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  • China’s World Cup absence continues in 2026 even after the tournament grew to 48 teams.
  • A single 2002 appearance remains the only World Cup trip for the men’s national team.
  • Heavy Chinese Super League spending failed to build lasting strength on the pitch.
  • Weak grassroots roots and hard academic pressure keep young players away from the game.

China’s World Cup absence stretches into another summer while North America hosts the biggest football show. You watched the 2026 FIFA World Cup expand from 32 to 48 teams this year. Even with a wider door, the Chinese men’s national team stayed home once again. China reached its first and only World Cup back in 2002 in South Korea and Japan. Since then, the national team has entered every qualifying cycle without earning another ticket. Fans across the country now face the same painful question about football and national pride.

China lost 1-0 to Indonesia in Jakarta during June of last year, ending its run. The defeat left the squad bottom of its Asian group with no route forward. Branko Ivankovic, the team’s head coach, accepted full blame for the failed campaign right afterward. His team finished with six points from nine matches and a weak goal difference. Japan and Iran booked their places early on while China fell far behind them. Nine Asian teams reached the expanded finals this time, including newcomers Jordan and Uzbekistan. China’s huge population passes 1.4 billion people, yet the men’s side keeps falling short.

A dream born right at the top

Xi Jinping placed football near the center of a national ambition more than a decade ago. Before he became president, he named three public wishes for the sport he loved. He wanted the country to qualify, then host, and one day win the tournament. The Xi Jinping football plan took shape in April 2016 with bold national targets. Officials promised 70,000 new pitches and 30 million schoolchildren playing football across China by 2020. A decade later, the real results look quite modest against those large early promises. The men’s national team sat 82nd in the world back in 2016 across global rankings. Today it sits near 91st place out of 211 national teams tracked by FIFA.

China’s World Cup absence and the money years

China’s World Cup absence looks stranger once you study the spending during the boom years. The Chinese Super League drew global stars with enormous wages between 2015 and 2017. Clubs spent about 1.12 billion dollars on transfers across those three heavy-spending seasons. Big names like Oscar, Hulk, Paulinho, and Carlos Tevez traded Europe for Chinese football. Property developers funded most of this spending boom for reasons far beyond sport itself. By 2018, every single top-flight club owner also held interests in the property market. Dr. Tobias Ross studied this scene closely for a new book on the subject.

He interviewed 200 people inside Chinese football to understand the real motives at work. “It was never about football,” Ross told CNN Sports about the owners’ true aims. Owners chased closer ties with local party officials to reach land and bank loans. Officials, in turn, gained real prestige and a stronger case for career promotion at home. The whole model rarely made money, and Ross plainly called it a loss-making business. Guangzhou Evergrande won eight league titles yet still lost huge sums almost every year. Bloomberg reported yearly losses between 155 and 310 million dollars for the club in 2021.

Fans filled stadiums for a while, drawn by famous names and loud matchday shows. None of the current national team players compete for top clubs outside China today. European leagues still shape the best talent, and Chinese players lack such exposure abroad.

When the money and the interest faded

The wild spending spree never rested on a base built for the long term. Cash often dried up soon once developers secured their land or finished their key projects. Local officials chased short wins during limited terms rather than slow, patient team building. A slowing economy and falling birth rate then pushed football down the priority list. Ross notes football no longer sits inside the country’s important central five-year plan today. Local governments also lack spare cash right after the pandemic drained their tight budgets. Priorities shifted toward technology and trade as rivalry with the United States grew sharper.

Corruption also drained public trust across Chinese football here over many difficult recent years. Authorities handed lifetime bans to 73 players and officials over match-fixing earlier this year. Former national coach Li Tie now serves a long prison sentence for taking bribes. Weak oversight let public money slip into the wrong private hands again and again. Investigations reached coaches, referees, and top league bosses across several painful recent seasons here. Trust takes many years to rebuild once fans watch scandal after scandal unfold openly. Several naturalized players left the squad, and this move widened the talent gap further.

A Chinese football player

No culture to fill the pitches

China’s World Cup absence also traces back to weak roots at the community level. Beijing built many pitches, yet the country lacks a deep football tradition to fill them. Rowan Simons moved to China during the 1980s and later studied the language there. He soon became a well-known commentator and searched for a local club to join. “There were no football clubs then,” Simons told CNN Sports about his early years. Everything ran through the government, and this reality surprised him deeply at the time. In Britain, amateur clubs run on volunteers who mow pitches and drive team buses. China’s grassroots football stays fairly thin without those social clubs and shared community habits. Simons argues real progress needs the whole sport built from the base upward first. China lacks this base, so new pitches sit empty without steady weekend teams around. Volunteers keep local British football alive through shared duties passed down across many families.

