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Mariam Al-Yazidi

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  • 4 min read

Al Tayer Motors is launching Shelby in the UAE, bringing a major new option for performance car buyers across the country. The move gives local drivers direct access to Shelby models through a trusted automotive group with a strong national footprint. For collectors and enthusiasts, this launch adds a simpler path to owning rare American performance cars with local support and service.

The new agreement links Al Tayer Motors with Shelby Middle East under an exclusive retail and service partnership. Through this deal, customers will gain access to Shelby-modified Ford performance vehicles across Al Tayer Motors showrooms and service centres. The first vehicles will begin arriving in September, with the Shelby Mustang Super Snake expected to lead the early rollout.

This matters because the UAE already has a strong demand for premium vehicles with heritage, identity, and strong road presence. Shelby fits that space well. The brand carries deep roots in American performance culture and holds lasting appeal among muscle car fans worldwide. With this launch, buyers in the UAE will no longer need to rely on difficult overseas routes to experience the brand.

“Shelby is an iconic name in high-performance motoring, and we are excited to bring these vehicles to motoring enthusiasts in the country,” said Ashok Khanna, Chief Executive Officer at Al Tayer Motors. “As a company deeply committed to delivering exceptional automotive experiences to our customers, partnering with Al Najdiyah General Trading to represent Shelby vehicles aligns perfectly with our vision.”

In the UAE market since 1982

Al Tayer Motors also brings a major advantage through its broad local network and experience in premium automotive retail. The company has served the UAE market since 1982 and represents major global automotive brands. Its reach across Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah, and Fujairah gives Shelby a stronger foundation from the start. That reach should help buyers feel more confident about ownership after the sale.

A major part of the value lies in after-sales support. Customers will receive access to genuine Shelby parts, certified Shelby performance upgrade programmes, and dedicated performance specialists. For many buyers, this support is as important as the vehicle itself. High-performance ownership becomes more attractive when service, maintenance, and technical guidance are available through a known local network.

The Shelby Mustang Super Snake will likely draw the most attention during the launch phase. The model already holds a strong status among enthusiasts who follow iconic American performance cars. Its mix of design, power, and name recognition gives it natural appeal in a market that values standout vehicles. The arrival of Shelby trucks should also create interest among buyers looking for a different kind of performance statement.

“Our partnership with Al Tayer Motors in the UAE marks the first step in our broader vision to establish and grow the Shelby brand across the Middle East,” said Yousef Alsulaiman, CEO, Al Najdiyah General Trading (Shelby Middle East). “This is more than introducing high-performance vehicles. It is about building a long-term presence. Our priority is not only to deliver the exceptional cars and trucks that define Shelby, but also to ensure our customers receive world-class service, full warranty support, and an ownership experience that reflects the strength of the brand.”

Al Tayer Motors brings trust, infrastructure, and customer reach

This launch also strengthens the market position of Ford performance vehicles in the UAE. Shelby vehicles are built on Ford platforms, yet deliver a more exclusive and more focused driving experience. That connection will likely resonate with enthusiasts who already appreciate Ford’s performance heritage and want something more distinctive.

For fans of UAE muscle cars, the timing feels important. Buyers want not only power, but also peace of mind. They want specialist support, parts access, and a clear ownership path. Al Tayer Motors is launching Shelby with those needs in mind, which gives the partnership more depth than a simple showroom addition.

The broader significance is clear. The UAE performance segment continues to value strong brands with real legacy and local service credibility. Shelby brings emotional weight, collector appeal, and proven character. Al Tayer Motors brings trust, infrastructure, and customer reach. Together, they create a more complete offer for drivers who want bold American performance cars without compromise.

As I see it, this launch should attract both serious collectors and new buyers entering the segment for the first time. The mix of heritage, support, and product excitement gives Shelby a promising entry into the next stage of the UAE market. When the first vehicles arrive in September, many eyes will be on the Shelby Mustang Super Snake and the wider line-up that follows.

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  • Al Tayer Motors, Press Release, UAE

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  • Regulations

The European Union’s AI content labeling rules took effect on 2 August, requiring companies to mark realistic content made or altered by artificial intelligence with visible and machine-readable signals.

