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Dubai is the most photographed city in the world, according to a new ranking of how often destinations appear on social media
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- BRIDGE Summit
BRIDGE Summit 2026: Abu Dhabi’s Media, Content & Deal Hub
BRIDGE 2025 was a large debut media-and-content summit in Abu Dhabi that functioned as both a conference and exhibition for the broader media, creator economy, music, gaming, technology, marketing, and film ecosystem. It was held at ADNEC from December 8–10, 2025, and its organizers framed it as a long-term platform for building a global media hub in the UAE.
What happened in 2025
The event’s headline themes were AI, creator monetization, media credibility, and cross-border dealmaking. Coverage from the opening day said the summit mixed keynote talks, hands-on sessions, and partnership-building, with discussions around how AI is changing storytelling, how creators get paid, and how media organizations rebuild trust.
The summit also emphasized business outcomes, not just panels: organizers and reports described it as a marketplace for MoUs, studio deals, investment, and partnerships across the content economy.



Biggest speakers, Attendance and Scale
Among the most visible names reported around BRIDGE 2025 were Idris Elba, Gary Vaynerchuk, Alexis Ohanian, and Priyanka Chopra. Idris Elba got notable attention for discussing African creators, financial barriers to payment, and his creator platform Akunna.
Other heavily promoted high-profile participants included former UK cabinet ministers and global media CEOs.
Attendance figures vary by source because some numbers were updated before and after the event. Pre-event reporting projected about 60,000 participants from 132 countries and 430 speakers, while post-event coverage said the debut edition drew more than 40,000 participants from 182 countries, with 1,276 business meetings and 48 agreements/partnerships reported in one follow-up summary.
BRIDGE 2025 was a very large first edition, with tens of thousands of attendees, 400+ speakers, and a strong business-and-networking component.



The Company behind it
The summit is driven by the BRIDGE ecosystem, closely tied to the UAE’s National Media Office and the broader BRIDGE Alliance. Public descriptions say BRIDGE Summit is a first-of-its-kind event that combines a conference and exhibition for media and entertainment industries, while the National Media Authority also describes it as a platform bringing together media experts, innovators, CEOs, policymakers, and thought leaders.
In practical terms, the “company behind” it is best understood as a government-backed media platform rather than a private trade show brand. That matters because it gives the event policy weight, access to major institutions, and a strategy-oriented positioning inside Abu Dhabi’s broader economic agenda.
The second edition is confirmed for November 28 to December 2, 2026, and it is moving from ADNEC to Yas Island in Abu Dhabi. Organizers said the expansion to five days is meant to support bigger exhibitions, more programming, and deeper business engagement.
As of the latest available information, no full named speaker roster appears to be publicly fixed yet, but the 2026 program is already expected to keep the same seven core sectors: media, creator economy, technology and artificial intelligence, marketing, gaming, music, and filmmaking.
What visitors will find at BRIDGE Summit this year
People attending BRIDGE will likely find keynote talks, panel discussions, workshops, exhibitor zones, networking sessions, and structured business meetings. The event is designed to be more than a stage program; it is built as a deal-making environment where creators, media companies, investors, agencies, and technology providers can meet directly.
For someone interested in media intelligence or brand building, that mix is valuable because it combines thought leadership with commercial access to decision-makers, production partners, and distribution channels.
BRIDGE is part of Abu Dhabi’s effort to position itself as a serious business and media hub, not just a regional conference destination. The event’s scale, government backing, and relocation to Yas Island all signal an attempt to build a durable ecosystem around media, creative industries, and investment attraction.
That positioning also fits Abu Dhabi’s broader playbook: use major institutional events to attract global talent, capital, and strategic partnerships into the emirate.
- By Tariq Al-Mansouri
- 4 min read
- Sports
China’s World Cup Absence: Why Football’s Giant Keeps Missing the Final Tournament
China’s World Cup absence stretches into another summer while North America hosts the biggest football show. You watched the 2026 FIFA World Cup expand from 32 to 48 teams this year. Even with a wider door, the Chinese men’s national team stayed home once again. China reached its first and only World Cup back in 2002 in South Korea and Japan. Since then, the national team has entered every qualifying cycle without earning another ticket. Fans across the country now face the same painful question about football and national pride.
