From banking to entrepreneurship, Mahmoud Bartawi, a Dubai-based entrepreneur, investor, and business storyteller known for his journey from corporate banking to building successful companies. After gaining experience in the financial sector, Bartawi transitioned into entrepreneurship and co-founded Under500, a healthy food brand that grew into a recognized regional business before becoming part of Kitopi.
His journey represents the transformation of professional experience into entrepreneurial execution. Bartawi has focused on building businesses, understanding customers, and creating scalable models in competitive markets. His experience has positioned him as a valuable voice for founders seeking practical lessons about starting and growing companies.
Building Under500 and Creating Business Impact
Under500 became one of Bartawi’s most recognized ventures, addressing the growing demand for healthier food choices in the region. The company combined convenience, nutrition, and technology-driven operations to serve modern consumers.
The success of Under500 demonstrated Bartawi’s ability to identify market opportunities and develop solutions aligned with changing customer behaviors. The company’s growth also reflected the importance of operational discipline, strong branding, and understanding market needs.
Beyond entrepreneurship, Bartawi expanded his role as a business communicator through the BXB Show, where he interviews founders, investors, and industry leaders to share insights from the world of business.
The BXB Show and Founder Education
Through the BXB Show, Mahmoud Bartawi has created a platform focused on conversations with entrepreneurs and decision makers. The show explores topics including company building, leadership, investment, and personal growth.
His content highlights the realities behind entrepreneurship, offering audiences access to experiences from people who have built companies, raised capital, and navigated challenges. This approach has helped position Bartawi as a bridge between successful entrepreneurs and aspiring founders.
ICN BUSINESS Magazine Official Launch
The official launch of ICN BUSINESS Magazine marks a strategic expansion of ICN Media into premium business storytelling and high-value editorial positioning. The magazine is designed to capture the narratives behind capital, leadership, and company building across the region and global markets.
For its inaugural issue, Mahmoud Bartawi holds the cover, signaling a deliberate editorial choice. His profile reflects execution, scalability, and relevance within the regional entrepreneurial landscape. From building Under500 to developing a media platform through the BXB Show, Bartawi represents a model of operator-driven credibility.
Positioning him as the first cover establishes the magazine’s direction. It prioritizes founders with proven outcomes, disciplined thinking, and measurable impact. ICN BUSINESS Magazine enters the market with a clear thesis: highlight individuals who build, scale, and influence real economic activity, while creating a platform that aligns media with business performance and strategic insight.
