Esports Business Network (EBN) and Wild Unlimited Announce Strategic Partnership to Expand Esports Across the Middle East

Dubai, UAE & Kuala Lumpur, Malaysia – 22 September 2025 — Esports Business Network (EBN), Asia’s leading esports marketing group, and Wild Unlimited, the Middle East’s event powerhouse for digital-native experiences, have announced a landmark partnership to accelerate the growth of esports and gaming culture across the United Arab Emirates and the wider MENA region.

This collaboration marks a significant strategic move to link Asia’s mature and rapidly growing esports markets with the United Arab Emirates’ (UAE) dynamic and fast-emerging gaming ecosystem. It reflects a shared vision to build bridges between regions, unlock cross-border opportunities, and accelerate the development of gaming as a mainstream cultural and economic force.

As part of the partnership, Wild Unlimited will act as the exclusive representative and strategic growth partner for Esports Business Network (EBN) and its group of companies, including The Gaming Company, a full-service esports marketing agency that specializes in integrating brands into the gaming space. In return, EBN will serve as the exclusive execution partner for all esports and gaming initiatives led by Wild Unlimited across the Middle East.

A cornerstone of this collaboration is EBN’s commitment to advancing esports and AI education as a foundation for future industry growth. With a focus on employability and global readiness, EBN’s programs equip students with industry-relevant skills and create pathways for job placements both locally and internationally.

Through this partnership, Wild Unlimited and EBN aim to extend these educational frameworks to the Middle East—enabling cross-border learning, unified industry standards, and career mobility between Malaysia and the UAE. Together, they are building the next generation of esports and AI professionals to fuel innovation and economic development across both regions.

“This partnership unlocks the next frontier of gaming, esports and technological expansion for both EBN and Wild Unlimited. While we bring over 20 years of expertise in esports executional experience across Asia, Wild Unlimited matches that in experiential events and community building projects across the Middle East, our aim is to bridge the gap between Asia and the UAE for esports talents, events and ecosystem development” said Adrian Gaff or, CEO of EBN.

With Asia accounting for nearly 50% of the global esports audience and the UAE government investing over AED 700 million into gaming infrastructure and innovation zones, both regions are poised for explosive cross-pollination. The UAE’s push toward becoming a gaming and digital media hub—complemented by Asia’s mature esports frameworks—creates fertile ground for high-impact collaboration, youth engagement, and global IP expansion.

“Together with EBN, we are not just launching events—we’re laying the foundation for a complete esports ecosystem in the Middle East. From government partnerships to education frameworks, infrastructure to community development, our goal is to set a new standard for how esports integrates with national agendas and youth culture. This isn’t just a partnership—it’s a blueprint for the future of gaming in the region,” said Sam Shami, CEO & Founder of Wild Unlimited.

With the esports economy on the rise globally and the UAE actively investing in digital culture, this partnership positions both companies as pioneers driving the next wave of regional esports innovation—from talent pipelines to immersive, on-ground and in-game experiences. The partnership is set to drive a series of regional and international initiatives focused on community development, youth engagement, and brand-led experiences in gaming.

About Esports Business Network (EBN)

The Esports Business Network (EBN) is a group of companies focused on uniting the gaming and esports industries with over 100+ brands globally. They offer a range of marketing solutions, including content production, talent management, campaign strategy, event organization, and sponsorship management. EBN was formed through a merger of Orange Internet Shop and The Gaming Company, bringing together 23 years of experience in the field.

About Wild Unlimited Wild

Unlimited is a Dubai-based experiential powerhouse built for the digital generation. Known for crafting unforgettable community-driven and virtual experiences, Wild bridges the gap between real-world engagement and virtual expression. Backed by DMCC Gaming Centre, the winners of the “Best Game Innovation Hub” & “Dubai Game Star” at MENA Games 2025.

Contact Information
Julian Lee EBN Client Services Director HP: +6013-3413311
Hamad Al Ali Partner & Public Relations Go@wild-unlimited.com +971552825559

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