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San Francisco Nintendo Store opening

San Francisco Nintendo Store opening brings customization, merch, and West Coast hype

https://icn.live/wp-content/uploads/2025/05/Nintendo-store.mp3
  • by ICN.live
Adnan Al-Jaziri

San Francisco Nintendo Store opening is one of Nintendo’s biggest moves in North America in recent years.

Fans across the West Coast have long wished for a local Nintendo retail experience. Their wait ends with the store’s launch on May 15. For decades, New York was the only US city with an official Nintendo location. Now, San Francisco becomes the first West Coast city to host its own Nintendo flagship.

What makes this opening extra special is a unique offering: Nintendo Switch OLED customization. Previously limited to Japan, this service allows buyers to mix and match Joy-Con colors, wrist straps, and even the dock’s color. There’s no extra fee, and the final product is assembled by store staff for same-day pickup. This offering hasn’t even reached the New York store, making San Francisco’s location an instant fan destination.

A New Era for Nintendo on the West Coast

Nintendo isn’t just stopping with consoles. The store teases a collection of exclusive merchandise tied to San Francisco. Miniature versions of iconic statues from the store — including Mario, Link, and the Inkling Girl — will be sold, and only at this location. These are collectibles that can’t be found elsewhere, adding to the store’s appeal for superfans and collectors alike.

But here’s a heads-up: fans must reserve a time slot to enter during the early days. Nintendo is trying to avoid overwhelming crowds, ensuring a smoother and safer experience.

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San Francisco Nintendo Store opening adds retail power to recent brand momentum

Nintendo’s physical expansion aligns with its broader entertainment empire. The success of The Super Mario Bros. Movie has boosted global awareness. Plus, Nintendo’s partnerships with Universal Studios brought us theme parks in both Japan and the US. With more movies in the pipeline, including a Zelda film, the San Francisco store feels like another calculated piece in Nintendo’s big puzzle.

Fans eager to upgrade to the OLED Switch, or those simply in love with Nintendo culture, now have a new mecca to visit. The customized Switch OLED, available only here, could be the most personal way yet to express Nintendo fandom.

And as rumors continue swirling about the Nintendo Switch 2, one wonders: will future systems get the same treatment? For now, San Francisco stands as the go-to spot for that perfect Nintendo touch.

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What makes the San Francisco Nintendo Store unique?

The San Francisco Nintendo Store is the first US Nintendo store outside of New York, and it’s bringing an exclusive customization service for the Nintendo Switch OLED. This service, previously only available in Japan, allows fans to mix and match Joy-Con controller colors, wrist straps, and dock styles at no extra charge. In addition, the store features exclusive San Francisco-themed merchandise, including collectible statues of popular Nintendo characters. With its location on the West Coast, it opens up new access to fans who previously had to travel cross-country to visit a Nintendo store.

Can anyone visit the San Francisco Nintendo Store on opening day?

No, the store will require visitors to reserve a time slot in advance for the grand opening period. This is to manage the expected crowd size and ensure a comfortable experience for all customers. Without a reservation, visitors may not be allowed entry due to capacity limits. Nintendo has set this system in place to avoid potential chaos during the high-demand launch window, which is expected to draw large numbers of fans from across California and beyond.

What kind of customization options are available for the Switch OLED?

Customers at the San Francisco Nintendo Store can select their preferred Joy-Con controller colors, choose between black or white docks, and add matching or custom-colored wrist straps. Once the design is chosen, Nintendo staff assembles the components into a completed, personalized Switch OLED console that’s ready for same-day pickup. This is the first time this level of customization has been available in the US.

Is this a sign that more Nintendo Stores are coming to the US?

While Nintendo hasn’t announced more US stores yet, the San Francisco location signals a strong interest in expanding their physical retail presence. Coupled with the success of Nintendo’s entertainment ventures like movies and theme parks, it’s likely the brand will continue to grow beyond its digital roots. If the San Francisco store proves successful, fans may see similar stores in cities like Los Angeles, Chicago, or even Seattle in the future.

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