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ADNOC Distribution launches ‘Engage’ advertising platform

ADNOC Distribution launches 'Engage'

ADNOC Distribution on Wednesday launched Engage by ADNOC, a retail media network designed to connect brands with customers across its integrated mobility, convenience and digital ecosystem, WAM reported. Engage by ADNOC is the first full-funnel retail media network operated in the UAE by a mobility and convenience retailer, enabling brands to connect with customers at […]

Brookfield Middle East Partners fund closes at $2bn with PIF as anchor

Brookfield Middle East Partners fund

The Brookfield Middle East Partners fund reached its first close with $500 million of Brookfield’s own money committed alongside its partners. That figure says something before any strategy deck does. A manager willing to place half a billion dollars next to its investors is telling you where it believes the returns sit. In total, the […]