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  • ROX has finished its AI-driven manufacturing centre in Abu Dhabi and started building cars there.
  • The first three ROX ADAMAS units left the line carrying the Made in the Emirates mark.
  • The plant targets 20,000 cars in 2027, with plans to reach 300,000 a year by 2030.
  • The project sits within the Make it in the Emirates programme and Operation 300Bn.

Made in the Emirates vehicles have rolled out of a new plant in Abu Dhabi, and the first three ROX ADAMAS units now carry that badge. ROX finished its Advanced AI Manufacturing Centre in the emirate and switched on local production. Picture a factory that assembles a car, tests it, and signs it off under one roof. That is what opened here.

The site runs on a partnership between ROX and the Abu Dhabi Investment Office. It backs the company’s plan to base more of its work in the emirate, from supply chains to design. You can read the intent easily. Build the car near the buyer, and keep the value close to home.

Government support sits behind the project. The Ministry of Industry and Advanced Technology backs it through the Make it in the Emirates programme, which links to Operation 300Bn, the national plan to grow local industry and draw future-focused investment. Hasan Jasem Al Nowais, Undersecretary at the ministry, said the country has built a competitive industrial base rooted in innovation and advanced technology, and that the start of Made in the Emirates vehicles shows the UAE can attract and settle advanced industries at home.

Business Intelligence & News

Myriam Fares first concert in the Netherlands arrives at Amsterdam hall

  • Myriam Fares’ first concert in the Netherlands is scheduled for Friday, October 2, 2026.
  • The show takes place at Het Concertgebouw in Amsterdam and is presented by SOUK Amsterdam Arabic Festival.
  • Fares will perform with her full live band, and an afterparty follows the concert.
  • Tickets go on sale on Friday, August 7, 2026.

Inside Abu Dhabi automotive manufacturing

The plant covers 10,000 square metres inside the KEZAD Group zone. It handles local sub-assembly of more than 80 vehicle components, plus full assembly, calibration, rain testing, road testing, and a final check before delivery. Abu Dhabi automotive manufacturing gains real depth from that spread of work, since a car moves from loose parts to finished product in one place.

Capacity tells the growth story. Output of Made in the Emirates vehicles starts modest, then scales. The facility expects to build 20,000 cars in 2027. ROX plans to lift that toward 300,000 a year by 2030, feeding the local market while sending cars to regional and global buyers. Targets like these can slip, so treat the 2030 figure as a goal rather than a promise.

Mohammad Ali Al Kamali, Chief Trade and Industry Officer at the Abu Dhabi Investment Office, said industrial investment here turns into local production, deeper capability, and global reach. He pointed to the emirate’s infrastructure, connections, and partners as the base firms use to grow and compete.

ROX ADAMAS and the road ahead

ROX set up its global headquarters in Abu Dhabi last year, and UAE vehicle production now marks the next step. The company opened an AI Lab and a Design Studio in the emirate. That lab will develop the ROX AGENT AI platform, while the studio brings together designers from the UAE, China, and other markets.

A local design is coming. ROX plans to show its first UAE-designed car, the Abu Dhabi Edition, in March 2027. Its team draws on Khoos, the Emirati craft of weaving palm fronds, and works with the Design Commission in Abu Dhabi and Al Khaznah Leathers on the ROX ADAMAS Abu Dhabi Edition.

There is a road trip too. Two cars from the first UAE-built batch will leave Abu Dhabi for the second season of GRAND TOUR, crossing ten African countries before they reach Casablanca. These Made in the Emirates vehicles will travel through a wide mix of markets and conditions, and the run gives the badge its first long test far from home.

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Sharjah's government salary increase

Sharjah’s government salary increase takes effect this month, lifting the emirate’s minimum decent living floor to AED 20,000 for public sector staff. His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, approved the measure at an annual cost of over AED 1.187 billion. The order reaches close to 32,000 beneficiaries. Serving staff, families on social support, and two groups of retirees all fall within it.

Who benefits from the AED 20,000 floor?

Sharjah’s government salary increase spreads across four groups. The largest is the workforce itself. Sharjah government employees number 17,776 under the order, at an annual cost above AED 720 million. For households drawing social assistance, the floor rises to the same AED 20,000 monthly salary level, reaching 6,652 families at a yearly cost of AED 195,130,164. Two retiree groups complete the picture. Pensioners who served the emirate’s government, 2,251 in all, move to the minimum at AED 113,056,572 a year. A further 5,300 citizens who retired from outside the Sharjah government, under the Supplementary Grants scheme, reach the same level at AED 159 million annually. For pensioners overall, the Sharjah retirees pension baseline now matches serving staff at AED 20,000.