China lost 1-0 to Indonesia in Jakarta during June of last year, ending its run. The defeat left the squad bottom of its Asian group with no route forward. Branko Ivankovic, the team’s head coach, accepted full blame for the failed campaign right afterward. His team finished with six points from nine matches and a weak goal difference. Japan and Iran booked their places early on while China fell far behind them. Nine Asian teams reached the expanded finals this time, including newcomers Jordan and Uzbekistan. China’s huge population passes 1.4 billion people, yet the men’s side keeps falling short.
A dream born right at the top
Xi Jinping placed football near the center of a national ambition more than a decade ago. Before he became president, he named three public wishes for the sport he loved. He wanted the country to qualify, then host, and one day win the tournament. The Xi Jinping football plan took shape in April 2016 with bold national targets. Officials promised 70,000 new pitches and 30 million schoolchildren playing football across China by 2020. A decade later, the real results look quite modest against those large early promises. The men’s national team sat 82nd in the world back in 2016 across global rankings. Today it sits near 91st place out of 211 national teams tracked by FIFA.
China’s World Cup absence and the money years
China’s World Cup absence looks stranger once you study the spending during the boom years. The Chinese Super League drew global stars with enormous wages between 2015 and 2017. Clubs spent about 1.12 billion dollars on transfers across those three heavy-spending seasons. Big names like Oscar, Hulk, Paulinho, and Carlos Tevez traded Europe for Chinese football. Property developers funded most of this spending boom for reasons far beyond sport itself. By 2018, every single top-flight club owner also held interests in the property market. Dr. Tobias Ross studied this scene closely for a new book on the subject.
He interviewed 200 people inside Chinese football to understand the real motives at work. “It was never about football,” Ross told CNN Sports about the owners’ true aims. Owners chased closer ties with local party officials to reach land and bank loans. Officials, in turn, gained real prestige and a stronger case for career promotion at home. The whole model rarely made money, and Ross plainly called it a loss-making business. Guangzhou Evergrande won eight league titles yet still lost huge sums almost every year. Bloomberg reported yearly losses between 155 and 310 million dollars for the club in 2021.
Fans filled stadiums for a while, drawn by famous names and loud matchday shows. None of the current national team players compete for top clubs outside China today. European leagues still shape the best talent, and Chinese players lack such exposure abroad.
When the money and the interest faded
The wild spending spree never rested on a base built for the long term. Cash often dried up soon once developers secured their land or finished their key projects. Local officials chased short wins during limited terms rather than slow, patient team building. A slowing economy and falling birth rate then pushed football down the priority list. Ross notes football no longer sits inside the country’s important central five-year plan today. Local governments also lack spare cash right after the pandemic drained their tight budgets. Priorities shifted toward technology and trade as rivalry with the United States grew sharper.
Corruption also drained public trust across Chinese football here over many difficult recent years. Authorities handed lifetime bans to 73 players and officials over match-fixing earlier this year. Former national coach Li Tie now serves a long prison sentence for taking bribes. Weak oversight let public money slip into the wrong private hands again and again. Investigations reached coaches, referees, and top league bosses across several painful recent seasons here. Trust takes many years to rebuild once fans watch scandal after scandal unfold openly. Several naturalized players left the squad, and this move widened the talent gap further.

No culture to fill the pitches
China’s World Cup absence also traces back to weak roots at the community level. Beijing built many pitches, yet the country lacks a deep football tradition to fill them. Rowan Simons moved to China during the 1980s and later studied the language there. He soon became a well-known commentator and searched for a local club to join. “There were no football clubs then,” Simons told CNN Sports about his early years. Everything ran through the government, and this reality surprised him deeply at the time. In Britain, amateur clubs run on volunteers who mow pitches and drive team buses. China’s grassroots football stays fairly thin without those social clubs and shared community habits. Simons argues real progress needs the whole sport built from the base upward first. China lacks this base, so new pitches sit empty without steady weekend teams around. Volunteers keep local British football alive through shared duties passed down across many families.
The numbers behind the shortfall
China now counts around 980,000 registered players and roughly 40,000 amateur teams in total. England holds a population of around 4.2 percent of the Chinese total, yet fields more. This smaller nation still lists more registered players and three times as many teams. An official report last December ranked football outside the country’s six most popular sports. Badminton and cycling both draw more everyday players than the national football game does. China opened thousands of new school pitches, yet trained coaches stayed in short supply. Good coaching turns raw players into real teams, and China trails on this front.
