The Elie Saab H&M collection does something simple. It takes the glamour usually seen on award-show stages and puts it on a rack most people can afford. Saab has spent decades dressing famous faces. Starting October 22, his designs reach the high street at high-street prices. That gap, couture on one end and a shopping-mall budget on the other, is the whole point.
What the Elie Saab H&M collection includes
The Elie Saab H&M collection runs to 54 pieces. It covers womenswear and menswear, with accessories and footwear rounding out the range. You get sharp tailoring and the fine embellishments that made Saab’s name. Think eveningwear you can pull on for a party, not a couture fitting.
Ann-Sofie Johansson, H&M’s creative advisor and head of design for womenswear, worked closely with Saab’s team. She wants shoppers to feel they are getting the real thing. In her words, it should never be a poorer version of something. Johansson calls the collection powerful and admits she leans toward the menswear herself.
Fit sat at the center of the work. Johansson says the fit is one of the most important parts of the house, and she believes a good fit changes how you carry yourself. The team spent more than a year on the collection to keep each piece close to what she calls the Elie Saab spirit. That meant timeless shapes over passing trends.
- UAE real GDP reached AED 961.9 billion in H1 2026, up 0.4 percent on the year.
- Non-oil GDP grew 1.8 percent, lifting the non-oil share to 79.2 percent of the economy.
- Financial and insurance activities led all sectors with 14.8 percent growth.
- Second-quarter output fell 2.1 percent as regional developments hit tourism, transport, and trade.
- ECONOMY
Elie Saab H&M prices and release date
Here is what most people want to know. The Elie Saab H&M prices start at $39.99 for a choker necklace and reach $429 for a leather jacket. Everything in between sits within a normal high-street range, which is the promise of the whole project.
The Elie Saab H&M release date is October 22. It drops online and in select H&M stores on the same day. Shoppers across the Gulf can find it in stores in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Egypt. The Elie Saab H&M collection reaches this region on day one, not weeks later.
For fans here, that matters. Saab is Lebanese, and his name carries weight across the Middle East. Bringing the line to Gulf shelves puts his work in front of the audience that has followed him the longest. The campaign features Egyptian-Moroccan model Imaan Hammam, shot on the streets of Paris.
Why Elie Saab said yes
Saab has never done a fashion collaboration quite like this one. Turning couture signatures into mass-market clothing is new ground for the house. So why now?
CEO Elie Saab Jr. says the timing lined up with the brand’s growth. The company has been expanding across regions and building out its Elie Saab ready-to-wear line to match. He described the moment as the right one, with the label moving from occasionwear toward a broader lifestyle offer. The Elie Saab H&M collaboration gave that vision a much larger audience.
He also pointed to H&M’s record with names like Stella McCartney, Giambattista Valli and Lanvin. That history gave his team confidence. They felt, in his words, they were in safe hands. The Elie Saab ready-to-wear push and the H&M deal now work toward the same goal, reaching people who admire the label but never expected to own a piece.
A designer known for red carpet gowns
Long before this deal, Saab built his reputation on Elie Saab red carpet gowns. He founded his house in Beirut in 1982 and made his first mark with bridalwear and eveningwear. In 2003, he became one of the first non-French designers admitted to France’s Chambre Syndicale de la Haute Couture, the body that governs official haute couture.
Since then, his gowns have appeared on stars like Kate Winslet, Céline Dion and Jennifer Lopez. Catherine, Princess of Wales, has worn his designs too. A single couture piece can run into five figures, which keeps it out of most closets.
That is what makes the Elie Saab H&M collection different. It hands you the look and feel of that world at a price you can plan around. October 22 is the day to watch.