The measure sits inside the EU AI Act, the first broad legal framework for the technology. Its aim is to cut misinformation and give people a clear signal when a machine, not a person, produced what they see or read.

The AI content labeling rules reach across formats. Companies must tell users when they interact with an AI chatbot or view synthetic media built to look real. Providers of generative systems must embed markers so images, audio, video, and text can be detected as AI-generated content. Text published to inform the public on matters of public interest also needs a clear label.

The duty splits in two. Firms that build generative systems embed the machine-readable marks. Those that deploy the output must disclose it, above all when the content could pass for real.

How the marking works

For most formats, the mark works on two levels. A watermark sits inside the content, and signed metadata travels with it. Plain text is treated differently and does not carry the watermark. Detection tools can then flag the material as artificially generated or changed. Fines under the AI content labeling rules are now a reality.

Penalties are steep. Breaches can draw fines of up to €15 million or 3% of a company’s total worldwide annual turnover, whichever is higher. For deepfakes, the duty is direct. Anyone using AI to create one must disclose that the content was generated or manipulated.

The AI labeling requirements apply to chatbots, virtual assistants, and any system meant to interact with people. Such systems must be built so users know they face a machine.

Exemptions and grace period

The law carves out clear exceptions. Artistic, satirical, and fictional works stay outside the mandate, as does material made by individuals for personal use. A private group-chat joke is safe. Creative work still carries a lighter disclosure, one shaped so it does not spoil the piece.

One carve-out matters for publishers. AI-written text escapes the labeling duty when a person with real editorial responsibility reviews it and stands behind it. An editor who checks and approves an AI draft can meet that bar.

Developers of existing AI systems get a four-month window to reach full compliance. New systems placed on the EU market face the 2 August date now.

AI transparency rules and public trust

To help firms apply the AI transparency rules, the European Commission published guidelines and a voluntary Code of Practice on the transparency of AI-generated content. Independent experts drew up the code with input from hundreds of stakeholders. Following it is optional. The underlying Article 50 duties are law.

Henna Virkkunen, the Commission’s Executive Vice-President for Tech Sovereignty, Security and Democracy, said the guidelines support the smooth application of the AI Act and help citizens recognise when they deal with AI. She tied the work to building trust and giving innovators firmer ground.

The AI content labeling rules arrive as some technology firms question the wide scope of content that needs a mark. Those same firms back the broader effort against AI-driven misinformation. A separate simplification package could push the machine-marking deadline later in the year, though the core obligations apply now.

  • 3 min read
Emirates NBD acquires HSBC Egypt
  • GCC

Emirates NBD acquires HSBC Egypt’s retail banking business under a definitive agreement announced on Sunday, a plan that widens the Dubai lender’s consumer reach in the Arab world’s most populous market. The wholly owned Egyptian unit, Emirates NBD Egypt, will take on the portfolio once regulators sign off. Neither bank disclosed the price. Let’s see what the deal covers.

The transaction moves HSBC Egypt’s retail banking assets and liabilities to Emirates NBD Egypt. Retail banking covers everyday services for individual customers, such as accounts, deposits, loans and cards. Included in the sale are HSBC Egypt’s branches, its ATM network, its customer base and the employees who support the business. Customers of HSBC Egypt retail banking face no immediate change, and their products keep running as normal while the two sides prepare the handover.

Why does Emirates NBD acquire HSBC Egypt now?

Egypt sits near the center of Emirates NBD’s regional growth plan. The bank describes the country as a core market central to those ambitions. Emirates NBD entered the Egyptian market in 2013 and has expanded its branch network since. Adding the HSBC book builds scale in retail and premium banking, the service tier aimed at higher-income clients. This Emirates NBD acquisition also deepens ties along the UAE-Egypt banking corridor, the flow of trade, payments and investment between the two economies.

HSBC steps back from Egyptian retail

For HSBC, the sale trims a business the group no longer treats as core. The lender has operated in Egypt since 1982. This HSBC Egypt sale follows a strategic review announced in 2025, part of a wider effort to simplify the group and focus where it holds stronger positions. HSBC expects a pre-tax gain of about $300 million, which it plans to book mostly at completion. The group keeps its corporate and institutional banking arm in the country, so it narrows its presence rather than leaving.

