Amina Taher is the new Chairwoman of the Arab Fashion Council, and the fit reads clean. The appointment took effect on 9 July 2026. Taher spent two decades leading brand and communications across aviation, fintech, media and sport. She earned an MBA from London Business School and a master’s from Harvard. Now she takes the top governance seat at a body that speaks for fashion across the 22 nations of the Arab League. Known in the UAE business scene, and her name is familiar. She served as Vice President of Marketing at Etihad Airways, where she helped shape the airline’s global identity. From there, she moved into fintech as Chief Marketing Officer of Wio Bank. That career sits at the crossroads of money, media and brand, which is close to where fashion is heading.
What the Arab Fashion Council built
The Arab Fashion Council spent the past decade turning a thin fashion scene into real infrastructure. It co-founded Dubai Fashion Week with Dubai Design District, and grew it into a platform buyers and press now track. That event sits on the international calendar next to New York, London, Milan and Paris. The Council also pushed Arab designers onto runways that once looked past them. Picture laying track before the trains arrive. The rails are down, and traffic is building. What matters now is speed and direction, and that is where the new leadership comes in.
The gap Taher steps into
Great institutions hit a ceiling when they lean on passion alone. What the Council needs next is weight: government backing, diplomatic reach, and partnerships measured in years rather than seasons. Taher has built that kind of trust across her career, working with public bodies and global brands alike. Founder and Chief Executive Officer Jacob Abrian called her arrival a sign of how far the Council has come, not a shift in course. “Amina Taher’s appointment is not a change of direction,” he said. His point was that the move reflects the standing the Council now holds, and a promise to hold it with more seriousness. That is the room Taher walks into.
What Amina Taher wants for Arab designers
Taher points her focus at the next wave of talent. She wants more room for young Arab designers to reach a global audience and build real businesses. “I am honoured to build on that strong foundation,” she said, crediting the institutions, partnerships and credibility built over the past decade. Her goal is a wider creative economy and more open doors for people entering the field. Amina Taher is the new Chairwoman at a moment when the region’s fashion voice carries serious reach, and she plans to push it further. Growth in the creative economy tends to follow the money and the platforms, and the Council now has both.
What comes next
Taher will present her vision at an invitation-only gala in September 2026. Until then, the plan stays in outline, with the full manifesto still to come. One thing is clear already. In choosing her, the Council made it official: Amina Taher is the new Chairwoman, and she builds for the present and what comes after.