Simons points to a sharp drop-off he simply calls the cliff in youth football. Children often play in primary school before heavy pressure pulls them off the pitch. The gaokao college exam looms large, and many parents drop sport for study time. State media even calls it the hardest test in the world for good reason. His own club sees heavy dropout among players once they turn 12 years old.
A system built for medals
Simon Chadwick teaches sport at Emlyon Business School and sees an even deeper problem. “Football rewards individual flair,” Chadwick told CNN Sports about stars like Messi and Ronaldo. He argues Chinese society rarely rewards the loose personal creativity strong football clearly demands. Family life, school, and work often follow rather tight and highly shared daily routines. Such a rigid structure leaves little room for the messy street play great talents need. Talented children need free play, and rigid schedules squeeze out such daily freedom fast. China finished a strong second in the medal table at the 2024 Paris Olympics. Chadwick says the Chinese sports system aims mostly toward clear, individual Olympic medal events. Winning a sprint race differs sharply from building a squad for a month-long tournament.
China’s World Cup absence and the road ahead
China’s World Cup absence hangs over every plan for the next generation of players. The China 2002 World Cup run still stands as the peak for the men’s team. Serbian coach Bora Milutinovic guided the side through Asian qualifying without a loss then. The squad lost all three group games in 2002 and scored no goals at all. Sun Jihai played in the 2002 tournament and later joined Manchester City in England. He also became the first East Asian player to score in the Premier League. Today he hopes to coach young players and repair Chinese football from the inside. “Youth coaching offers the fastest path to fix it,” Sun said in one interview.
Foreign coaches came and went, yet none of them fixed the shallow talent pool. From my reading of the evidence, no quick fix will change these deep habits soon. Money alone never built the culture your favorite football nations slowly grew over generations. You can now see why patience matters more than any single wave of hard spending. China owns wealth, ambition, and huge crowds, yet the grassroots base still needs work. Patience, better schools, and real local clubs offer the only honest path back up. Chinese brands still appear across the 2026 FIFA World Cup through large sponsorship deals. So the country shapes the tournament off the pitch while missing the pitch itself. The next qualifying cycle starts fairly soon, and young players carry the country’s hopes. Real change now waits in classrooms, community clubs, and a football culture built over time.
- By Khaled Darwish
- 8 min read
- Entertainment
Top 10 Upcoming Movies to Watch in 2026
The global film slate is shifting toward high-conviction IP, director-led tentpoles, and franchise extensions with built-in audiences. Studios are concentrating capital into fewer, larger bets while using streaming windows to de-risk distribution. The result: a pipeline dominated by established universes, prestige adaptations, and cross-generational animated properties.
This list isolates ten projects with the highest probability of cultural impact and box office traction based on IP strength, talent attached, and release positioning. Each entry includes confirmed or widely reported lead talent, target release timing, and a concise synopsis to frame audience appeal and commercial upside.
ICN RED Top 10 Upcoming Movies to Watch in 2026
1) Spider-Man: Brand New Day
Hero Cast: Tom Holland, Zendaya
Release Date: July 31, 2026
A reset-era Spider-Man chapter that leans into isolation, consequence, and street-level stakes after the multiverse fallout. Peter Parker operates without public identity support, rebuilding relationships while confronting a grounded antagonist ecosystem in New York. Tonally closer to early Spider-Man arcs, the film prioritizes character rehabilitation and moral tension over spectacle overload. Expect tighter action geography, emotional continuity with prior arcs, and a reintroduction of core allies under new circumstances. Commercially, it’s positioned to re-anchor the franchise with broader accessibility while preserving continuity hooks for future crossover events.
2) Resident Evil (Reboot)
Hero Cast: TBA
Release Date: Late 2026 (expected)
A full reboot targeting fidelity to the original survival-horror tone of the games. The narrative centers on the outbreak’s initial containment failure, emphasizing claustrophobic environments, limited resources, and investigative progression through a corrupted corporate apparatus. Practical effects and restrained pacing are expected to replace prior action-heavy interpretations. The project aims to capture genre purists while onboarding new audiences through a cleaner entry point. If executed with discipline, it can re-establish the brand as a horror-first franchise with strong ancillary potential across streaming series and interactive tie-ins.
