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Mariam Al-Yazidi

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  • Press Release

PUBLISHED BY ICN PRESS

Al Tayer Motors is launching Shelby in the UAE, bringing a major new option for performance car buyers across the country. The move gives local drivers direct access to Shelby models through a trusted automotive group with a strong national footprint. For collectors and enthusiasts, this launch adds a simpler path to owning rare American performance cars with local support and service.

The new agreement links Al Tayer Motors with Shelby Middle East under an exclusive retail and service partnership. Through this deal, customers will gain access to Shelby-modified Ford performance vehicles across Al Tayer Motors showrooms and service centres. The first vehicles will begin arriving in September, with the Shelby Mustang Super Snake expected to lead the early rollout.

This matters because the UAE already has a strong demand for premium vehicles with heritage, identity, and strong road presence. Shelby fits that space well. The brand carries deep roots in American performance culture and holds lasting appeal among muscle car fans worldwide. With this launch, buyers in the UAE will no longer need to rely on difficult overseas routes to experience the brand.

“Shelby is an iconic name in high-performance motoring, and we are excited to bring these vehicles to motoring enthusiasts in the country,” said Ashok Khanna, Chief Executive Officer at Al Tayer Motors. “As a company deeply committed to delivering exceptional automotive experiences to our customers, partnering with Al Najdiyah General Trading to represent Shelby vehicles aligns perfectly with our vision.”

In the UAE market since 1982

Al Tayer Motors also brings a major advantage through its broad local network and experience in premium automotive retail. The company has served the UAE market since 1982 and represents major global automotive brands. Its reach across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah, and Fujairah gives Shelby a stronger foundation from the start. That reach should help buyers feel more confident about ownership after the sale.

A major part of the value lies in after-sales support. Customers will receive access to genuine Shelby parts, certified Shelby performance upgrade programmes, and dedicated performance specialists. For many buyers, this support is as important as the vehicle itself. High-performance ownership becomes more attractive when service, maintenance, and technical guidance are available through a known local network.

The Shelby Mustang Super Snake will likely draw the most attention during the launch phase. The model already holds a strong status among enthusiasts who follow iconic American performance cars. Its mix of design, power, and name recognition gives it natural appeal in a market that values standout vehicles. The arrival of Shelby trucks should also create interest among buyers looking for a different kind of performance statement.

“Our partnership with Al Tayer Motors in the UAE marks the first step in our broader vision to establish and grow the Shelby brand across the Middle East,” said Yousef Alsulaiman, CEO, Al Najdiyah General Trading (Shelby Middle East). “This is more than introducing high-performance vehicles. It is about building a long-term presence. Our priority is not only to deliver the exceptional cars and trucks that define Shelby, but also to ensure our customers receive world-class service, full warranty support, and an ownership experience that reflects the strength of the brand.”

Al Tayer Motors brings trust, infrastructure, and customer reach

This launch also strengthens the market position of Ford performance vehicles in the UAE. Shelby vehicles are built on Ford platforms, yet deliver a more exclusive and more focused driving experience. That connection will likely resonate with enthusiasts who already appreciate Ford’s performance heritage and want something more distinctive.

For fans of UAE muscle cars, the timing feels important. Buyers want not only power, but also peace of mind. They want specialist support, parts access, and a clear ownership path. Al Tayer Motors is launching Shelby with those needs in mind, which gives the partnership more depth than a simple showroom addition.

The broader significance is clear. The UAE performance segment continues to value strong brands with real legacy and local service credibility. Shelby brings emotional weight, collector appeal, and proven character. Al Tayer Motors brings trust, infrastructure, and customer reach. Together, they create a more complete offer for drivers who want bold American performance cars without compromise.

As I see it, this launch should attract both serious collectors and new buyers entering the segment for the first time. The mix of heritage, support, and product excitement gives Shelby a promising entry into the next stage of the UAE market. When the first vehicles arrive in September, many eyes will be on the Shelby Mustang Super Snake and the wider line-up that follows.

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  • Al Tayer Motors, Press Release, UAE

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Apple's iPhone Duo
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The iPhone Duo is Apple’s first foldable iPhone, and it opens like a small book into a 7.6-inch screen. Closed, you hold a 5.4-inch outer display that fits in a pocket. Both screens share the same aspect ratio, so a video or app scales cleanly as you move between them. Stand it up on a table, and it works hands-free for calls or video. Apple showed the phone on September 9 at its Surprise and Shine event in Cupertino, where new chief executive John Ternus led his first keynote. He said rival foldables often feel like two phones stuck together. The Duo tries to feel like one device that changes size when you need it.