The numbers behind the shortfall

China now counts around 980,000 registered players and roughly 40,000 amateur teams in total. England holds a population of around 4.2 percent of the Chinese total, yet fields more. This smaller nation still lists more registered players and three times as many teams. An official report last December ranked football outside the country’s six most popular sports. Badminton and cycling both draw more everyday players than the national football game does. China opened thousands of new school pitches, yet trained coaches stayed in short supply. Good coaching turns raw players into real teams, and China trails on this front.

Simons points to a sharp drop-off he simply calls the cliff in youth football. Children often play in primary school before heavy pressure pulls them off the pitch. The gaokao college exam looms large, and many parents drop sport for study time. State media even calls it the hardest test in the world for good reason. His own club sees heavy dropout among players once they turn 12 years old.

A system built for medals

Simon Chadwick teaches sport at Emlyon Business School and sees an even deeper problem. “Football rewards individual flair,” Chadwick told CNN Sports about stars like Messi and Ronaldo. He argues Chinese society rarely rewards the loose personal creativity strong football clearly demands. Family life, school, and work often follow rather tight and highly shared daily routines. Such a rigid structure leaves little room for the messy street play great talents need. Talented children need free play, and rigid schedules squeeze out such daily freedom fast. China finished a strong second in the medal table at the 2024 Paris Olympics. Chadwick says the Chinese sports system aims mostly toward clear, individual Olympic medal events. Winning a sprint race differs sharply from building a squad for a month-long tournament.

China’s World Cup absence and the road ahead

China’s World Cup absence hangs over every plan for the next generation of players. The China 2002 World Cup run still stands as the peak for the men’s team. Serbian coach Bora Milutinovic guided the side through Asian qualifying without a loss then. The squad lost all three group games in 2002 and scored no goals at all. Sun Jihai played in the 2002 tournament and later joined Manchester City in England. He also became the first East Asian player to score in the Premier League. Today he hopes to coach young players and repair Chinese football from the inside. “Youth coaching offers the fastest path to fix it,” Sun said in one interview.

Foreign coaches came and went, yet none of them fixed the shallow talent pool. From my reading of the evidence, no quick fix will change these deep habits soon. Money alone never built the culture your favorite football nations slowly grew over generations. You can now see why patience matters more than any single wave of hard spending. China owns wealth, ambition, and huge crowds, yet the grassroots base still needs work. Patience, better schools, and real local clubs offer the only honest path back up. Chinese brands still appear across the 2026 FIFA World Cup through large sponsorship deals. So the country shapes the tournament off the pitch while missing the pitch itself. The next qualifying cycle starts fairly soon, and young players carry the country’s hopes. Real change now waits in classrooms, community clubs, and a football culture built over time.

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Dubai Press Club announces leading national institutions

As preparations continue for the Arab Media Summit 2026, the Dubai Press Club (DPC), organiser of the event, has announced that nine leading national institutions have joined the list of partners for this year’s edition, WAM published the announcement.

Scheduled to take place from 15th to 17th September 2026, the Summit will be held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and under the directives of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

The Roads and Transport Authority (RTA) was announced as Mobility Partner; Dubai Chambers as Global Commerce Partner; Emirates National Oil Company (ENOC Group) as Energy Partner; Dubai Customs as Trade and Economic Partner; Emirates as Airline Partner; Emirates NBD as Banking Partner; Dubai Courts as Leading Partner; Dubai Municipality as Future City Partner; and Emirates Integrated Telecom Company (du) as Telecommunication Partner.

Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, President of the Dubai Press Club, and Chairperson of the Arab Media Summit Organising Committee, highlighted the importance of the partnerships, noting that they reflect a deep understanding of the media’s role in shaping societies and guiding them towards the future, as well as the significance of the Arab Media Summit as the region’s largest media gathering.

She said, “Our national institutions have helped build an exceptional success story that has earned global recognition and strengthened Dubai’s soft power worldwide. We are pleased to partner with a distinguished group of organisations that have contributed to shaping this inspiring story.”

Al Marri added, “These partnerships reflect a clear recognition of the media’s value in advancing development and a commitment to extending its positive influence across the Arab world. By advancing a competitive and forward-looking approach grounded in professionalism, integrity and strong ethical values, Arab media can deliver impactful content that helps audiences keep pace with global progress and inspires them to play an active role in shaping the future.”

