Bitcoin 
Ethereum 
Tether 
BNB 
Solana 
XRP 
USDC 
Lido Staked Ether 
Cardano 
Avalanche 
Verb Technology’s rebranding is now one of the boldest corporate moves in digital assets this year.
The Nasdaq-listed company announced its transition into Ton Strategy Company after executing a massive treasury acquisition of TON token, the native asset of The Open Network. By aligning its financial reserves with one of the fastest-growing blockchain ecosystems linked to Telegram, the firm positions itself as both a crypto holder and strategic supporter of the TON Network.
The scale of the purchase is striking. Verb Technology confirmed it acquired $713 million worth of Toncoin, equal to about 8.5% of the circulating supply. With an initial 5 billion tokens created and around 2.6 billion in circulation today, the company’s share represents an unusual concentration for a single listed corporation. In my view, this step is less about speculation and more about building structural involvement in the network’s economic model.
A massive bet on The Open Network
The Open Network is designed to power Telegram’s growing web3 ecosystem. Verb Technology’s pivot shows conviction that integration between messaging and blockchain infrastructure creates a strong foundation for long-term growth. Manuel Stotz, Verb’s Executive Chairman, stated that the company is “helping to strengthen the economic foundation of the network itself.” His background as both former TON Foundation president and CEO of Kingsway Capital highlights how this move aligns with insider knowledge and conviction.
Critics argue that concentrating such a large portion of the circulating supply into one company reduces market diversity. I would say that this concentration also creates accountability since Verb Technology must now act as a stabilizing force, not only a profit-driven holder. From my standpoint, this dual responsibility makes the rebranding meaningful rather than cosmetic.
Ton Strategy Company and digital asset treasury model
With its new Ton Strategy Company name, the firm is building an identity centered on a digital asset treasury strategy. Its treasury assets now total $780 million, with $713 million in TON token and $67 million in cash. Unlike other public firms that rely on Bitcoin as a primary reserve asset, Verb has committed to a network that is still relatively early in adoption but tied to a global communications platform with over 900 million users.
This raises important questions: Is Verb Technology setting a precedent for future corporate treasuries in blockchain-specific tokens? Or is this simply an experiment that may strain under regulatory and market pressures? Based on my experience, companies that align with token economies early tend to influence ecosystem governance and user adoption more directly. That influence, in turn, could create value beyond the price of the token itself.
ANOTHER MUST-READ ON ICN.LIVE:
Nvidia and Cassava’s partnership launches Africa’s first AI data center to drive AI in Africa
The TON Network’s strategic appeal
The TON Network offers a scalable architecture and supports multiple services from payments to decentralized applications. Toncoin remains at the core, rewarding validators and securing the blockchain. Verb Technology’s choice indicates confidence in both the token’s design and Telegram’s ability to leverage its user base to expand adoption. The company’s rebranding signals not only a new name but also a deeper structural bet on web3 integration into mainstream communication tools.
What I’ve found is that public firms rarely take such a concentrated approach to crypto assets. Many prefer diversification or focus on Bitcoin. Verb Technology’s rebranding to Ton Strategy Company, combined with its heavy TON token position, is therefore unique. Some investors may view this as excessive risk. Others may see it as positioning ahead of the next wave of adoption.
Long-term implications of Verb Technology rebranding
The decision creates several implications. First, corporate treasuries may begin exploring blockchain-native assets beyond Bitcoin and Ethereum. Second, the TON token may gain credibility from institutional alignment. Third, by becoming the first and largest publicly traded treasury reserve of TON, Verb Technology ties its market value directly to the future of The Open Network.
I don’t agree with the idea that this is simply hype around Telegram. Instead, I see it as a calculated move to embed the company into a network with real-world communication utility. This rebranding represents a major test for whether blockchain tokens can function as core corporate reserves outside of Bitcoin’s dominance.
