The Emirates Perfumes and Oud Exhibition opened its fourth edition Friday at Expo Centre Sharjah, with the second Middle East Cosmetics Show running at the same venue. Together, the two events pull fragrance, beauty and personal care under one roof. The fragrance show alone carries more than 200 companies and close to 700 brands.
What the two shows cover
The Emirates Perfumes and Oud Exhibition runs through 18 October. It presents Oriental and Western fragrances, oud oil, incense, blended perfumes, and body and hair scents. Incense burners, scented candles and related goods round out the floor. Visitors can sample products, compare options, and speak with brand teams directly.
Oud sits at the center of the fragrance show. The resin comes from agarwood and holds a long place in Emirati and Arab culture. Buyers can study oud alongside incense and oud oil, and see how makers reshape familiar scents with newer blends.
The Middle East Cosmetics Show takes the second hall. It gathers local and international firms working in cosmetics, skincare and personal care. Products on display reflect current demand across the region and beyond. The pairing lets a single visit cover scent and beauty in one trip.
Who opened the events?
Abdallah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry, inaugurated the two shows. Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, joined him. Officials and company representatives attended the ceremony. After the formal opening, guests walked both floors to view the latest launches.
Participants came from several markets. Exhibitors and brands arrived from the UAE, Saudi Arabia, Oman, Qatar, Kuwait, China, Türkiye and India. That spread gives buyers a wide base of suppliers in one place.
Why did Expo Centre Sharjah pair the shows?
Al Midfa said running the two events together reflects the venue’s aim to build an integrated exhibition ecosystem. He tied the move to shifting consumer markets and the growing overlap between fragrance, beauty and personal care. Holding both under one roof, he said, opens more room for interaction, product discovery and knowledge exchange among participants from different countries.
The approach also serves a business goal. Al Midfa said the format strengthens networking and helps companies move into new markets. He pointed to the role of specialised shows in linking brands with consumers and partners, which helps firms read market trends and sharpen their position.
The Emirates Perfumes and Oud Exhibition fits a wider push at the venue. Expo Centre Sharjah uses the emirate’s location and trade links to support commercial partnerships across regional and international markets. The fragrance show and the cosmetics show both feed that effort by drawing buyers and sellers who might not otherwise meet.
The role of the Chamber pavilion
Both shows feature a dedicated pavilion for the Sharjah Chamber of Commerce and Industry. The space gives participating companies and brands a way to raise their visibility and meet potential partners. It also opens a path to new business prospects for firms testing the UAE market.
The pavilion matters for the broader UAE perfume industry. Oud and perfumes carry commercial weight in the Gulf, and direct contact with buyers can shorten the distance to a deal. For smaller brands, a shared Chamber space lowers the cost of showing up next to larger names.
What visitors can do on the floor?
The two exhibitions reward a walk-through rather than a quick look. On the fragrance side, visitors can test oud oils, compare incense, and track how blends differ between makers from the Gulf, Asia and beyond. On the cosmetics side, they can review skincare and personal care lines from firms across several countries.
Both floors stay open through 18 October at Expo Centre Sharjah. Buyers, trade visitors and the public can move between the Emirates Perfumes and Oud Exhibition and the Middle East Cosmetics Show without leaving the building. For anyone tracking oud and perfumes or the beauty trade, the paired format puts a large slice of the sector within reach in a single stop.