Mattar Al Tayer, Director General and Chairman of the Board of Executive Directors of Dubai’s Roads and Transport Authority (RTA), affirmed that the media is a key partner in the development journey, contributing to knowledge transfer, raising public awareness, showcasing achievements, and keeping pace with economic, social and technological transformations. He noted that the Arab Media Summit serves as a vital platform for dialogue, the exchange of expertise, and exploring the potential of modern technologies and artificial intelligence to advance media content, enhance the competitiveness of Arab media, and strengthen its readiness for the future.

Al Tayer said, “RTA’s continued partnership with the Summit reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, which recognises the media as an active partner in achieving sustainable development. It also reinforces Dubai’s pioneering position as a leading hub for Arab media, bringing together media figures, decision-makers and experts to shape the future of the sector and address rapid digital and technological transformations.”

He further emphasised that the partnership highlights the vital integration between the media and transport sectors. Dubai’s sustainable and integrated transport system plays a key role in advancing the emirate’s development, strengthening its capacity to host major events, and ensuring seamless and safe mobility for participants and visitors.

Eng. Marwan Ahmed bin Ghalita, Director General of Dubai Municipality, said, “Leading cities of the future are not built on infrastructure and technology alone, but through an integrated urban ecosystem that places people, awareness and knowledge at its core. This is where the media plays a vital role in raising public awareness of the transformations reshaping our cities and the way we live.”

He added, “Today, the media is a key partner in shaping and sharing the inspiring success stories of the UAE and Dubai with the world. It contributes to reinforcing Dubai’s approach and message as a city driven by action and achievement, and as a destination that attracts leading minds, innovators and talent to shape the future. We are proud to be the Future City Partner of the Arab Media Summit, a partnership that reflects Dubai Municipality’s commitment to supporting an exceptional platform that originated in Dubai to anticipate the future of media, shape its direction across the Arab world, and bring together prominent Arab media leaders and influential voices capable of advancing an ambitious Arab narrative around cities that are more sustainable and offer a higher quality of life.”

Mohammad Ali Rashed Lootah, President and CEO of Dubai Chambers, said, “Effective economic media serves as a vital link between markets, opportunities and the business community. It plays an important role in building confidence and strengthening cities’ positions as global centres for trade and investment. Our partnership with the Arab Media Summit reflects Dubai Chambers’ commitment to supporting platforms that bring together thought leaders and prominent figures from the media and business sectors. It also contributes to highlighting Dubai’s promising opportunities, advancing the objectives of the Dubai Economic Agenda D33, and reinforcing the emirate’s position as a global business hub.”

Dr. Abdullah Busenad, Director General of Dubai Customs, said, “The Arab Media Summit serves as an important platform for highlighting the media’s role in deepening public understanding of economic transformations and showcasing the importance of trade in driving growth and creating opportunities. Our partnership with the Summit as Trade and Economic Partner reflects Dubai Customs’ commitment to enabling trade, strengthening business confidence and enhancing economic competitiveness. These efforts support the objectives of the Dubai Economic Agenda D33 and further consolidate Dubai’s position as a leading global hub for trade and investment.”

Saif Ghanem Al Suwaidi, Director General of Dubai Courts, affirmed that Dubai Courts’ participation as Leading Partner at the Arab Media Summit 2026 reflects its belief in collaboration between judicial and media institutions and the media’s role in raising public awareness and expanding access to legal knowledge.

He said, “The Arab Media Summit is a leading platform that brings together media leaders, decision-makers and experts. We are proud of our partnership with the Dubai Press Club in an event that has established itself as a platform for dialogue and shaping the future of regional media.

“Our partnership recognises the media as an effective partner in building a more informed society. Dubai Courts continues to support initiatives that combine specialised expertise and media capabilities to present legal and judicial knowledge through innovative approaches, while developing purposeful, reliable content that reflects Dubai’s aspirations and global standing.”

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, said, “Emirates NBD is pleased to reaffirm its support for the Arab Media Summit 2026 as Banking Partner. As a homegrown financial institution, we remain committed to empowering the media sector, recognising its critical role in shaping the future and narrative of our region. As the region’s largest media gathering, the Summit provides a key platform for media professionals from across the Arab world to connect, exchange ideas, and discuss the most pressing challenges and opportunities facing the industry. We look forward to this year’s edition and its new format, which uniquely brings together multiple specialised forums and related events under a single, unified platform.”

