Key Points
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WLFI price trades above $0.30, with a $30 billion valuation at launch
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Binance became the first major crypto exchange to list WLFI
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Trump family endorsement adds political weight to the WLFI token launch
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Circulating supply is 24.67% of the total 100 billion tokens
$WLFI price and valuation are now at the center of attention after the highly anticipated WLFI token launch.
The token, backed by Donald Trump and his family, began trading on major exchanges on September 1. WLFI quickly reached over $0.30 in early trading, translating into a fully diluted valuation of more than $30 billion.
The project, World Liberty Financial, is a decentralized finance initiative aiming to connect traditional financial products with blockchain infrastructure. In my view, the combination of political backing and exchange support gives this project unusual visibility compared to most new token launches.
WLFI token launch and Binance listing
At launch, 24.67 billion WLFI tokens entered circulation, equal to 24.67% of the 100 billion supply. This figure includes allocations for ecosystem development, strategic partnerships, and liquidity. Binance listed WLFI in USDT and USDC trading pairs, making it the first major crypto exchange to offer spot trading. Upbit and Gate have also confirmed their support.
The presence of Binance is significant. Listing on the largest exchange by volume often drives liquidity and increases credibility for emerging projects. Market data shows WLFI’s valuation now sits alongside established names like Dogecoin, Sui, and Tron.
$WLFI price and valuation after Binance debut
Early selling pressure surfaced as presale wallets moved tokens to exchanges. Blockchain tracker Lookonchain reported three wallets sent 160 million WLFI, worth over $51 million, to Binance shortly after launch. Despite this, WLFI price maintained a valuation above $0.30, signaling strong market demand.
World Liberty Financial outlined its token distribution clearly. Ten billion tokens are held by World Liberty Financial Inc. Seven billion tokens went to Alt5 Sigma Corporation, which will keep about 8% of the supply for its treasury. Another 2.8 billion tokens are set aside for liquidity and marketing initiatives.
Early investors benefit from a day-one unlock of 20% of their presale allocations, valued at $0.015 and $0.05 per token. This equals around four billion tokens, about 5% of the total supply. For these investors, WLFI’s early valuation represents potential returns up to twenty times their original purchase.
Early investors realize strong paper gains
The remaining tokens are locked. Treasury, team, and partner allocations are subject to vesting conditions. This lock-up design prevents immediate oversupply, supporting WLFI price stability during its first months of trading.
The Trump family endorsement sets WLFI apart from most DeFi projects. Donald Trump, Donald Trump Jr., and Eric Trump have publicly backed World Liberty Financial since 2024. Their involvement brings political attention and retail curiosity. Quotes from Trump-linked statements emphasize building a bridge between traditional markets and decentralized infrastructure.
From my standpoint, such high-profile backing gives WLFI unique momentum, though political ties may also bring regulatory scrutiny. Investors must weigh these dynamics when considering exposure to WLFI.
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Broader DeFi strategy and stablecoin expansion
WLFI functions as the governance token for World Liberty Financial. Holders vote on lending and borrowing parameters, incentive programs, and growth plans. The protocol uses Aave V3 on Ethereum for reserves and risk management.
The project also issued USD1, a dollar-backed stablecoin, across Solana, Ethereum, BNB Chain, and Tron. USD1 has reached a $2.6 billion market capitalization, ranking sixth among stablecoins. Arkham data shows World Liberty Financial recently spent USD1 to purchase its own token, signaling internal confidence in WLFI price stability.
WLFI price and valuation now reflect a rare combination of political backing, exchange support, and ambitious tokenomics. Early investors are seeing high paper returns. Still, the market will closely monitor liquidity trends, presale selling pressure, and governance adoption. For now, WLFI stands as one of the largest and most visible token launches of 2024.