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Trump and Crypto.com partnership is making headlines with the launch of crypto-themed ETFs rooted in American values.
The collaboration includes Trump Media and Technology Group, Crypto.com, and Yorkville America Digital. Their goal is to deliver exchange-traded funds (ETFs) focused on digital assets and U.S.-based industries.
The initiative will operate under the Truth.Fi brand, Trump Media’s decentralized finance arm. This partnership signifies a bold step into the financial services and fintech space. The ETFs are expected to go live through Crypto.com’s broker-dealer, Foris Capital, by late 2025. These products will highlight sectors such as energy and industrials, aligning with a “Made in America” ethos.
What sets this move apart is Trump Media’s direct involvement. The company plans to invest part of its $250 million reserve into these ETFs. The funds are currently custodied with Charles Schwab, thanks to a January partnership. Legal guidance is being provided by Davis Polk, a prominent law firm specializing in financial regulation.
A Political Powerhouse Enters Crypto Finance
The Trump and Crypto.com partnership continues a string of crypto-related ventures by the Trump family. Donald Trump’s sons, Eric and Donald Jr., are also involved in the crypto mining space through American Bitcoin. Meanwhile, October saw the launch of World Liberty Financial, which includes a token and plans for a stablecoin. These moves hint at a coordinated push to bring crypto into conservative finance circles.
This isn’t just a symbolic move—it’s a financial play with serious intent. Trump Media’s fintech strategy positions it as a new player in digital finance. With Truth.Fi and its managed accounts, the company aims to serve both retail and institutional investors who share a focus on nationalistic investment themes.
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Trump and Crypto.com Partnership Targets Rebounding ETF Market
The timing of this announcement aligns with renewed interest in spot crypto ETFs. Over $1 billion in inflows were recorded this week alone, marking a reversal from recent outflows. Trump’s policy decisions—particularly trade tariffs—have rattled markets, but also drawn attention to U.S.-centric financial instruments.
As crypto markets recover, these ETFs may offer investors a novel way to hedge against global uncertainties. Whether politically motivated or purely strategic, the Trump and Crypto.com partnership could redefine the narrative around American crypto investments.
