Ferrari Luce arrived in Rome as the brand’s first fully electric four-door road car. The carmaker picked the Vela di Calatrava complex in Rome for the global launch. Rome holds deep meaning because the brand won its first race here in 1947. Driver Franco Cortese steered the Ferrari 125 S to victory at the Caracalla circuit. Some 79 years later, the marque returns to push the limits of its engineering. CEO Benedetto Vigna told reporters the model is “the result of five years of work.”
Ferrari Luce price and specs reset the numbers
The Ferrari Luce price starts at 550,000 euros, or roughly 640,000 US dollars today. Deliveries begin in the fourth quarter of 2026, with United States sales following later. Four electric motors give the car more than 1,050 horsepower across all four wheels. The Ferrari Luce specs include a 122 kWh battery and quick 0-100 km/h sprints. Ferrari quotes a range above 500 kilometers and a top speed of 310 km/h. This Ferrari electric car sits beside petrol and hybrid models rather than replacing them. The brand built every key part in-house, from motors to the battery pack. More than 60 new patents back the engineering behind this electric four-door grand tourer.
Jony Ive’s Ferrari design rewrites the look
The Jony Ive Ferrari partnership shaped a glasshouse silhouette unlike any past model. Ive and Marc Newson led the design work through their creative collective called LoveFrom. Smooth, continuous surfaces wrap the body and cut drag to the lowest in brand history. Four doors and five seats give the Prancing Horse its first family-ready cabin. Record 23-inch front and 24-inch rear wheels rank as the largest Ferrari has fitted. Active grilles and an adjustable ride height keep airflow and cooling in fine balance. Inside, soft leather, glass, and recycled aluminum meet physical dials and clear digital displays. Chief commercial officer Enrico Galliera described the new model as “absolutely stunning” to reporters.
Sound, comfort, and what the Ferrari Luce means for you
Sound stays central, so engineers built a system around a precision accelerometer in the axle. The patented setup filters and amplifies real vibrations, much like an electric guitar would. Drivers shift from quiet calm to full volume using the e-Manettino and the paddles. A first elastically mounted subframe and active suspension cut road noise inside the cabin. Executive chairman John Elkann said a Ferrari has always been defined by feeling, not power. For buyers, this first electric Ferrari opens a calmer, roomier path into the brand. You gain five seats, a 600-liter trunk, and daily comfort without losing real pace. Rivals like Porsche and Lamborghini have lately pulled back electric plans due to weak demand. The brand instead moves ahead, betting wealthy families want a quieter, more practical option. Not every fan welcomes the change, and some critics question the bold styling choices. Ferrari shares dipped after the reveal before recovering part of the early market loss. From my standpoint, the brand balances heritage and clear risk with surprising discipline here. The Ferrari Luce now tests whether tradition and electric power can share one badge. You will see the answer as deliveries reach roads through 2026 and into 2027.
