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Amira Khalil

  • 5 min read

Make us preferred on Google

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  • Press Release

PUBLISHED BY ICN PRESS

ADNOC Distribution on Wednesday launched Engage by ADNOC, a retail media network designed to connect brands with customers across its integrated mobility, convenience and digital ecosystem, WAM reported.

Engage by ADNOC is the first full-funnel retail media network operated in the UAE by a mobility and convenience retailer, enabling brands to connect with customers at key moments throughout their daily journeys using data-driven, relevant advertising.

Unlike traditional out-of-home advertising, the platform combines physical and digital media inventory with insights and first-party data from ADNOC Rewards members, enabling brands to run full-funnel marketing campaigns within a single ecosystem.

ADNOC Distribution’s network in the UAE serves nearly 700,000 customers every day across its service stations and attracts more than 250 million annual transactions.

Powered by insights from more than 2.7 million ADNOC Rewards members, Engage by ADNOC helps brands deliver more relevant customer experiences while measuring campaign impact, with all audience insights used in accordance with applicable data privacy requirements and customer consent frameworks.

Jacqueline Elboghdadi, Chief Marketing Officer at ADNOC Distribution, said, “Engage by ADNOC reflects our continued evolution as a mobility and convenience retailer. As we pursue our strategy to accelerate growth in Non-Fuel Retail, we are creating a differentiated network that is designed to unlock new value for brands, consumers and our business.

Every marketer needs the ability to turn audience insights into measurable business outcomes. Through our network and customer data platform, we are enabling more meaningful and measurable advertising across the customer journey, helping brands reach consumers when they are most receptive and clearly measure campaign impact.”

From sofa to station, Engage by ADNOC enables brands to connect with customers across ADNOC Distribution’s digital and physical channels, from the ADNOC Rewards app and online platforms to screens across service stations and Oasis by ADNOC stores.

Enabled by ADNOC Distribution’s AI and Digital Transformation (AIDT) programme, the platform leverages first-party data, analytics and AI to help brands drive consideration and conversion and measure campaign effectiveness. With approximately two-thirds of fuel transactions in the UAE taking place across ADNOC Distribution’s network, it also provides access to one of the country’s highest-frequency consumer audiences.

The launch supports ADNOC Distribution’s Non-Fuel Retail growth strategy, which delivered more than 14 percent year-on-year gross profit growth in 2025 and is underpinned by the company’s strategy to accelerate growth in Non-Fuel Retail.

Engage by ADNOC is expected to generate more than $25 million in cumulative gross profit over its first five years, creating a new scalable revenue stream supported by data, analytics and AI.

Engage by ADNOC brings together a growing ecosystem of strategic partners, including Publicis, Pyxis, a subsidiary of International Holding Company (IHC), LiveRamp and Network International, combining expertise across media, AI, data and measurement. ADNOC Distribution will continue to evaluate opportunities to expand Engage by ADNOC’s capabilities and offerings in line with customer needs and future growth opportunities across its markets.

Bassel Kakish, CEO, Publicis Groupe Middle East & Türkiye, said, “ADNOC Distribution has built one of the UAE’s most compelling consumer ecosystems, creating a unique retail media opportunity for brands. We are proud to partner on Engage by ADNOC and help unlock its scale, audience connectivity and measurable impact for advertisers.”

Mukhles Odeh, CEO of Pyxis, said, “Engage by ADNOC marks a significant leap forward in digital advertising for brands. Through this strategic partnership, we are creating a unique advertising platform that enables brands to connect with customers in real-time, creating impactful and measurable experiences. Together, we are setting new benchmarks for digital advertising and retail media.”

Oliver Klander, Regional Vice President, MENA Brands, LiveRamp, said, “ADNOC Distribution’s coverage and first-party data ecosystem create attractive opportunities for brands. Through privacy-conscious data collaboration and measurement capabilities, we are helping advertisers connect with audiences more efficiently while maintaining responsible data practices.”

Görkem Köseoğlu, Group Chief Customer and AI Officer at Network International, said, “By combining Network’s spend insights with advertising performance, ‘Engage by ADNOC’ gives brands a clearer understanding of campaign effectiveness and business outcomes. Together, we will deliver actionable intelligence that brands can use to make informed decisions.”

IMPORTANT: CONTENT SUBMITTED BY THE PARTNER. THIS IS A PRESS RELEASE ARTICLE. PLEASE READ THE INFORMATION BELOW.

ICN.live neither validates nor guarantees the accuracy, reliability, or quality of the information, promotional materials, or products mentioned herein. Readers are encouraged to conduct independent due diligence before making any decisions related to the featured company. ICN.live bears no responsibility, directly or indirectly, for any harm, loss, or consequences that may result from reliance on or interaction with the content, services, or offerings described in this release.

The details shared in this announcement do not constitute financial, trading, or investment guidance. Readers are strongly advised to carry out independent research and seek advice from a qualified financial professional before making any investment or cryptocurrency-related decisions.

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Apple's iPhone Duo
  • iPhone

The iPhone Duo is Apple’s first foldable iPhone, and it opens like a small book into a 7.6-inch screen. Closed, you hold a 5.4-inch outer display that fits in a pocket. Both screens share the same aspect ratio, so a video or app scales cleanly as you move between them. Stand it up on a table, and it works hands-free for calls or video. Apple showed the phone on September 9 at its Surprise and Shine event in Cupertino, where new chief executive John Ternus led his first keynote. He said rival foldables often feel like two phones stuck together. The Duo tries to feel like one device that changes size when you need it.

