companies, establishments, and individuals that demonstrate outstanding institutional performance, promoting a culture of quality, innovation, and excellence across the business environment.

The Chamber encouraged private-sector companies and entrepreneurs from across the UAE and the wider GCC to participate in the 2026 edition and submit their applications within the specified timeframe.

Participants will have access to a comprehensive programme of awareness sessions, training workshops, and development initiatives delivered by SCCI alongside the award’s evaluation process. The assessment framework will focus on key performance dimensions, including quality, innovation, organisational excellence, and positive social and community impact.

The Sharjah Chamber highlighted that registration is open to all establishments and companies under an advanced global assessment model based on fourth-generation excellence standards. The 2026 Sharjah Excellence Award features categories spanning a broad spectrum of economic, developmental, and corporate social responsibility activities.

These categories include the Sharjah Gulf Localisation Award, the Sharjah Gulf Excellence Award, the Sharjah Excellence Award, the Sharjah Entrepreneurs Award, the Sharjah Small and Medium Enterprises Award, the Sharjah Social Responsibility Award, the Sharjah Entrepreneurs with Disability Award, and the Sharjah Best Security Standards Award.

The Sharjah Excellence Award builds on a strong track record of achievements since its inception, establishing itself as a comprehensive platform for benchmarking and recognising organisational excellence across sectors.

Previous editions have attracted more than 800 participants, with a panel of over 650 assessors evaluating submissions and 80 experienced judges adjudicating them. The award has also expanded its scope to cover more than 30 sectors, reflecting its broad and inclusive assessment framework, which is designed to promote institutional excellence and strengthen performance standards across the business community.

Abdallah Sultan Al Owais, Chairman of SCCI and of the Sharjah Excellence Award’s Board of Trustees, said the award continues to serve as a leading platform for driving performance excellence across the private sector.

He noted that the award’s integrated framework enables businesses and institutions to assess and benchmark their performance against internationally recognised standards, identify strategic areas for improvement, and strengthen their innovation and sustainability capabilities.

He added that the award’s approach is designed to help businesses respond effectively to rapid transformations shaping the business environment, enhance organisational resilience, and strengthen their readiness to meet the evolving requirements of the future economy.

Nada Al Hajri, General Coordinator of the Sharjah Excellence Award, stated that the award continues to leverage digital solutions to deliver a more efficient, user-friendly experience and to enhance the registration and evaluation processes. She noted that this approach supports SCCI’s commitment to developing the award framework in line with internationally recognised standards for institutional practice.

She explained that the Sharjah Chamber has simplified the application process, allowing establishments to register conveniently via the award’s official website by completing the online registration form, selecting the appropriate category, and uploading the required documents. For private-sector establishments, applicants must provide a valid trade licence and an SCCI membership certificate.

Al Hajri added that the Award Office reviews submitted applications and communicates the outcome to applicants. Establishments that meet the eligibility requirements are then provided with the relevant participation file for their selected category, enabling them to proceed with the nomination process within the designated timelines.

Al Hajri noted that the Sharjah Excellence Award is open to private-sector establishments and institutions across the UAE across its various categories, subject to category-specific eligibility requirements. Exceptions include the Sharjah Excellence Award category, which is exclusively open to Sharjah-based private-sector establishments; the Sharjah Gulf Excellence Award, for which winners are nominated by the Award’s Board of Trustees; and the Sharjah Social Responsibility Award, which targets private-sector establishments and government entities based in Sharjah.

She encouraged eligible entities to submit their applications at the earliest opportunity and confirmed that the Award Office remains available to address enquiries.

Welcome to the Sharjah Excellence Award

It is with great pride that we welcome you to the Sharjah Excellence Award, a prestigious initiative launched under the vision of His Highness Sheikh Sultan bin Mohammed bin Sultan Al Qassimi, Crown Prince and Deputy Ruler of Sharjah.

For over three decades, the Award has stood as a beacon of excellence, innovation, and sustainability across the Gulf region, recognizing outstanding organizations and individuals who embody the highest standards of quality, leadership, and social responsibility.

The Award not only celebrates achievement but also inspires continuous growth, empowering businesses and entrepreneurs to contribute to Sharjah’s position as a hub of excellence, competitiveness, and global best practices.

We invite you to explore this platform, discover the remarkable journeys of our honorees, and join us in celebrating a legacy of success that continues to shape the future of business excellence in the region.

By Adnan Al-Jaziri
5 min read

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Social media viewership climbs to new highs during the 2026 NBA Finals run

Social media viewership climbs to new highs during the 2026 NBA Finals run

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Records fall on every screen