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Key Points
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MetaMask launches a $30 million LINEA token rewards program.
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Users can earn through referrals, mUSD incentives, and partner perks.
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The program connects to the future MASK token launch.
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Consensys strengthens its ecosystem with LINEA and mUSD integrations
MetaMask’s rewards program is one of the largest onchain initiatives in recent years.
The wallet, built by Consensys, announced that over $30 million worth of LINEA tokens will be distributed to its users. This reward effort reflects a shift in how crypto wallets engage with long-term users. MetaMask says it wants to reward loyalty, not short-term yield farmers.
Participants will receive tokens through referrals, mUSD incentives, partner bonuses, and early access to exclusive rewards. The company emphasized that this system is designed to strengthen its ecosystem rather than chase temporary liquidity.
Long-term MetaMask users will receive greater benefits than newcomers. This makes the program distinct from typical reward schemes in the crypto world.
LINEA token powers MetaMask’s new reward system
LINEA token is the native asset of Linea, a Layer 2 network developed by Consensys. Its unique model burns 20% of network fees paid in ETH, while 80% of the fees go toward buying and burning LINEA tokens from the open market. This design creates deflationary pressure over time.
The LINEA network distributed 9.36 billion tokens to around 750,000 wallets in September 2025. MetaMask’s decision to use LINEA tokens for its rewards connects the ecosystem tightly with Consensys’ broader vision for Ethereum scalability.
As I see it, this is more than a reward drop; it’s a way for MetaMask to reinforce user trust and engagement while testing future token mechanics.
Future MASK token and mUSD integration deepen MetaMask’s strategy
Consensys CEO Joseph Lubin confirmed that the MASK token is under active development and might arrive sooner than expected. MetaMask co-founder Dan Finlay said the token would be promoted directly inside the wallet. The connection between the current rewards and the upcoming MASK token suggests that MetaMask is preparing for a smooth community-driven launch.
In parallel, MetaMask introduced mUSD, its new stablecoin issued through Bridge, a Stripe-owned firm. Backed 1:1 by liquid dollar-equivalent assets, mUSD is available on both Ethereum and Linea. The reward system integrates mUSD incentives, encouraging users to hold, swap, and bridge the stablecoin within MetaMask.
By the end of the year, MetaMask aims to enable payments through the MetaMask Card at Mastercard-supported merchants. This move places MetaMask among the few crypto wallets bridging onchain activity with everyday spending.
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Market response and Consensys ecosystem momentum
The market reaction was swift. LINEA’s price increased by around 2.31%, and trading volume jumped 50% to $244 million in daily activity. This shows the market’s confidence in Consensys’ ecosystem strategy.
Code for the rewards feature was merged into MetaMask’s GitHub repository three weeks before the public announcement. This confirms that development was already well underway.
MetaMask’s timing also aligns with Consensys’ collaboration with Swift and over 30 banks to build blockchain infrastructure for cross-border payments, possibly involving Linea technology. With PayPal and other financial giants entering the crypto wallet space, MetaMask’s proactive approach helps it retain leadership and strengthen its ecosystem around trust and community.
A sustainable way forward for MetaMask users
MetaMask’s program encourages active participation while discouraging speculative farming. The project rewards loyalty, user engagement, and ecosystem contribution.
By combining the LINEA token, the upcoming MASK token, and the mUSD stablecoin, Consensys is building an integrated ecosystem. It connects wallets, payments, and Layer 2 scalability into a single, user-friendly experience.
The MetaMask rewards program sets a new benchmark for how crypto wallet providers can support their communities while building sustainable ecosystems.