What the screens and camera can do

Open the Duo and the inner display runs 50 percent larger than the iPhone 18 Pro Max. A custom nano-texture finish cuts glare and hides the crease, the seam that has annoyed foldable owners for years. Peak brightness reaches 3000 nits, so the screen stays readable outdoors. Inside, an under-display FaceTime camera keeps the view whole, with no notch breaking the screen. The rear camera leans on a 48MP Dual Fusion system with a main and an ultra-wide lens. There is no telephoto, a trade Apple made to save room in the thin body. Smart Take reads the scene and snaps the photo when everyone poses, so you can stand in the shot instead of behind it. You can also shoot 48MP photos and 4K video at up to 120 frames per second.

iPhone Duo specs that matter for daily use

The iPhone Duo specs point to a phone built for long, heavy days. Inside sits the A20 Pro chip with a vapor chamber that spreads heat during games and video edits. Apple pairs it with a dual-battery design that fits more cells into the frame. You get up to 31 hours of video on the inner screen and up to 44 hours on the outer one. Plug it in, and it reaches 50 percent in about 20 minutes. A Grade 5 titanium frame and a precision hinge give the body its strength, and Touch ID moves to the side button in place of Face ID.

iPhone Duo prices are ridiculously high

Here is the part your wallet cares about. The iPhone Duo price starts at $1,999 for 256GB in the United States, which makes it the most expensive iPhone in the lineup. In the UAE, iPhone Duo starts at AED 8,499 for the 256 GB, AED 9,349 for the 512 GB, AED 11,049 for the 1 TB, and the laptop-price level of AED 13,599 for the 2 TB. Preorders open October 16, and the iPhone Duo release date lands on October 23. Apple plans a first wave across more than 70 countries, then adds 28 more on October 30. For comparison, Samsung’s Galaxy Z Fold 8 starts near $1,899.

Why the foldable iPhone arrives only now

Apple waited years while Samsung and others sold foldables. Now the foldable iPhone brings iOS 27 features built for two screens, like Split View and apps that respond to how you hold the phone. eSIM handles the connection, since there is no SIM tray anywhere. Apple Pencil support arrives later in 2026. That gap of a few weeks after the iPhone 18 Pro points to a slower, careful rollout for a harder build. If you have wanted a phone that turns into a small tablet without feeling clumsy, this is Apple’s answer, and you can hold one this month.

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Work from Park initiative
  • Business

The Work from Park initiative puts bookable workspaces inside Dubai’s public parks, starting with Al Barsha Pond Park. Dubai Municipality announced the programme on 19 April 2026 and said it had signed two memoranda of cooperation to deliver it. One went to Group AMANA, which builds the units, and the other to Letswork LLC, which operates them.

Entrepreneurs, freelancers, small and medium-sized enterprises

The structure is a public-private partnership. Dubai Municipality provides the park and the mandate. Private firms handle design, construction, and daily operation. The municipality said the model gives the private sector a route into public facilities while each site keeps its role as a park.

Target users are entrepreneurs, freelancers, small and medium-sized enterprises, and anyone doing remote work in Dubai. Content creators get dedicated production rooms, which the municipality said are meant to strengthen their place in the emirate’s creative economy.

Letswork runs the booking side. Users reserve space through the Letswork app, check in on arrival and use one membership across the company’s network of venues. The offer covers desks by the hour, event space, podcast recording and production rooms for creators. Letswork will also run training programmes and group sessions for creative talent and new businesses.

How the Work from Park initiative is built

Group AMANA delivers the first site through its DuBox unit. DuBox builds the workspace modules in a factory, then transports them to the park and assembles them on site. The municipality said this shortens the build schedule, reduces waste and lowers the environmental footprint compared with conventional construction. Units can be reconfigured later as demand shifts.

The Al Barsha Pond Park site was scheduled to open in May 2026. Letswork now lists it as a bookable venue on its platform. The listing describes modular pods with high-speed Wi-Fi, power and climate-controlled seating, plus podcast studios and creative production rooms. Members can book day passes, meeting rooms and private offices under one Letswork membership.

Dubai Municipality said the Work from Park initiative would add more sites across the emirate later in 2026. Locations and opening dates for those have yet to be confirmed.

Bader Anwahi, CEO of the Public Facilities Agency at Dubai Municipality, said the partnerships combine advanced construction methods with private sector expertise to produce public infrastructure “that is flexible, sustainable, and aligned with modern lifestyles and work patterns.”

Richard Abboud, CEO of Group AMANA, said modular construction lets the company build efficient, adaptable units at speed.

Why the Work from Park initiative fits Dubai’s planning goals

The programme sits under three policy frameworks. Dubai’s 2040 Parks and Greenery Strategy targets 95 million park visits a year by 2040. Land use falls under the Dubai Urban Plan 2040. Economic targets through 2033 come from the Dubai Economic Agenda D33.

Omar AlMheiri, co-founder of Letswork, said the partnership would add dedicated creative spaces and podcast studios. He described it as a step toward changing where and how people in the UAE do flexible work.

Dubai Municipality describes the Work from Park initiative as the first of its kind. Existing Dubai coworking spaces operate from office towers, hotels and retail sites. This programme moves the format onto municipal parkland, with the municipality as host and a private platform as operator.

Outdoor workspaces in Dubai face one obvious constraint: summer heat. The Letswork listing addresses this with climate-controlled seating inside the pods. Demand across a full year of operation will show whether the format holds. The second site, once announced, will be the next signal of how fast the municipality intends to scale.

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