Hussain Sultan Lootah, Group CEO of ENOC Group, said, “Dubai’s journey towards the future is underpinned by an integrated framework built on vision, innovation, sustainability and effective cross-sector partnerships. The Arab Media Summit is an influential platform for highlighting the media’s role in addressing the major transformations shaping the world, including the future of energy and sustainability. We are pleased to serve as the Summit’s Energy Partner and contribute to a more informed Arab dialogue on the issues shaping the economy of the future.”

Fahad Al Hassawi, CEO of du, said, “The media shapes how societies see themselves and how they are perceived by the world. Technology is amplifying this role, enabling ideas to cross borders, connect cultures and reach audiences in unprecedented ways. Through our partnership with the Arab Media Summit, we look forward to supporting a platform that brings together media, technology and innovation, while fostering meaningful discussions on the future of content, artificial intelligence and digital platforms, and their role in building a more influential media sector.”

Boutros Boutros, Executive Vice President of Corporate Communications, Marketing and Brand at Emirates Airline & Group, said, “Dubai has long served as a meeting point for the world, connecting people, cultures and ideas. The media is one of the most important bridges supporting these connections. Our partnership with the Arab Media Summit reflects our continued commitment to major initiatives that reach the world from Dubai, strengthen its presence as a global city that brings together talent, ideas and creativity, and create new opportunities for communication and influence.”

Reinforcing Dubai’s Position as a Media Hub

Maryam Al Mulla, Director of the Dubai Press Club, expressed her sincere appreciation to the Summit’s partners for their valued role in this year’s edition.

She said, “Working as one team towards shared objectives is deeply embedded in Dubai’s approach and has contributed to its exceptional achievements across sectors. This collaborative spirit continues to reinforce the emirate’s position as a centre for thought leadership and a hub for shaping the future.”

Al Mulla added: “Over the past two decades, Dubai has steadily strengthened its position as a leading regional media hub, supported by the region’s largest and most dynamic professional media community.”

The 2026 edition of the Arab Media Summit is supported by a total of 13 leading entities and institutions. Previously announced partners include DP World as Strategic Partner; Dubai Electricity and Water Authority (DEWA) as Sustainability Strategic Partner; National Media Authority as National Partner; and the Mohamed and Obaid Almulla Group and American Hospital Dubai as Strategic Healthcare Partner. They are joined by the nine new leading national entities announced as partners for this year’s edition.

The partnerships announced for the 2026 edition reinforce the Arab Media Summit’s role as a platform for constructive dialogue, knowledge exchange and cross-sector collaboration. They also reflect Dubai’s ability to bring together leading government entities, national institutions and businesses in support of initiatives with regional and global impact.

The upcoming Arab Media Summit will be the largest edition yet. This year, the Summit will bring together a diverse range of specialised events, including the Arab Media Forum, the Government Communication Forum, the Arab Youth Media Forum, the Arab Social Media Influencers Summit, the Films Forum, the Games Forum, and the Dubai PodFest, alongside several international media forums.

The Summit will also continue to recognise excellence and emerging talent through the Arab Media Award, which marks its silver jubilee this year, the Arab Social Media Influencers Award, and the Ibda’a – Arab Youth Media Award.

Alibaba eyes AI infrastructure spending

Alibaba AI infrastructure spending is climbing again, and the company wants shareholders to fund it. The Chinese ecommerce and cloud group is selling HK$80 billion of new shares, roughly $10.2 billion, with every dollar of net proceeds going into its full-stack AI capabilities. That covers chips, data centres, and the models running on top of them. The Alibaba share placement is the largest primary follow-on offering ever from a Hong Kong-listed company. Globally it ranks third this year, behind Alphabet and Intel.

Pricing tells you how the market took it. Alibaba set 710 million new shares at HK$112.70 each, against a Friday close of HK$123. Hong Kong-listed shares dropped as much as 10 percent on Monday. Buyers at the discount get exposure to the buildout. Existing holders get dilution and a longer wait for returns. US investors were excluded from the deal.

The numbers behind the raise

Alibaba AI capex hit 67.7 billion yuan in the June quarter, up 75 percent from a year earlier. Net profit fell by the same proportion over that period, to roughly $1.5 billion, and free cash outflow reached $6.6 billion. Alibaba AI infrastructure spending sits inside a three-year plan worth at least 380 billion yuan, and the company says it has already spent close to half. CEO Eddie Wu told analysts the compute capacity has to exist before the growth can be captured.

