How Dubai is leveraging technology to enhance guest experiences

Dubai’s commitment to pushing the boundaries of technology and embracing innovation has been a key factor behind its transformation into a city at the forefront of the global economy.

The city’s long-term wider approach to leveraging the latest advancements not only enhances the experience for residents and visitors but also boosts the economy by attracting more businesses and investors.

Recognising the importance of leveraging technology to shape the future of travel and hospitality, the Dubai Department of Economy and Tourism (DET) has consistently spearheaded initiatives to raise the bar across multiple sectors, while strategies are in place to improve tourism services with new technologies like artificial intelligence (AI) and virtual reality (VR).

With global travellers eager for novel experiences, this fusion of innovation allows tourists to seamlessly connect with both traditional and modern elements of the emirate’s diverse offering and has contributed towards further highlighting the emirate’s position as a must-visit destination. Dubai’s growing popularity is evident in the steady growth in visitors – from January to June 2024, Dubai welcomed 9.31 million international visitors, an increase of 9 per cent compared to the same period in 2023.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said:

“Inspired by the visionary leadership of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the objectives of the D33 Agenda, Dubai is committed to advancing with distinctive world-class infrastructure, experiences, and attractions. Dubai’s unwavering dedication to exceeding expectations is demonstrated through the seamless integration of technology into our industry.

This unique synergy of innovation and technological excellence is a testament to our strong commitment to progress and is instrumental in making Dubai the best city to visit, live and work in, aligned with the goals of the D33 Agenda. The emirate continues collaborating with key stakeholders and global partners to spearhead technology-driven tourism, ensuring a future where innovation enriches every visitor’s experience.”

AI and VR enhance wedding and visitor experiences

As a leading hub for innovation, Dubai has taken significant steps to accelerate the adoption of artificial intelligence and VR applications across sectors. One of the big trends to emerge from the inaugural Dubai Wedding Symposium in February 2024, organised by DET, was the use of innovation for destination weddings in Dubai. New technologies include using AI for writing vows and creating digital portraits, and VR to create post-wedding VR experiences.

Virtual weddings also continue to be a trend with couples streaming their ceremony live for guests who are unable to attend in person. A session at the symposium focused on the increasing influence of social media on destination weddings. Wedding planners and industry leaders discussed how optimising different digital platforms will help them stay ahead of the latest social media trends and learn how different generations engage with their followers.

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The VisitDubai.com website, managed by DET, offers virtual tours of landmarks including Burj Khalifa, Al Fahidi Historical Neighbourhood, Burj Al Arab and the souks by Dubai Creek, while the Visit Dubai mobile app also allows guests to access information about the city’s top attractions, create their itineraries and personalise their experience in Dubai.

Another must-download app is Dubai Calendar, the official listings platform for events in the city, managed by Dubai Festivals and Retail Establishment (DFRE). Dubai Calendar is the city’s go-to guide that allows residents and tourists to discover all the events, festivals and experiences Dubai has to offer.
Rachel Carter, for ICN dot live