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BBVA launched 247 Bitcoin trading

BBVA launched 24/7 Bitcoin trading under MiCA regulation with Ethereum and stock price momentum

https://icn.live/wp-content/uploads/2025/10/BBVA-launched-247-Bitcoin-trading.mp3
  • by ICN.live
Fatima Al-Nouri

Key Points

  • BBVA launched 24/7 Bitcoin trading for Spanish retail clients under MiCA regulation.

  • Mobile crypto trading includes Bitcoin and Ethereum directly in the BBVA banking app.

  • European banks are watching closely as BBVA leads the way.

  • BBVA’s stock price nearly doubled in 2025, reflecting investor confidence.

BBVA launched 24/7 Bitcoin trading on October 2, making history in Spanish banking.

The service allows retail customers to buy, sell, and hold Bitcoin and Ethereum through the bank’s mobile app. It is the first move of its kind by a major lender under MiCA regulation in Spain.

Spain’s CNMV approved the project earlier this year. This marks one of the first large-scale applications of Europe’s new digital asset rules. The move shows how regulated banks are starting to bring cryptocurrency into mainstream finance.

A milestone for MiCA regulation

MiCA regulation was created to give banks and investors clear rules for digital assets. BBVA’s early adoption shows how these rules are now shaping real services. By offering mobile crypto trading, the bank sets an example for European banks that have held back from launching retail crypto products.

Luis Martins, BBVA’s global head of macro trading, explained that clients wanted access through systems they already trust. In his words, “Digital assets are rapidly becoming part of global finance. Our clients expect to access them through the same trusted systems they already use.”

Singapore’s SGX FX technology supports the service. This system provides pricing, aggregation, and risk tools. It lets banks add crypto services without replacing their core infrastructure, lowering barriers for other European banks to follow.

BBVA mobile crypto trading

Its mobile app now allows full crypto integration. Customers can trade Bitcoin and Ethereum 24 hours a day, seven days a week. Orders and custody are kept within the bank’s digital stack, giving users a familiar experience with added security.

The bank began testing the service with a pilot group of several thousand users. By July, it had opened the service to all eligible Spanish retail clients. This steady rollout helped the bank monitor demand and system performance before expanding.

BBVA’s move puts pressure on other European banks like KBC and Deutsche Bank. Both have studied blockchain but have not yet introduced round-the-clock crypto trading.

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Ethereum joins Bitcoin in BBVA’s offering

Ethereum trading was included from day one. This gives users more than a single crypto option and adds credibility to the service. Ethereum is widely used in smart contracts and decentralized applications, making it a logical choice to sit next to Bitcoin in the app.

Earlier in 2025, BBVA Switzerland had advised wealthy clients to consider a 3% to 7% crypto allocation. This advice aligned with the broader strategy that later extended into Spain’s retail market.

Stock price reflects investor trust

The impact of BBVA launched 24/7 Bitcoin trading is also visible in the stock market. BBVA stock price surged 96% this year, climbing from $9.50 to $19.08. Daily trading volume has passed one million shares, showing rising investor activity.

This growth signals optimism about BBVA’s digital strategy. Investors see the bank as ahead of its peers in bringing cryptocurrency into regulated banking. From my perspective, the near-doubling of the stock confirms the market’s trust in BBVA’s leadership in this sector.

The rollout has clear implications for European banks. MiCA regulation gives them a legal base, but many remain cautious. BBVA’s success may push it to act faster. Customers are demanding access, and banks risk losing relevance if they delay.

BBVA’s early move proves that regulated mobile crypto trading is possible at scale. It also shows that offering Bitcoin and Ethereum inside trusted apps may strengthen client loyalty and attract new investors.

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What does it mean that BBVA launched 24/7 Bitcoin trading?

BBVA became the first major Spanish bank to integrate Bitcoin and Ethereum into its retail mobile banking platform. Customers can now buy, sell, and store crypto around the clock. This step matters because it operates under MiCA regulation, which provides a legal framework for digital assets in Europe. Unlike other banks that only explore blockchain or limit services to pilot projects, BBVA made crypto a permanent, regulated feature. For customers, it offers the comfort of trading inside a trusted banking app rather than using third-party exchanges. For the industry, it shows that crypto has moved from niche platforms to regulated financial systems.

Why is MiCA regulation important in this context?

MiCA regulation is the EU’s new framework for digital assets. It gives banks and investors clear rules for how to handle cryptocurrencies. Before MiCA, European banks were hesitant to launch crypto products due to legal uncertainty. BBVA’s move shows how these rules are now applied in practice. By securing authorization from Spain’s CNMV, BBVA demonstrated that mobile crypto trading can work inside regulated banking systems. MiCA also creates pressure on other European banks to follow, as the legal environment is no longer a major barrier. This marks a turning point for digital assets in traditional banking.

How does this affect BBVA stock price?

The BBVA stock price nearly doubled in 2025, jumping from $9.50 to about $19.08. Investor confidence grew as the bank positioned itself ahead of European peers in adopting crypto services. Trading volumes also rose, showing active investor interest. From an investor’s standpoint, this performance signals that the market values BBVA’s digital banking strategy. While it is early to measure long-term profits from crypto trading, the immediate effect on sentiment is clear. Investors recognize that offering 24/7 Bitcoin and Ethereum trading under MiCA regulation gives BBVA a competitive advantage in European banking.

What could this mean for other European banks?

BBVA’s success may push other European banks to act more quickly. Institutions like Deutsche Bank and KBC have studied blockchain but have not launched 24/7 retail crypto trading. With MiCA regulation now in place, the legal barriers are reduced. If customers demand similar services, banks that delay risk losing clients to early adopters. BBVA’s move proves that offering Bitcoin and Ethereum trading inside regulated apps is possible and attractive. This creates both pressure and opportunity for peers. As more banks join, the European financial sector may see a rapid shift toward integrating crypto under regulated conditions.

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