The world’s highest-altitude basketball dunk gave Dubai Basketball a new commercial partner and a clear signal of how quickly the sport is growing in the city. On 4 November 2026, the club named Red Bull as its official energy drink partner for the 2026/27 season. The reveal placed two brands known for energy and ambition next to a team still building its place on the European stage.
How the dunk came together
The Dubai Basketball Red Bull partnership arrived with a stunt built for attention. Dubai Basketball stars Dzanan Musa and Justin Anderson made history 303 metres above the ground. They performed it on the helipad of the Mandarin Oriental Downtown hotel in Al Wasl Tower. Musa delivered an alley-oop pass, and Anderson finished the play against the city skyline. Aerial footage moved from sunset into night. It ended with 600 drones forming the Red Bull and Dubai Basketball logos above the city.
What the world’s highest-altitude basketball dunk means for fans
The world’s highest-altitude basketball dunk served a purpose beyond the spectacle. Red Bull plans a programme of activations through the season, giving supporters closer contact with the team. The two sides will also run digital and fan-led projects, with interactive voting and content across both brands’ platforms. Red Bull will back the club’s plan to create spaces where the local community can play and connect with the game. That community angle matters for a sport that is still young in the UAE.
The Red Bull official energy drink partner model
Naming Red Bull as the official energy drink partner follows a pattern the company uses across world sport, from football clubs in England to cricket boards in Asia. The method is consistent. Red Bull attaches its name to a rising property, adds visible branding around matchday and training, and builds content around the team. For the club, the arrangement brings marketing weight at a point when wider recognition counts. The deal also gives Red Bull a route into a fast-growing basketball market in the Gulf.
Where Dubai Basketball sits now
The agreement lands as Dubai Basketball enters its third season. It remains the first and only sports franchise representing Dubai and the UAE at this level of international competition. Its calendar spans the EuroLeague and the ABA League, two demanding competitions that test squad depth over a long season. The Dubai Basketball EuroLeague run places the club among established European names, and the Red Bull tie gives it a commercial profile to match that ambition. Signings of Dzanan Musa and Justin Anderson, both with experience at the top level, point to the same intent.
Dubai Basketball President Dejan Kamenjašević spoke about the partnership, saying, “Red Bull and Dubai Basketball share a belief in pushing boundaries and creating experiences that people remember.”
He added, “This partnership gives us the opportunity to bring that energy directly to our fans and the wider community, creating new ways for people to experience basketball and be part of what we are building in Dubai.”
