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Amira Khalil

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Amira Khalil writes for ICN.live since early 2024 and covers Health, AI trends, and global markets, with contributions to Finance Magnates, The National Business, and DailyMoney. Her writing reflects a strong interest in cultural change within digital economies. She studied Broadcast Journalism at Cairo University.
Lamborghini Revuelto SV

The Lamborghini Revuelto SV launched Friday as a limited-edition hybrid version of the automaker’s V12 flagship, and the company is calling it the fastest, most powerful production car it has ever built. Only 1,963 will be made worldwide.

The number carries meaning. It marks the year Lamborghini was founded, a detail the brand has leaned on before with other limited runs. Buyers who secure one join a small club that tends to hold its value well after the sale.

What powers the Revuelto SV?

The Revuelto SV starts with Lamborghini’s naturally aspirated V12 engine and pairs it with three electric motors. Combined, the setup pushes output past 1,050 horsepower, enough to send the car from a standstill to 100 kph, or 62 mph, in 2.4 seconds. That places the Revuelto SV among the quickest production cars sold anywhere.

Alessandro Farmeschi, the Revuelto’s product line director, told CNBC the SV gives buyers a way to push further into what the platform can do. “The Revuelto SV gives our customers the opportunity to go beyond in terms of performance,” he said. He described the goal as building something race-oriented while keeping the experience fun rather than purely clinical.

The V12 remains central to that mission. Farmeschi pointed to engine sound as a defining part of what buyers expect from the brand. “The V12 has been the key since the very beginning, since the foundation of the company,” he said. The hybrid system adds power without pulling focus from that signature note.

Design changes built for the track

Lamborghini announced that beyond the powertrain, the Revuelto SV picks up sharper aerodynamic elements. Lamborghini reworked the fins, wings, and air intakes to direct airflow more precisely and generate added downforce at speed. A retuned suspension and new carbon-ceramic brakes back up the extra power, and a new Pilota driving mode unlocks a setup built specifically for track use.

The cabin follows the same theme. Lamborghini refitted the interior to feel closer to a race car or fighter jet cockpit than a road car. Buyers can choose sport seats built around a carbon shell, or step up to optional monocoque carbon fiber race seats. The latter trade some comfort for a more direct connection to the car, similar to what a driver would find in motorsport.

Pricing and demand for the Revuelto SV

The Revuelto SV starts at $741,172, a jump over the standard Revuelto that reflects both the added hardware and the limited production run. Lamborghini’s past limited editions have often sold out before the public even sees a formal announcement, and SV variants in particular tend to draw stronger demand and higher resale prices in the collector market.

Farmeschi framed the appeal beyond raw numbers. “When you buy a Lamborghini, you buy a Lamborghini because you want it, because you like it, you want to experience driving it, but also because it’s a car that keeps its value over time,” he said. For a car built in such small numbers, that combination of desire and scarcity tends to matter as much as the spec sheet.

Photo Credit: Lamborghini

Cross-emirate parking payments

Cross-emirate parking payments could soon live inside one digital account for drivers who move between Abu Dhabi and Dubai. Q Mobility and Parkin have signed an agreement to connect their systems, and the aim is plain. You pay for a spot in either city without switching apps or opening a second wallet.

Picture the commuter who parks near a Dubai office all week, then drives to the capital for the weekend. That person now juggles two separate systems. The plan would fold both into a single flow.

Cross-emirate parking payments in one account

The Q Mobility Parkin agreement covers linked digital platforms, shared pilot projects and a single route to paying for parking. Both firms run the biggest public parking networks in their emirates. Parkin operates Dubai’s official platform across more than 200,000 spaces. Q Mobility manages Mawaqif Abu Dhabi and the Darb road toll system.

Neither company gave a start date. Work will begin through a joint roadmap and pilot projects. So nothing shifts for you today. Keep using your current app. Residents and visitors would eventually pay through one connected set of digital channels once the platforms talk to each other. The operators say they will test how their existing systems can support shared access while keeping payments secure.

What the AI pilots will do

Smart parking UAE plans here lean hard on data. The two firms will build pilots around data analytics, artificial intelligence and better parking management tools. These pilots will look at how full car parks get, how demand shifts across the day, and how well the service runs.

Here is the practical payoff. Sharper demand planning means a system that can steer you to an open bay faster, using patterns pulled from real use. Both operators also want to squeeze more capacity from car parks they already have, rather than pour concrete for new ones. Parkin already runs a wide digital payment base across Dubai. Through the Darb app, Q Mobility handles tolling and Mawaqif parking together in Abu Dhabi. The pilots will check how each operator’s technology performs across connected systems before any broad rollout.

Data sharing under UAE rules

Cross-emirate parking payments depend on the two operators trading technical know-how and operational data. UAE regulations and data protection requirements will govern every exchange. The companies will also set governance rules for connected services and hunt for ways to use current assets more effectively.

