Gucci eyes a revival plan as Kering pushes a bold reset to escape a long luxury slump. CEO Luca de Meo shared the strategy during Capital Markets Day in Florence on Thursday. The plan, named ReconKering, targets double operating profits and stronger returns for patient investors. Kering wants to lift its 2025 operating margin of 11.1% to over 20% return on capital. Shares dropped 4.3% by mid-morning as markets weighed execution risk against ambitious long-range goals.
Kering turnaround plan sets new financial targets
The Kering turnaround plan reshapes how the group runs stores, inventory, and pricing across its brands. Kering will refurbish or relocate two-thirds of Gucci outlets before the 2030 deadline. You will see selling space drop 20% and total store count fall by one third. The group wants to cut overall inventory by 1 billion euros over the next twelve months. De Meo stated clearly, “A model that worked for a decade is no longer effective for us.”
From my standpoint, these targets signal a sharper focus on quality revenue over flashy scale. Kering also wants to double sales density at Gucci by streamlining stores and lifting productivity everywhere. The ReconKering strategy guides every major decision inside the Florence-based luxury conglomerate today.
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Gucci eyes a revival plan through product and category resets
Gucci eyes a revival plan that places product identity and craftsmanship back at the center. Gucci leather goods will double their contribution to 20% of brand revenue by 2030. Kering targets an extra 1 billion euros from bags, 600 million from shoes, and ready-to-wear. Jewelry and watches will add another 500 million euros across the midterm horizon. De Meo said his priority is to make Gucci unmistakable, not louder or more complex.
He also noted the brand has lost some of its shine during the recent downturn. The team now builds fewer narratives, each one sharper and more coherent for loyal customers worldwide. You can see this reset already in stores through tighter collections and cleaner category pyramids.
Luca de Meo tackles the wider luxury slump
Luca de Meo took over seven months ago and moved fast on debt and structure. He closed the sale of the beauty division to L’Oreal in March for 4 billion euros. Citi analysts asked how quickly Gucci can return to healthy growth during this luxury slump. Gucci posted its 11th straight quarter of organic sales decline, according to Tuesday’s Kering report. The Middle East conflict also weighed on demand across several key retail regions this quarter.
Kering wants to reduce group dependence on Gucci by strengthening Saint Laurent, Bottega Veneta, and Balenciaga. Saint Laurent will push fashion authority, menswear, and Asia with a sharper focus through 2030. Bottega Veneta becomes the emblem of deep luxury inside the wider group portfolio. Balenciaga targets younger shoppers through bold creative direction and tighter category execution. Gucci eyes a revival plan, and the wider Kering turnaround plan shapes every brand inside the group.