Revenue is arriving behind the bill. Alibaba Cloud revenue from AI and compute services rose 45 percent to 48.44 billion yuan in the quarter, the fastest pace in 22 quarters. Payback on AI-related investment is now expected in about 2.5 years, down from three.

What Alibaba AI infrastructure spending means for you

Hold the stock, and you absorb the dilution today for capacity that pays later, if the demand holds. Build with AI in Asia, and the calculation flips, because more compute usually means cheaper inference and stronger models. The Qwen AI model family sits at the centre of that trade. Alibaba released Qwen 3.8-Max weeks ago, and early benchmarking points to strength in agentic coding, where bots write and repair code from high-level instructions.

China AI investment runs hot

This raise lands in a market already paying up. Chipmaker CXMT pulled in $8.6 billion at listing, and its shares rose 466 percent on debut. Humanoid robotics group Unitree raised $900 million last week, with shares climbing more than 600 percent on day one after retail demand topped 5,500 times the available allotment. Moonshot’s Kimi K3 launch last month added to the mood. China AI investment at these valuations carries real risk if earnings arrive slowly.

Washington is still a problem

Regulation shapes the rest of the story. The Pentagon in June returned Alibaba to a blacklist of Chinese companies treated as a national security risk, alongside Baidu and BYD, citing alleged links to the People’s Liberation Army. Alibaba has asked a US court to overturn the order. The company denies any PLA ties and rejects the claim it takes part in military fusion, where civilian industry works with the state defence sector. Xi Jinping and Donald Trump meet in the US next week, their second summit this year, with export controls and technology restrictions on the agenda. What comes out of that room decides how far Alibaba AI infrastructure spending can travel outside China.

AED1.5 billion in Media contracts

Mada Media closed the first half of 2026 with AED1.5 billion in Media contracts, covering 683 advertising assets across Dubai. The company organises, develops and manages the emirate’s out-of-home advertising sector. Eighty local and regional advertising companies entered the tenders held during the period. Earlier company figures put first-quarter contract value at AED971.3 million, which places most of the half-year total in the opening three months.

Inside the asset list

Tendered inventory included 27 digital unipoles and 20 bridge banners. Six of those banners are digital, and 14 are static. Four static hoardings went to tender as well, along with displays on lighting poles and flags. Mada Media spread the sites across main districts and high-traffic roads, which widens the range of price points open to bidders. Advertisers pay for reach, and reach in Dubai OOH advertising follows the road network. A bridge banner on a commuter corridor carries a different value to a pole display on a side street, and the tender structure reflects that.

What the AED1.5 billion in Media contracts covers

Beyond site leases, the AED1.5 billion in Media contracts commits operators to converting a large share of static sites into screens. That shift moves the market further towards digital out-of-home advertising, the format now leading growth across the Gulf. Mordor Intelligence values the UAE digital out-of-home market at about 62.6 million dollars for 2026, with annual growth near 13 percent. PwC has estimated Dubai holds 73 percent of the country’s out-of-home market. Screens also change the sales model. Static sites sell time in weeks. Digital sites sell it in seconds, and inventory can be traded programmatically, which brings automated buying into a sector long run on fixed leases.

A tender written for smaller firms

The AED1.5 billion in Media contracts headline sits alongside a quieter piece of the programme. Mada Media ran a separate tender open only to emerging national companies registered with the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development, known as Dubai SME. Eighteen firms took part in that round, the first of its kind. The design is a governance choice rather than a commercial one. By ring-fencing a slice of inventory, the regulator decides that market share in a licensed sector should not settle only with the largest bidders.

Matar Al Tayer, Chairman of Mada Media, said, “The participation of 80 local and regional advertising companies in the tenders launched by the company is an indication of the expanding investor base and strong demand for the investment opportunities offered by the sector.”

Metro naming rights and the wider plan

Mada Media signed two Dubai Metro naming rights agreements for Red Line stations, one with a local brand and one, for the first time, with a global brand. Names and financial terms have not been released. Mansoor Al Sabahi, CEO of Mada Media, said the company is also extending Dubai Metro naming rights across the Green Line. He added, “Since the company was established, we have focused on building a regulatory and operational ecosystem based on transparency, streamlined procedures, and enhanced efficiency in the management and operation of advertising assets.”

Both the tender programme and the AED1.5 billion in Media contracts feed into the Dubai Economic Agenda D33 and the Dubai 2040 Urban Master Plan. Those plans treat street advertising as public infrastructure, licensed and priced by the state rather than left to open competition for space. Who controls the screens, and on what terms, is a policy question as much as a revenue one.

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