What the screens and camera can do

Open the Duo and the inner display runs 50 percent larger than the iPhone 18 Pro Max. A custom nano-texture finish cuts glare and hides the crease, the seam that has annoyed foldable owners for years. Peak brightness reaches 3000 nits, so the screen stays readable outdoors. Inside, an under-display FaceTime camera keeps the view whole, with no notch breaking the screen. The rear camera leans on a 48MP Dual Fusion system with a main and an ultra-wide lens. There is no telephoto, a trade Apple made to save room in the thin body. Smart Take reads the scene and snaps the photo when everyone poses, so you can stand in the shot instead of behind it. You can also shoot 48MP photos and 4K video at up to 120 frames per second.

iPhone Duo specs that matter for daily use

The iPhone Duo specs point to a phone built for long, heavy days. Inside sits the A20 Pro chip with a vapor chamber that spreads heat during games and video edits. Apple pairs it with a dual-battery design that fits more cells into the frame. You get up to 31 hours of video on the inner screen and up to 44 hours on the outer one. Plug it in, and it reaches 50 percent in about 20 minutes. A Grade 5 titanium frame and a precision hinge give the body its strength, and Touch ID moves to the side button in place of Face ID.

iPhone Duo prices are ridiculously high

Here is the part your wallet cares about. The iPhone Duo price starts at $1,999 for 256GB in the United States, which makes it the most expensive iPhone in the lineup. In the UAE, iPhone Duo starts at AED 8,499 for the 256 GB, AED 9,349 for the 512 GB, AED 11,049 for the 1 TB, and the laptop-price level of AED 13,599 for the 2 TB. Preorders open October 16, and the iPhone Duo release date lands on October 23. Apple plans a first wave across more than 70 countries, then adds 28 more on October 30. For comparison, Samsung’s Galaxy Z Fold 8 starts near $1,899.

Why the foldable iPhone arrives only now

Apple waited years while Samsung and others sold foldables. Now the foldable iPhone brings iOS 27 features built for two screens, like Split View and apps that respond to how you hold the phone. eSIM handles the connection, since there is no SIM tray anywhere. Apple Pencil support arrives later in 2026. That gap of a few weeks after the iPhone 18 Pro points to a slower, careful rollout for a harder build. If you have wanted a phone that turns into a small tablet without feeling clumsy, this is Apple’s answer, and you can hold one this month.

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Work from Park initiative
  • Business

The Work from Park initiative puts bookable workspaces inside Dubai’s public parks, starting with Al Barsha Pond Park. Dubai Municipality announced the programme on 19 April 2026 and said it had signed two memoranda of cooperation to deliver it. One went to Group AMANA, which builds the units, and the other to Letswork LLC, which operates them.

Entrepreneurs, freelancers, small and medium-sized enterprises

The structure is a public-private partnership. Dubai Municipality provides the park and the mandate. Private firms handle design, construction, and daily operation. The municipality said the model gives the private sector a route into public facilities while each site keeps its role as a park.

Target users are entrepreneurs, freelancers, small and medium-sized enterprises, and anyone doing remote work in Dubai. Content creators get dedicated production rooms, which the municipality said are meant to strengthen their place in the emirate’s creative economy.

Letswork runs the booking side. Users reserve space through the Letswork app, check in on arrival and use one membership across the company’s network of venues. The offer covers desks by the hour, event space, podcast recording and production rooms for creators. Letswork will also run training programmes and group sessions for creative talent and new businesses.

How the Work from Park initiative is built

Group AMANA delivers the first site through its DuBox unit. DuBox builds the workspace modules in a factory, then transports them to the park and assembles them on site. The municipality said this shortens the build schedule, reduces waste and lowers the environmental footprint compared with conventional construction. Units can be reconfigured later as demand shifts.

The Al Barsha Pond Park site was scheduled to open in May 2026. Letswork now lists it as a bookable venue on its platform. The listing describes modular pods with high-speed Wi-Fi, power and climate-controlled seating, plus podcast studios and creative production rooms. Members can book day passes, meeting rooms and private offices under one Letswork membership.

Dubai Municipality said the Work from Park initiative would add more sites across the emirate later in 2026. Locations and opening dates for those have yet to be confirmed.

Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, said the partnerships combine advanced construction methods with private sector expertise to produce public infrastructure “that is flexible, sustainable, and aligned with modern lifestyles and work patterns.”

Richard Abboud, CEO of Group AMANA, said modular construction lets the company build efficient, adaptable units at speed.

Why the Work from Park initiative fits Dubai’s planning goals

The programme sits under three policy frameworks. Dubai’s 2040 Parks and Greenery Strategy targets 95 million park visits a year by 2040. Land use falls under the Dubai Urban Plan 2040. Economic targets through 2033 come from the Dubai Economic Agenda D33.

Omar AlMheiri, co-founder of Letswork, said the partnership would add dedicated creative spaces and podcast studios. He described it as a step toward changing where and how people in the UAE do flexible work.

Dubai Municipality describes the Work from Park initiative as the first of its kind. Existing Dubai coworking spaces operate from office towers, hotels and retail sites. This programme moves the format onto municipal parkland, with the municipality as host and a private platform as operator.

Outdoor workspaces in Dubai face one obvious constraint: summer heat. The Letswork listing addresses this with climate-controlled seating inside the pods. Demand across a full year of operation will show whether the format holds. The second site, once announced, will be the next signal of how fast the municipality intends to scale.

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