• bitcoinBitcoin (BTC) $ 42,977.00 0.18%
  • ethereumEthereum (ETH) $ 2,365.53 1.12%
  • tetherTether (USDT) $ 1.00 0.2%
  • bnbBNB (BNB) $ 302.66 0.19%
  • solanaSolana (SOL) $ 95.44 1.28%
  • xrpXRP (XRP) $ 0.501444 0.1%
  • usd-coinUSDC (USDC) $ 0.996294 0.34%
  • staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
  • cardanoCardano (ADA) $ 0.481226 2.68%
  • avalanche-2Avalanche (AVAX) $ 34.37 1.19%
  • bitcoinBitcoin (BTC) $ 42,977.00 0.18%
    ethereumEthereum (ETH) $ 2,365.53 1.12%
    tetherTether (USDT) $ 1.00 0.2%
    bnbBNB (BNB) $ 302.66 0.19%
    solanaSolana (SOL) $ 95.44 1.28%
    xrpXRP (XRP) $ 0.501444 0.1%
    usd-coinUSDC (USDC) $ 0.996294 0.34%
    staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
    cardanoCardano (ADA) $ 0.481226 2.68%
    avalanche-2Avalanche (AVAX) $ 34.37 1.19%
image-alt-1BTC Dominance: 58.93%
image-alt-2 ETH Dominance: 12.89%
image-alt-3 BTC/ETH Ratio: 26.62%
image-alt-4 Total Market Cap 24h: $2.51T
image-alt-5Volume 24h: $144.96B
image-alt-6 ETH Gas Price: 5.1 Gwei
 

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Meta stablecoin launch

Meta stablecoin launch sparks fresh interest in crypto payouts and digital finance

Tariq Al-Mansouri

Meta stablecoin launch is back in the spotlight as the tech giant re-enters the crypto space.

Meta is reportedly developing a new stablecoin to manage payouts. The move marks a major comeback after its failed Diem project.

Sources told Fortune that Meta has hired Ginger Baker, a crypto-savvy executive, as its new vice president of product. This signals Meta’s serious intention to take a leading role in digital currency innovation. The previous attempt, Libra (later Diem), failed due to intense regulatory pressure. Now, with the market more mature, Meta sees a chance to re-engage.

Stablecoins are digital assets pegged to traditional currencies, like the U.S. dollar. They offer stability and speed, making them ideal for transactions. Meta plans to use this stability to streamline payouts and potentially expand into financial services for creators and users.

Big Players Are Moving In

Meta isn’t alone. Companies like Visa, Mastercard, Ripple, and Stripe are all entering the stablecoin arena. Dutch bank ING and Standard Chartered are also big betting companies. The latter expects the market to grow by $2 trillion by 2028.

This broader adoption is pushing stablecoins from the crypto niche to mainstream finance. Meta’s entry could accelerate that trend. Its vast social and user network offers a ready-made base for stablecoin integration. Whether for Instagram influencers or small businesses, Meta’s stablecoin could simplify how money moves online.

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Meta stablecoin launch could redefine digital transactions

However, regulation remains a thorny issue. Just recently, U.S. lawmakers failed to advance a bill on stablecoin oversight. Critics worry about legal clarity and consumer protections. The political landscape is further complicated by Donald Trump’s involvement through World Liberty Financial’s USD1 token.

Meta’s previous downfall came largely from regulatory battles. This time, the company appears more cautious. Hiring experienced leadership like Ginger Baker shows it wants to play by the rules while still innovating. If executed right, Meta’s stablecoin launch could reshape how digital payments work.

As the stablecoin market gains momentum, Meta’s move could attract both tech enthusiasts and traditional investors. A successful launch may also revive interest in Web3 use cases, especially in gaming, creator economies, and online commerce. While risks remain, the Meta stablecoin launch is clearly one of the most anticipated returns to crypto this year.

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What is the Meta stablecoin launch all about?

Meta is reportedly launching a new stablecoin to manage payouts across its platforms, including Instagram and Facebook. The company previously attempted this with Libra (later renamed Diem), which collapsed due to regulatory issues. Now, Meta is re-entering the space with a stronger focus on compliance and practical financial applications. The new stablecoin is likely pegged to fiat currency like the U.S. dollar, offering users a stable and efficient way to send and receive money.

Why did Meta’s first crypto project, Diem, fail?

Diem, originally called Libra, faced intense regulatory backlash from U.S. and global authorities. Concerns included data privacy, currency control, and financial stability. Despite efforts to comply by rebranding and reducing its scope, Diem could not gain regulatory approval. The project was eventually shut down in 2022. The failure taught Meta valuable lessons about regulatory engagement and the need for clear financial oversight.

How could a Meta stablecoin benefit users?

A Meta stablecoin could simplify digital transactions on Meta-owned platforms. For example, creators might receive payments instantly and globally with minimal fees. Small businesses could handle cross-border transactions without relying on banks. It might also open up new forms of digital tipping, subscriptions, and in-game purchases. The use of a stablecoin ensures value remains consistent, avoiding the volatility seen in cryptocurrencies like Bitcoin or Ethereum.

What challenges does Meta face with its new stablecoin?

Meta’s biggest challenge is regulation. Lawmakers in the U.S. are debating bills that could restrict or reshape the stablecoin market. The company also needs to rebuild trust after Diem’s failure. Technical hurdles like integrating the stablecoin into platforms securely, while maintaining user privacy, also exist. Moreover, competition from Ripple, Visa, and other fintech giants is heating up. Meta must offer something uniquely valuable to gain widespread adoption.

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