Etisalat returns to its founding name, closing four years as the e& identity
A name can carry a country’s memory, and Etisalat returns to its founding name to reclaim its own. The UAE’s oldest telecoms company has retired the e& corporate identity and gone back to the brand it carried on its first day. In a disclosure to the Abu Dhabi Securities Exchange, the operator confirmed it will […]
The UNDER500 Story: How Mahmoud Bartawi Scaled Across Six Markets to a Successful Exit
Mahmoud Bartawi built the healthy-food brand UNDER500 from a side hustle into a business operating in six countries, then sold it. What followed was not relief but an identity crisis, and eventually a podcast of his own. In this episode of ICN.talks Business, he sits down with host Dani Topala for a long and unusually […]
