Bitcoin 
Ethereum 
Tether 
BNB 
Solana 
XRP 
USDC 
Lido Staked Ether 
Cardano 
Avalanche 
Eowyn Chen is the CEO of TrustWallet, a leading non-custodial cryptocurrency wallet empowering millions worldwide to manage their digital assets securely. With a strong background in blockchain technology and fintech, Eowyn has been instrumental in driving TrustWallet’s mission to simplify crypto adoption while maintaining user control and privacy. Under her leadership, the platform has expanded its features, enhanced security measures, and grown its user base exponentially. Eowyn’s innovative vision and dedication to decentralization make her a prominent figure in the blockchain industry, advocating for a future where financial freedom and accessibility are within everyone’s reach.
What does the market need to achieve for Bitcoin to reach a new all-time high (ATH) again?
We’ve seen BTC reach new highs in 2024, but to reach new heights in 2025, several critical factors need to align. A favourable regulatory environment is essential, particularly in the United States, where pro-crypto policies at both the federal and state levels could set a global precedent. Such policies would provide clarity and reduce uncertainty, encouraging increased participation from institutional and retail investors. This shift could ripple across developed markets, fostering a more positive global sentiment toward cryptocurrency.
The broader macroeconomic landscape also plays a crucial role. A stable environment, characterized by ongoing quantitative easing and the absence of significant financial crises, would be beneficial. In this context, concerns about inflation and currency devaluation may drive more investors to view Bitcoin as a hedge, thereby increasing its demand. Bitcoin’s ability to maintain its dominance in the market is another key factor. A strong market presence reinforces confidence, supporting sustained price growth.
Institutional adoption continues to be a significant driver. The approval of Bitcoin ETFs and other investment vehicles can attract traditional investors, adding liquidity and pushing prices upward. Additionally, the potential for Bitcoin to be used as a strategic
reserve asset by governments could further bolster its value, leading to new price highs. Technological advancements are also pivotal. Innovations such as the integration of AI with blockchain technology can enhance security, performance, and usability, fostering
greater trust and broader adoption. When these factors come together, they create the perfect conditions for Bitcoin to experience its next bullish wave, reaching new ATHs in 2025.
The meme coin market experienced explosive growth in 2024, with its market capitalization skyrocketing from $20 billion in January to over $120 billion by December. Is this a legitimate narrative for the industry now, or is it still something unlikely to happen in the next few years?
The surge in meme coins, along with the growth of prediction markets and gambling platforms, reflects a broader societal theme: younger generations and economically stagnant classes are seeking opportunities for financial advancement. Meme coins, in particular, are more than just financial instruments; they serve as cultural expressions of a “joker” culture, characterized by humour, satire, and a touch of nihilism. This cultural sentiment resonates in a world where a desire for lighthearted connection prevails.
The global nature of cryptocurrency, combined with its ability to serve both economic and social purposes, makes it an ideal medium for this dual expression. People are drawn to meme coins not only for the potential financial gains but also for the sense of community and shared identity they offer. Given the ongoing social and economic climate, this unique product-market fit is likely to persist in the coming years. Therefore, while meme coins may have started as a novelty, their cultural and financial relevance suggests they could remain a significant part of the industry in the foreseeable future.
TrustWallet on Android has 2.2 million reviews with a 4.5 rating, while on iOS, it has only 200,000 reviews but a much higher 4.7 rating. How do you explain these differences?
We have more Android users in general than iOS. There are also unforeseen or intended factors such as which app stores are more likely to have scam and spam comments, also the divergence of the Android version will result in different user experiences of the product due to hardware and OS limitations. The difference in user ratings between iOS and Android likely stems from platform dynamics—which are not necessarily under our control. Android’s diverse ecosystem involves a wider range of
devices and configurations, which can lead to a broader spectrum of user experiences and expectations. Conversely, iOS users benefit from more standardized hardware and software, offering a more consistent experience. This standardization likely
contributes to more favourable feedback from iOS users compared to the variability seen on Android.
What will be the most powerful narrative in 2025?
The most compelling narratives of 2025 will revolve around themes of usability, integration, and technological synergy. The evolution of user experience (UX) into what can be termed “UX 2.0” will unlock the potential for mass adoption, making crypto accessible to a broader audience. Enhanced user experiences, such as biometric authentication replacing seed phrases, will simplify self-custody and attract new users. Given a couple of technological improvements we are already seeing in the market, I do optimistically hope that 2025 will be the year that the industry will no longer say “wallet UX is the blocker for the industry to achieve mass adoption.” At Trust Wallet, we’re committed to offering a frictionless experience that enables wallet usage to be a part of everyday life. Additionally, the convergence of AI and blockchain will also be transformative, with AI enabling faster experimentation and blockchain ensuring privacy and security. Think of this as crypto as an effective incentive and distribution mechanism while AI as the production force. Furthermore, the growing interoperability between TradFi and DeFi, supported by tokenized real-world assets, will drive adoption among traditional investors. These developments, paired hopefully with regulatory clarity, will redefine how users and institutions interact with decentralized technologies.