3) Avengers: Doomsday
Hero Cast: Ensemble (MCU core roster; details TBA)
Release Date: May 1, 2026
A convergence event designed to recalibrate the Marvel narrative after phase fragmentation. The film reportedly introduces a high-threat antagonist with systemic impact, forcing alliances across legacy and newer heroes. Expect multi-thread storytelling, synchronized set pieces, and a decisive tonal shift toward stakes and permanence. From a business standpoint, this is a franchise stabilizer: high marketing spend, global rollout, and merchandise tailwinds. Success depends on narrative clarity and character prioritization after recent audience fatigue with diffuse arcs.
4) Digger
Hero Cast: TBA
Release Date: 2026 (TBA)
A character-driven drama with thriller undertones, centered on a protagonist navigating moral compromise within a high-pressure environment (details under wraps). The project is positioned for festival traction, leveraging performance depth and a tightly controlled narrative scope. It targets awards-season pathways rather than tentpole metrics, with downstream value in streaming acquisition and critical prestige. If anchored by a breakout performance, it can convert modest production budgets into outsized cultural relevance and long-tail viewership.
5) Street Fighter
Hero Cast: TBA
Release Date: 2026 (TBA)
A rebooted adaptation of the iconic fighting franchise, structured around an ensemble of global fighters converging in a high-stakes tournament. The film aims to balance fan service—signature moves, rivalries, and character archetypes—with coherent storytelling and modern action choreography. The commercial thesis hinges on international appeal and brand recognition, particularly in Asia and Latin America. Execution risk centers on tonal consistency and casting credibility. A disciplined approach can unlock sequel potential and cross-media expansion.
6) The Odyssey
Hero Cast: Matt Damon, Anne Hathaway (reported)
Release Date: 2026 (TBA)
A large-scale adaptation of Homer’s epic, reframed for contemporary audiences while preserving mythological scope. The narrative follows Odysseus’ prolonged return journey, confronting divine intervention, psychological endurance, and leadership under adversity. Production value is expected to emphasize practical locations and controlled VFX to sustain immersion. This is a prestige play with global resonance, targeting both awards circuits and wide audiences. Success depends on balancing fidelity to source material with narrative accessibility and pacing.
7) Dune: Part Three
Hero Cast: Timothée Chalamet, Zendaya, Florence Pugh
Release Date: December 2026 (expected)
The continuation of the Arrakis saga, advancing Paul Atreides’ arc into the consequences of power, prophecy, and political consolidation. The film is expected to escalate ideological conflict and broaden the geopolitical canvas of the universe. With established visual language and audience investment, it’s positioned for strong international performance. The key variable is narrative compression of complex source material without sacrificing coherence. Ancillary revenue (IMAX, premium formats) will be a primary driver.
8) The Hunger Games: Sunrise on the Reaping
Hero Cast: TBA
Release Date: November 2026 (expected)
A prequel set during the Second Quarter Quell, focusing on a younger Haymitch Abernathy and the systemic brutality of the Games. The film leans into political allegory, survival strategy, and character formation under extreme conditions. Franchise familiarity reduces marketing friction, while the darker tone targets both legacy fans and new viewers. Box office upside is tied to casting strength and the ability to differentiate from prior installments while maintaining thematic continuity.
9) Moana (Live-Action)
Hero Cast: Dwayne Johnson, Auli’i Cravalho (reported)
Release Date: July 10, 2026
A live-action reimagining of the animated hit, retaining core narrative beats—identity, heritage, and environmental balance—while expanding cultural and visual scope. The film prioritizes authenticity in Polynesian representation alongside large-scale oceanic set pieces. Family audience dominance and brand recognition underpin a strong revenue floor. Upside depends on musical execution and visual fidelity that justifies the live-action transition. Expect robust merchandising and cross-platform synergy.
10) Coyote vs. Acme
Hero Cast: John Cena, Will Forte (reported)
Release Date: 2026 (TBA)
A hybrid live-action/animation courtroom comedy where Wile E. Coyote sues Acme Corporation for defective products. The premise leverages Looney Tunes nostalgia with a modern legal-comedy framework, enabling meta-humor and broad demographic appeal. Production risk is moderate; success hinges on script sharpness and tonal balance between slapstick and satire. If positioned correctly, it can perform strongly in family segments and streaming windows, with high rewatch value.
- By Adnan Al-Jaziri
- 5 min read


