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Key Points
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Trump Media links Truth Social’s rewards to CRO token conversions
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Users can earn Truth gems and exchange them for cryptocurrency
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Crypto.com provides the wallet infrastructure for this integration
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Trump Media builds a large digital asset treasury with CRO
Truth Social’s CRO token rewards program is now active for users who subscribe to the platform’s Patriot Package.
The company announced that subscribers can collect Truth gems and later convert them into Cronos, the native CRO token of Crypto.com. This is part of a broader plan to link user engagement with direct cryptocurrency benefits.
Trump Media has shifted its strategy from creating a proprietary token to building on established crypto partnerships. CEO Devin Nunes earlier suggested that a Truth token might serve as a payment method across the company’s ecosystem. That plan appears delayed, while the new focus is firmly on integrating CRO into rewards.
Rewards tied to real cryptocurrency value
Truth Social users who engage across Trump Media’s platforms will now earn Truth gems. These gems can be transferred into CRO tokens through Crypto.com’s wallet infrastructure. This marks a clear move toward real digital asset integration instead of platform-only perks.
In my view, the decision shows how Trump Media balances brand loyalty with the financial utility of crypto. Unlike vague loyalty points, CRO tokens carry measurable value and can be traded on global exchanges. That gives Truth Social users a tangible stake in the platform’s activity.
Back in April, Trump Media mentioned plans for a utility token and a Truth wallet. The token, as described, would pay subscription fees and unlock rewards. But the company now prefers CRO integration, signaling reliance on established infrastructure.
Rumors spread in May about a Truth Social memecoin. These were quickly denied, with Donald Trump Jr. stating there was “no truth” to the claims. Instead, the company doubled down on its relationship with Crypto.com, securing both technology and liquidity support.
ANOTHER MUST-READ ON ICN.LIVE:
Trump Media and Crypto.com deepen their partnership
The connection between Trump Media and Crypto.com is broader than the Truth Social CRO token rewards program. Both companies have already partnered on exchange-traded funds focused on American digital assets. These ETFs, pending regulatory approval, are expected to launch in 2025 through Truth.Fi with Crypto.com’s broker-dealer, Foris Capital.
In addition, Trump Media has committed to acquiring 684.4 million CRO tokens worth about $105 million. This acquisition forms part of a $6.4 billion digital asset treasury strategy. The CRO holdings are set to remain in Crypto.com’s institutional custody, and they may even generate yield if staked.
A digital treasury strategy with CRO
Trump Media’s CRO acquisition signals more than just a product partnership. By holding large amounts of CRO, the company positions itself as both a platform operator and an active crypto treasury player. This approach aligns with broader trends where corporations accumulate digital assets as strategic reserves.
The CRO token rewards connection is an extension of this treasury plan. User engagement feeds back into token demand, while company reserves create stability. That closed loop strengthens both Trump Media’s platform and its financial position.
Key takeaways for users and investors
The Truth Social CRO token rewards program changes how subscribers engage with the platform. Users now have access to cryptocurrency value, not only digital collectibles. Investors also gain insight into Trump Media’s growing reliance on partnerships with Crypto.com.
From my standpoint, this move highlights a careful but bold step. Instead of experimenting with an untested token, Trump Media leverages a proven network. That reduces risk and builds confidence while still offering crypto-native rewards.
