Skip to main content

icnlive

WATCH LIVE. THINK BUSINESS.

© 2026 ICN.LIVE

Bourbon demand downturn tests Kentucky distillers and long term plans now

Bourbon demand downturn

In 2025, Heaven Hill opened a 200-million-dollar facility with major new barrel capacity. That move reflects how whiskey ages for years, pushing leaders to place bets far ahead. When forecasts miss, warehouses fill, barrel orders stall, and workers face shorter production schedules. At the same time, tasting rooms stay busy, showing that whiskey tourism still […]