She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up.
She shows how Marlboro used this to sell cigarettes in the 1960s as advertising regulations tightened and health concerns grew. Instead of pitching cigarettes directly, Marlboro aimed to trigger emotion before the rules caught up.