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD and Chairman of Emirates NBD Egypt, said the investment reflects the bank’s confidence in Egypt’s market and its long-term growth prospects. Group Chief Executive Shayne Nelson described the purchase as a step in the bank’s regional strategy and its plan to grow its customer base in the country. Both sides target the second half of 2027 for completion, subject to regulatory approvals, including clearance from the Central Bank of Egypt.

What it means for customers

As Emirates NBD acquires HSBC Egypt’s retail arm, customers keep their accounts, cards and services for now. No account will change hands until regulators approve the deal and the two banks complete the transfer. HSBC and Emirates NBD said they will work together on a smooth move for staff and customers. Anyone with an HSBC Egypt account can keep using it as usual in the meantime.

What comes next

Amr ElShafei, Chief Executive and Managing Director of Emirates NBD Egypt, said the bank looks forward to welcoming HSBC customers and offering digital services backed by the wider group. Once Emirates NBD acquires HSBC Egypt, the lender gains more current accounts, deposits and card relationships across a combined branch and digital network. The full effect on customers will depend on how the two banks manage the transfer through 2027.

  • 3 min read
Dubai Media Narrative Committee

The Dubai Media Narrative Committee will take charge of how the emirate speaks to the world, under a decision issued by the Dubai Media Council. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Council, approved the move. The committee’s job ranges from aligning messages among government bodies to shaping how Dubai deals with international media.

Who leads the committee?

Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, will chair the new body. She frames the decision as a response to how much weight a country’s story now carries. A strong media narrative, she said, drives strategic influence and helps build awareness and shape how people see a place. Mona Al Marri continued:

“In today’s world, a strong media narrative is a key driver of strategic influence and an essential tool for building awareness and shaping perceptions,” she said.

“The ability to develop an influential media narrative has become a strategic imperative. Those capable of shaping their story and communicating it creatively and authentically, while sustaining its impact, are better positioned to build trust and strengthen their influence.”

Al Marri set out how the committee will operate. Its framework rests on clear messaging, coordinated effort, complementary roles, quick response, and the use of facts and figures. Credibility and transparency sit at the center of that approach. She said cities that can tell their story clearly, tie it to shared human values, and turn it into something people find inspiring will hold the advantage.

What the committee governs

The Dubai Media Narrative Committee will propose policies, plans, and priorities, working alongside relevant entities. Its recommendations go to the Dubai Media Council for approval, and the committee then tracks how they are put into practice. This structure keeps decisions accountable to a single body rather than scattered across departments.

It will also design ways to coordinate media work across government, semi-government, and private sector groups. The goal is complementary roles and less duplication. On the global side, the committee guides Dubai’s official presence across international platforms and channels, and works to build steadier ties with foreign media.

Measuring the message

Part of the mandate is self-assessment. The committee will set key performance indicators and prepare analytical reports on media trends at home and abroad. Those insights feed back to the Dubai Media Council to support decisions and point to where the approach can improve. The committee may also give technical advice on media matters when the Council or other entities ask.

Sheikh Ahmed bin Mohammed described the decision as a strategic step toward an integrated institutional framework, one that keeps key messages consistent and strengthens their reach. A clear, unified narrative grounded in facts builds trust, he said, and supports Dubai’s standing as a city focused on opportunity. He linked the effort to the long-running vision of Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister of the UAE, and Ruler of Dubai.

Sheikh Ahmed bin Mohammed said: “A clear and unified media narrative provides a strategic point of reference grounded in facts, strengthens trust, and further enhances Dubai’s global standing as an inspiring city committed to shaping a future rich with opportunities for all,”.

Wider role in Dubai media strategy

The committee fits inside a broader Dubai media strategy that the Council has pushed over recent years. Permanent or temporary teams may support its work, and the Council can hand it further duties in line with the UAE’s media policies. Under the decision, every government entity in Dubai must cooperate and share the data, statistics, studies, and reports the committee requires. The General Secretariat of the Dubai Media Council will provide administrative and technical backing.

The formation of the Dubai Media Narrative Committee places responsibility for the emirate’s public voice with one accountable body. How it performs will show in the reports it sends back to the Council, and in whether Dubai’s message reads as consistent across the channels it reaches.

  • 4 min read
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