Bitcoin 
Ethereum 
Tether 
BNB 
Solana 
XRP 
USDC 
Lido Staked Ether 
Cardano 
Avalanche 
Key Points
-
Apple’s use of Gemini for Siri signals a major AI collaboration between two tech giants.
-
Apple AI strategy faces questions as it lags behind rivals in model development.
-
Gemini AI models lead benchmarks and could give Siri new advanced capabilities.
-
Google’s search monopoly trial adds pressure to both companies’ negotiations.
Apple’s use of Gemini for Siri is the latest signal of shifting alliances in artificial intelligence.
Reports suggest Apple is in early talks with Google to integrate Gemini AI models into a revamped version of Siri. This move would align Apple AI with one of the strongest-performing technologies in the space, raising questions about Apple’s long-term AI roadmap.
Alphabet shares climbed more than 3% following the Bloomberg report. Investors responded positively to the possibility of Google’s Gemini powering the next version of Siri. From my perspective, this reaction reflects the market’s belief that Gemini AI offers capabilities Apple has not yet delivered through its own research.
Gemini AI benchmarks and Apple AI delays
Google’s Gemini has consistently led AI performance benchmarks across multiple categories. It handles text, images, videos, and conversations in ways that go beyond Siri’s current framework. Apple AI, in contrast, has been seen as less defined, with internal strategies still unclear. I would argue that this gap explains why Apple is considering partnerships instead of relying only on internal development.
Google already plans to make Gemini the default assistant on Android devices. Demonstrations earlier this year showed Gemini summarizing long videos, handling multimodal inputs, and holding fluid conversations. These features highlight where Siri falls short today.
Gemini AI could redefine Siri’s future role
The reported talks also come during a critical moment for Google. A U.S. judge will soon decide penalties in the Department of Justice’s monopoly case against the company. Regulators have argued that Google’s agreements with Apple to secure default search placement restrict competition. Billions of dollars are at stake if those contracts are disrupted.
From where I stand, this regulatory pressure may accelerate Apple’s willingness to evaluate Gemini AI for Siri. Apple, after all, has always kept flexibility in its partner choices. Craig Federighi, Apple’s software chief, noted last year that Apple wants to bring multiple models into its Apple Intelligence framework. Google was specifically mentioned as a candidate.
Apple is exploring multiple partners for AI
Reports also suggest Apple is evaluating partnerships with Anthropic and OpenAI. This aligns with Apple’s broader strategy of bringing external expertise into its ecosystem. What I’ve found is that Apple prefers to integrate proven technologies instead of taking large upfront risks in new fields. Gemini AI, already ranked at the top of benchmarks, fits that pattern.
Not everyone agrees with this partnership direction. Some industry watchers believe Apple should build its own flagship AI model. They argue that long-term control of Siri should remain fully in-house. While I see their point, I believe market dynamics force Apple to act faster. Gemini AI provides immediate performance gains that Apple’s users would notice.
ANOTHER MUST-READ ON ICN.LIVE:
Hub71 champions strongly on AI with Abu Dhabi pushing healthcare and global tech expansion
Apple’s use of Gemini for Siri may spark industry debate
If talks progress, a new version of Siri powered by Gemini AI could launch as soon as next year. That timeline matches Apple’s need to present advances in AI at its developer conferences. By then, consumers will expect visible improvements in Siri’s ability to handle daily tasks.
Apple AI will likely combine multiple models into a single system designed for different functions. Gemini AI could handle complex queries, while Apple develops smaller models for privacy-focused tasks. This hybrid approach may give Apple a unique advantage, balancing control with performance.
In my analysis, Apple’s use of Gemini for Siri is both a strategic hedge and a practical necessity. It provides Apple with time to refine its AI roadmap while delivering immediate upgrades to its users.
