Toncoin treasury vehicle is the latest evolution of Verb Technology, now rebranding to TON Strategy Co. (TSC).
The company announced a $558 million oversubscribed private placement aimed at becoming the first publicly traded treasury reserve for Toncoin (TON). The transformation is expected to finalize on or around August 7.
The investment, involving 58.7 million shares priced at $9.51, includes pre-funded warrants to institutional investors. Most of the capital will be used to acquire TON, which becomes the primary treasury reserve asset for the company. TSC plans to stake its TON holdings to generate yield, targeting a sustainable, cash-flow-positive model.
Until the transaction closes, Verb Technology will continue trading on Nasdaq. Current operations are also expected to expand during and after the transition phase. The company sees TON not just as an asset, but a strategic vehicle for value creation.
TON treasury vehicle taps into Telegram ecosystem
Toncoin’s treasury vehicle strategy aligns with Telegram’s full integration of TON as its native blockchain. Telegram’s wallet recently launched for over 87 million U.S. users, leveraging TON as the foundation. With over 1 billion monthly active users worldwide, Telegram offers TON instant exposure to a mass consumer base.
Incoming executive chairman Manuel Stotz, who leads both Kingsway Capital and the Ton Foundation, emphasized TON’s ability to deliver compounding value through staking. Peter Smith, co-founder of Blockchain.com, will serve as a special advisor, calling this initiative a catalyst for crypto adoption.
This move also partly confirms earlier speculation around the Ton Foundation’s plans for a $400 million fund. The formation of this treasury is expected to be the first of its kind dedicated entirely to TON.
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Institutional interest drives TON-focused transition
Over 110 institutional and crypto-native investors joined the round. Key backers include Kingsway Capital, Vy Capital, Blockchain.com, Ribbit Capital, and Graticule. Other notable names include Pantera, MEXC Ventures, CMCC Global, FalconX, and several prominent Web3 founders.
Post-close, the Toncoin treasury vehicle will lock up 36% of its share capital for up to a year. The company projects a cash-assets-to-total-assets ratio of 77% and an initial cash reserve that equals 5% of TON’s circulating market cap.
This transition marks a significant innovation in how companies use treasury models to tap into blockchain networks. If successful, it may inspire other firms to create similar blockchain-native financial structures.