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MARA Holdings invests in Two Prime to expand its institutional Bitcoin exposure through actively managed yield products.
In May, the crypto mining giant took a bold step by allocating 500 BTC to Two Prime’s yield strategies. By July, that allocation soared to 2,000 BTC, reflecting a strategic move toward maximizing returns on idle digital assets.
This collaboration goes far beyond a simple investment. MARA Holdings, the second-largest corporate Bitcoin holder behind MicroStrategy, has put $20 million into Two Prime. The deal not only increases its platform allocation but also makes MARA a minority equity owner in the SEC-registered investment advisor.
Activating Bitcoin for More Than Passive Holding
Salman Khan, CFO of MARA, stated the goal is to “activate and optimize their Bitcoin holdings.” The approach transforms passive Bitcoin storage into dynamic capital capable of generating institutional-grade returns. Two Prime offers yield-generating strategies that balance risk with performance — a perfect fit for large Bitcoin holders.
Two Prime is currently the largest centralized finance (CeFi) lender in the US. With around $1.7 billion in managed assets, it caters specifically to institutional clients looking for yield in the crypto space. This partnership signals a clear shift in digital asset management, away from holding and toward active income generation.
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MARA Holdings invests in Two Prime to push active BTC management
By becoming a minority shareholder, MARA Holdings shows trust in Two Prime’s ability to preserve capital while achieving risk-adjusted returns. The partnership is also backed by Susquehanna Crypto, further validating the strategy. As institutions warm up to digital assets, yield becomes a critical factor. MARA’s bold move places it at the forefront of that trend.
With 50,000 BTC on its balance sheet—worth nearly $5.8 billion—MARA now has a significant incentive to pursue smart treasury strategies. Active management of such a vast portfolio could unlock millions in returns. The deal strengthens the company’s leadership in digital asset infrastructure and showcases new ways miners can boost profitability.
Institutions Seek More Than Just Holding
Two Prime’s CEO, Alexander Blume, highlighted this move as a “pivotal shift” in institutional Bitcoin thinking. No longer is it enough to sit on digital assets and hope for appreciation. Active strategies, backed by compliance and performance standards, are setting the new bar.
As institutional players grow more sophisticated, partnerships like this one between MARA and Two Prime are likely to multiply. The question is no longer if you can make money from crypto, but how smartly you manage it.
