Salesforce Agentforce Coworker Usage Grows 21x as UAE Enterprises Hand Real Work to AI

UAE enterprise AI adoption moved closer to everyday business this week, after Salesforce said monthly usage of Agentforce Coworker has grown 21x in three months. That climb averages 2.8x each month. The service now supports more than 185,000 users worldwide, with teams at The Adecco Group, Accenture, Fulton Bank, and BACA Systems already putting it […]
Beast Industries and Mastercard launch co-branded cards for creators globally

Beast Industries and Mastercard have agreed to build a group of co-branded card programs aimed at digital creators and the younger consumers who follow them. The companies describe the work as a way to move people from watching content to owning businesses. Behind that language sits a commercial question worth examining. Who governs the money, […]
Rakbank expands digital wealth offering with launch of in-app global equities trading

Rakbank announced the launch of its Digital Equities proposition, enabling customers to invest in more than 30,000 stocks and exchange-traded funds (ETFs) across global markets directly through the Rakbank app. The new offering, powered by GTN, provides seamless access to international equity markets, including the US, UK and Europe, with fully digital onboarding and trading […]
Dubai Basketball and Red Bull Join Forces in a New Partnership to Fuel Basketball’s Growth in Dubai

The world’s highest-altitude basketball dunk gave Dubai Basketball a new commercial partner and a clear signal of how quickly the sport is growing in the city. On 4 November 2026, the club named Red Bull as its official energy drink partner for the 2026/27 season. The reveal placed two brands known for energy and ambition […]