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Mariam Al-Yazidi

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  • Press Release

PUBLISHED BY ICN PRESS

  • Sheikh Ahmed bin Mohammed issued a Dubai Media Council decision creating the Dubai Media Narrative Committee.
  • Mona Ghanem Al Marri will chair the body, which sets the priorities and core pillars of the emirate’s messaging.
  • The committee coordinates communication across government, semi-government, and private sector entities.
  • All Dubai government bodies must supply the data and reports the committee needs to work.

The Dubai Media Narrative Committee will take charge of how the emirate speaks to the world, under a decision issued by the Dubai Media Council. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Council, approved the move. The committee’s job ranges from aligning messages among government bodies to shaping how Dubai deals with international media.

Who leads the committee?

Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, will chair the new body. She frames the decision as a response to how much weight a country’s story now carries. A strong media narrative, she said, drives strategic influence and helps build awareness and shape how people see a place. Mona Al Marri continued:

“In today’s world, a strong media narrative is a key driver of strategic influence and an essential tool for building awareness and shaping perceptions,” she said.

“The ability to develop an influential media narrative has become a strategic imperative. Those capable of shaping their story and communicating it creatively and authentically, while sustaining its impact, are better positioned to build trust and strengthen their influence.”

Al Marri set out how the committee will operate. Its framework rests on clear messaging, coordinated effort, complementary roles, quick response, and the use of facts and figures. Credibility and transparency sit at the center of that approach. She said cities that can tell their story clearly, tie it to shared human values, and turn it into something people find inspiring will hold the advantage.

What the committee governs

The Dubai Media Narrative Committee will propose policies, plans, and priorities, working alongside relevant entities. Its recommendations go to the Dubai Media Council for approval, and the committee then tracks how they are put into practice. This structure keeps decisions accountable to a single body rather than scattered across departments.

It will also design ways to coordinate media work across government, semi-government, and private sector groups. The goal is complementary roles and less duplication. On the global side, the committee guides Dubai’s official presence across international platforms and channels, and works to build steadier ties with foreign media.

Measuring the message

Part of the mandate is self-assessment. The committee will set key performance indicators and prepare analytical reports on media trends at home and abroad. Those insights feed back to the Dubai Media Council to support decisions and point to where the approach can improve. The committee may also give technical advice on media matters when the Council or other entities ask.

Sheikh Ahmed bin Mohammed described the decision as a strategic step toward an integrated institutional framework, one that keeps key messages consistent and strengthens their reach. A clear, unified narrative grounded in facts builds trust, he said, and supports Dubai’s standing as a city focused on opportunity. He linked the effort to the long-running vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai.

Sheikh Ahmed bin Mohammed said: “A clear and unified media narrative provides a strategic point of reference grounded in facts, strengthens trust, and further enhances Dubai’s global standing as an inspiring city committed to shaping a future rich with opportunities for all,”.

Wider role in Dubai media strategy

The committee fits inside a broader Dubai media strategy that the Council has pushed over recent years. Permanent or temporary teams may support its work, and the Council can hand it further duties in line with the UAE’s media policies. Under the decision, every government entity in Dubai must cooperate and share the data, statistics, studies, and reports the committee requires. The General Secretariat of the Dubai Media Council will provide administrative and technical backing.

The formation of the Dubai Media Narrative Committee places responsibility for the emirate’s public voice with one accountable body. How it performs will show in the reports it sends back to the Council, and in whether Dubai’s message reads as consistent across the channels it reaches.

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Open the Duo and the inner display runs 50 percent larger than the iPhone 18 Pro Max. A custom nano-texture finish cuts glare and hides the crease, the seam that has annoyed foldable owners for years. Peak brightness reaches 3000 nits, so the screen stays readable outdoors. Inside, an under-display FaceTime camera keeps the view whole, with no notch breaking the screen. The rear camera leans on a 48MP Dual Fusion system with a main and an ultra-wide lens. There is no telephoto, a trade Apple made to save room in the thin body. Smart Take reads the scene and snaps the photo when everyone poses, so you can stand in the shot instead of behind it. You can also shoot 48MP photos and 4K video at up to 120 frames per second.

iPhone Duo specs that matter for daily use

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The Work from Park initiative puts bookable workspaces inside Dubai’s public parks, starting with Al Barsha Pond Park. Dubai Municipality announced the programme on 19 April 2026 and said it had signed two memoranda of cooperation to deliver it. One went to Group AMANA, which builds the units, and the other to Letswork LLC, which operates them.

Entrepreneurs, freelancers, small and medium-sized enterprises

The structure is a public-private partnership. Dubai Municipality provides the park and the mandate. Private firms handle design, construction, and daily operation. The municipality said the model gives the private sector a route into public facilities while each site keeps its role as a park.

Target users are entrepreneurs, freelancers, small and medium-sized enterprises, and anyone doing remote work in Dubai. Content creators get dedicated production rooms, which the municipality said are meant to strengthen their place in the emirate’s creative economy.

Letswork runs the booking side. Users reserve space through the Letswork app, check in on arrival and use one membership across the company’s network of venues. The offer covers desks by the hour, event space, podcast recording and production rooms for creators. Letswork will also run training programmes and group sessions for creative talent and new businesses.

How the Work from Park initiative is built

Group AMANA delivers the first site through its DuBox unit. DuBox builds the workspace modules in a factory, then transports them to the park and assembles them on site. The municipality said this shortens the build schedule, reduces waste and lowers the environmental footprint compared with conventional construction. Units can be reconfigured later as demand shifts.

The Al Barsha Pond Park site was scheduled to open in May 2026. Letswork now lists it as a bookable venue on its platform. The listing describes modular pods with high-speed Wi-Fi, power and climate-controlled seating, plus podcast studios and creative production rooms. Members can book day passes, meeting rooms and private offices under one Letswork membership.

Dubai Municipality said the Work from Park initiative would add more sites across the emirate later in 2026. Locations and opening dates for those have yet to be confirmed.

Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, said the partnerships combine advanced construction methods with private sector expertise to produce public infrastructure “that is flexible, sustainable, and aligned with modern lifestyles and work patterns.”

Richard Abboud, CEO of Group AMANA, said modular construction lets the company build efficient, adaptable units at speed.

Why the Work from Park initiative fits Dubai’s planning goals

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Omar AlMheiri, co-founder of Letswork, said the partnership would add dedicated creative spaces and podcast studios. He described it as a step toward changing where and how people in the UAE do flexible work.

Dubai Municipality describes the Work from Park initiative as the first of its kind. Existing Dubai coworking spaces operate from office towers, hotels and retail sites. This programme moves the format onto municipal parkland, with the municipality as host and a private platform as operator.

Outdoor workspaces in Dubai face one obvious constraint: summer heat. The Letswork listing addresses this with climate-controlled seating inside the pods. Demand across a full year of operation will show whether the format holds. The second site, once announced, will be the next signal of how fast the municipality intends to scale.

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