What Sharjah’s government salary increase means for pay

In practice, the decision functions as a Sharjah minimum wage for the public sector. Sheikh Sultan said allocations would rise for everyone, with no one left out. “There will be no employee whose salary does not increase, including those with high salaries,” he said during a phone-in on the Direct Line programme. Those most in need came first, he explained, since higher earners already had the means. Work on the file ran through Wednesday and finished at 2:30 am on Thursday. A study covering higher-paid grades is under way and will be reviewed the following week. New entrants gain as well. University graduates joining the Sharjah government will start at AED 27,125 a month, and school leavers at AED 20,950, figures set out by Abdullah Ibrahim Al Zaabi, chairman of the Sharjah Department of Human Resources. Al Zaabi fixed the start date at September 1, 2026. The Sharjah decent living allowance now anchors the lower end of the scale, with graduate rates sitting above it.

Why the Ruler raised the floor

Sheikh Sultan set the increases against rising prices. Costs had climbed for food, clothing, and other essentials, he said, and the Cabinet was watching food prices and barring violations. The raise, in his account, was sized to cover citizens’ needs. He tied every approval to the financial budget in the same session. “We held a productive session, completed all these matters, and linked these approvals to the financial budget,” he said. Sharjah’s government salary increase, he added, rests on close study of what Emirati households spend each month. The Ruler noted that pay in Abu Dhabi and Dubai was strong, and that Sharjah was moving in step. He urged citizens to organise their finances and avoid unnecessary loans, framing saving as a choice rather than a rule. Pay, he stressed, was earned compensation that people were entitled to.

Berth fees for fishermen

Beyond pay, the Ruler ordered a 50 percent cut in fees for marine vessel berths. The other half will go to fishermen’s societies, meant to keep berths available to eligible users and to help those societies maintain the facilities. This step sits alongside Sharjah’s government salary increase within the same set of directives issued this week.

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What Apple's Foldable iPhone

The foldable iPhone cost that shoppers have wondered about for two years finally has a figure behind it. Citi’s Atif Malik put the starting price above $2,000 in a note to investors. That would make Apple’s first folding phone the most expensive it has sold. Malik expects the device at the company’s September 9 keynote, next to a new set of Pro models.

A price shaped by the chip shortage

Malik’s estimate rests on more than a premium badge. The foldable iPhone cost reflects a tight supply of memory chips, the same parts AI data centers are buying in bulk. Prices for that memory have climbed hard through 2026. Apple feels the strain. The company gave cautious revenue guidance in late July because it could not source enough memory to meet demand. Suppliers such as SK Hynix, Samsung, and Micron have sold much of their premium AI memory through 2026, as Nvidia, Microsoft, Amazon, and Meta race to build data centers.

Tim Cook, who ran Apple for 15 years before moving to executive chairman on September 1, described the squeeze plainly. He called the memory market “a 100-year flood” on his final earnings call as chief executive, pointing to memory prices rising at an exponential pace. Higher chip bills reach the price tag, and the foldable sits at the top of the range.

What Apple shows on September 9

Apple attached the tagline “Surprise and shine” to its September 9 event at the Steve Jobs Theater. It will be the first product launch led by John Ternus, the hardware engineer who took over as chief executive this month. Widely expected to carry the name iPhone Ultra, the foldable headlines the event, with new Apple Watches and refreshed AI software beside it.

The iPhone Ultra release date sits at the center of the chatter, though Apple rarely ships a device the moment it reveals one. Reports point to thin early supply, with production of only a few hundred units a day at the start. Buyers hoping to fold a new iPhone in September may wait weeks past the reveal.

Where the foldable iPhone cost lands against rivals

The foldable iPhone cost would put Apple a step above the field it is entering. Samsung’s Galaxy Z Fold 8 sells near $1,899, and Google’s folding Pixel sits below that. Set against those, the iPhone Ultra price carries a modest premium, one Apple will ask buyers to pay for a first-generation product.

Shoppers eyeing the standard lineup face higher numbers too. The iPhone 18 Pro price is expected to climb about $200 over last year’s model, pushed by the same memory costs. Bigger storage would push the number higher still, matching the pattern of Apple’s current Pro tiers. Anyone weighing the foldable iPhone price against a conventional Pro will find a wide gap, one that could give buyers pause before they commit.

The numbers behind the launch

Citi does not expect heavy volume at the start. Malik estimates Apple will sell about 5 million foldables in the second half of 2026, then 2.3 million more in the first quarter of 2027. Those figures are projections, and other Citi notes have carried different splits, so the early sales picture stays open.

For Apple, the release reads as a test. A foldable iPhone costing this high reaches a narrow slice of buyers, at least in the first year. The larger question is whether Ternus can protect Apple’s margins while memory stays dear, a problem Cook expects to run well into next year.

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