Data integration will support demand forecasting and occupancy measurement across both service areas. Each side will decide which datasets and technical links belong to individual pilots. So far, the operators have not published the design that would join their platforms.

What the CEOs said

Mohamed Husain Karmastaji, CEO of Q Mobility, called the collaboration a route toward more connected mobility across Abu Dhabi and Dubai. He named customer convenience and closer ties between the two operators as central goals. Mohamed Abdulla Al Ali, CEO of Parkin, described the agreement as a significant development for the UAE parking sector. He pointed to the scale created by bringing the two largest public parking operators into one technology programme.

For now, cross-emirate parking payments remain a plan on paper. Parkin Dubai and Q Mobility will move through technology assessments, joint pilots and platform integration before anything reaches your phone. Motorists keep using existing arrangements while the work runs. No date has been announced for unified digital access, so watch for pilot news rather than a switch flipping overnight.

ADNOC Distribution launches 'Engage'

ADNOC Distribution on Wednesday launched Engage by ADNOC, a retail media network designed to connect brands with customers across its integrated mobility, convenience and digital ecosystem, WAM reported.

Engage by ADNOC is the first full-funnel retail media network operated in the UAE by a mobility and convenience retailer, enabling brands to connect with customers at key moments throughout their daily journeys using data-driven, relevant advertising.

Unlike traditional out-of-home advertising, the platform combines physical and digital media inventory with insights and first-party data from ADNOC Rewards members, enabling brands to run full-funnel marketing campaigns within a single ecosystem.

ADNOC Distribution’s network in the UAE serves nearly 700,000 customers every day across its service stations and attracts more than 250 million annual transactions.

Powered by insights from more than 2.7 million ADNOC Rewards members, Engage by ADNOC helps brands deliver more relevant customer experiences while measuring campaign impact, with all audience insights used in accordance with applicable data privacy requirements and customer consent frameworks.

Jacqueline Elboghdadi, Chief Marketing Officer at ADNOC Distribution, said, “Engage by ADNOC reflects our continued evolution as a mobility and convenience retailer. As we pursue our strategy to accelerate growth in Non-Fuel Retail, we are creating a differentiated network that is designed to unlock new value for brands, consumers and our business.

Every marketer needs the ability to turn audience insights into measurable business outcomes. Through our network and customer data platform, we are enabling more meaningful and measurable advertising across the customer journey, helping brands reach consumers when they are most receptive and clearly measure campaign impact.”

From sofa to station, Engage by ADNOC enables brands to connect with customers across ADNOC Distribution’s digital and physical channels, from the ADNOC Rewards app and online platforms to screens across service stations and Oasis by ADNOC stores.

Enabled by ADNOC Distribution’s AI and Digital Transformation (AIDT) programme, the platform leverages first-party data, analytics and AI to help brands drive consideration and conversion and measure campaign effectiveness. With approximately two-thirds of fuel transactions in the UAE taking place across ADNOC Distribution’s network, it also provides access to one of the country’s highest-frequency consumer audiences.

The launch supports ADNOC Distribution’s Non-Fuel Retail growth strategy, which delivered more than 14 percent year-on-year gross profit growth in 2025 and is underpinned by the company’s strategy to accelerate growth in Non-Fuel Retail.

Engage by ADNOC is expected to generate more than $25 million in cumulative gross profit over its first five years, creating a new scalable revenue stream supported by data, analytics and AI.

Engage by ADNOC brings together a growing ecosystem of strategic partners, including Publicis, Pyxis, a subsidiary of International Holding Company (IHC), LiveRamp and Network International, combining expertise across media, AI, data and measurement. ADNOC Distribution will continue to evaluate opportunities to expand Engage by ADNOC’s capabilities and offerings in line with customer needs and future growth opportunities across its markets.

Bassel Kakish, CEO, Publicis Groupe Middle East & Türkiye, said, “ADNOC Distribution has built one of the UAE’s most compelling consumer ecosystems, creating a unique retail media opportunity for brands. We are proud to partner on Engage by ADNOC and help unlock its scale, audience connectivity and measurable impact for advertisers.”

Mukhles Odeh, CEO of Pyxis, said, “Engage by ADNOC marks a significant leap forward in digital advertising for brands. Through this strategic partnership, we are creating a unique advertising platform that enables brands to connect with customers in real-time, creating impactful and measurable experiences. Together, we are setting new benchmarks for digital advertising and retail media.”

Oliver Klander, Regional Vice President, MENA Brands, LiveRamp, said, “ADNOC Distribution’s coverage and first-party data ecosystem create attractive opportunities for brands. Through privacy-conscious data collaboration and measurement capabilities, we are helping advertisers connect with audiences more efficiently while maintaining responsible data practices.”

Görkem Köseoğlu, Group Chief Customer and AI Officer at Network International, said, “By combining Network’s spend insights with advertising performance, ‘Engage by ADNOC’ gives brands a clearer understanding of campaign effectiveness and business outcomes. Together, we will deliver actionable intelligence that brands can use to make informed decisions.”


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