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Apple Store in Diriyah Square strengthens Saudi retail and development

by ICN.live
December 9, 2025

Amira Khalil

Key Points

Apple Store in Diriyah Square will anchor Saudi Arabia’s retail transformation.
Diriyah development is valued at $63.2 billion, with $27 billion in contracts awarded.
The project will add $18.6 billion to the Saudi economy and create 180,000 jobs.
Apple’s expansion in Saudi Arabia reflects growing global interest in Diriyah.

Apple Store in Diriyah Square marks a turning point for Saudi retail

Apple Store in Diriyah Square will soon become one of the most iconic destinations in Saudi Arabia retail. The announcement signals Apple’s growing commitment to the Kingdom’s vision for innovation and luxury lifestyle development. The flagship store will anchor the $63.2 billion Diriyah development, one of the most ambitious urban projects in the country.

Diriyah Company has confirmed that Apple executed a lease agreement for its store, which will open after 2026. The store will stand as a symbol of global retail excellence in a district known for merging heritage, culture, and commerce. From my standpoint, this move reflects Apple’s strategic alignment with the rapid transformation of Saudi Arabia’s retail market.

Diriyah development reaches a major milestone

The Diriyah development continues to advance with more than $27 billion in construction contracts already awarded. The project aims to create a vibrant lifestyle hub centered around Diriyah Square, which will feature museums, shopping districts, hospitality venues, and educational institutions.

Apple’s participation adds prestige and confidence to the district’s growth, showcasing how international brands see long-term potential in the Saudi economy. Diriyah’s masterplan includes nearly 40 luxury resorts, the Royal Diriyah Opera House, and a major sports and cultural complex.

Highlight: Apple flagship store anchors the growth of Diriyah development

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Apple’s expansion supports Saudi Arabia’s economic goals

The inclusion of Apple’s flagship in Diriyah aligns with Saudi Arabia’s goal of attracting world-class brands and investors. The $63.2 billion Diriyah project is projected to contribute $18.6 billion directly to the Saudi economy and provide more than 180,000 jobs. Once complete, it will house around 100,000 residents and attract millions of annual visitors.

Apple’s expansion in Saudi Arabia is part of a broader regional strategy. The company plans to open several flagship stores across the Kingdom, starting in 2026. The Diriyah Square store, however, will hold a special place due to its cultural and historical context, sitting near the UNESCO World Heritage site At-Turaif.

A global brand meets local heritage

The Diriyah project merges global luxury with Saudi authenticity. Diriyah Company Group CEO Jerry Inzerillo said, “Having this iconic flagship store in the heart of Diriyah Square is an incredible milestone for Diriyah, the City of Earth, and for Apple as one of our most esteemed retail partners.” His statement reflects the shared vision to blend heritage with modern living.

The development also includes the Royal Golf Club, featuring a Greg Norman–designed championship course, and the Royal Equestrian and Polo Club at Wadi Safar. Together, these elements turn Diriyah into a premier global destination for culture, business, and recreation.

Highlight: Diriyah Square becomes the new home of global retail experiences

A bold signal of confidence in Saudi Arabia’s retail future

Apple’s investment in Diriyah Square demonstrates international confidence in the Kingdom’s retail and tourism transformation. As Diriyah continues to attract global attention, the Apple flagship will serve as a magnet for both local shoppers and international visitors.

In my analysis, the Apple Store in Diriyah Square represents more than retail expansion; it embodies the convergence of technology, culture, and economic growth. The store will likely redefine how global brands engage with the Saudi audience and set a new standard for immersive shopping experiences in the region.

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What makes the Apple Store in Diriyah Square special?

The Apple Store in Diriyah Square will be a flagship location, blending Apple’s minimalist design with the cultural depth of Diriyah. Positioned within a $63.2 billion development, the store represents Apple’s most ambitious investment in Saudi Arabia’s retail sector. It will symbolize the connection between innovation and tradition while serving as a hub for technology enthusiasts and tourists.

How does the Diriyah development impact the Saudi economy?

Diriyah’s $63.2 billion project is projected to add $18.6 billion to the Saudi GDP and create more than 180,000 jobs. This development underlines the Kingdom’s goal of diversifying its economy and positioning Diriyah as a top destination for culture, business, and lifestyle. It strengthens the retail and tourism ecosystem, paving the way for long-term economic sustainability.

Why is Apple expanding in Saudi Arabia now?

Apple’s expansion aligns with Saudi Arabia’s Vision 2030, which emphasizes innovation, digitalization, and lifestyle modernization. By entering Diriyah and other strategic locations, Apple aims to serve a growing market of tech-savvy consumers while reinforcing its brand as a symbol of progress and design excellence.

What other features are part of the Diriyah development?

Diriyah features an extensive mix of cultural and commercial venues, including the Royal Diriyah Opera House, the Diriyah Arena, a university, and multiple museums. It also includes high-end resorts, golf courses, and equestrian facilities. Together, they make Diriyah a model for integrated urban living and sustainable growth in Saudi Arabia.

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