Google’s economic impact in the UAE has reached unprecedented levels, totaling Dhs21.8bn in 2024.
This major contribution highlights the power of artificial intelligence and digital tools in transforming the economy. According to UK-based research consultancy Public First, the tech giant’s suite of services continues to boost productivity and business growth nationwide.
Google Search and Ads alone drove Dhs20.2bn in economic activity last year. These tools enabled thousands of businesses to connect with customers and scale rapidly. Google’s platforms, from YouTube and Maps to Play and Gemini AI, now play vital roles in everyday life and commerce.
AI-Powered Tools Boost Productivity
Google’s economic impact in the UAE isn’t just about business. Tools like Gemini AI assistant enhance individual productivity. Of UAE adults using Gemini, 90% reported higher efficiency, with 71% praising its Arabic support. Daily essentials like Maps and GPay are also popular. About 89% use Google Maps or Waze, and 90% say mobile payments ease their daily routines.
Google Search remains a digital backbone, with 50% of adults calling it essential. It’s also a key tool for consumers comparing prices or planning visits, cited by 94% and 86% of users, respectively.
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Digital Training Builds the Future
Google’s economic impact in the UAE is amplified by long-term investment in skills. Over 430,000 people have received digital and AI training through the Maharat Min Google program since 2018. This aligns with the UAE’s goal of building a knowledge-driven economy.
The Android and Google Play ecosystem is also thriving, supporting 30,000 jobs and generating Dhs455m in revenue for local developers. UAE’s creative and tech communities are reaping the benefits, as AI-driven services open new opportunities.
Businesses and Public Sector Embrace AI
AI adoption is surging in the UAE. Nearly 91% of businesses now use AI tools in operations, and 97% of public sector respondents say Google’s AI boosts their productivity. These trends reflect a digital-first mindset and strong support for innovation.
Google’s tools have helped over 600 UAE-based YouTube channels surpass one million subscribers, growing 15% year-on-year. Additionally, 20,000 journalists and students in the MENA region have been trained under the Google News Initiative.
With continued strategic investment, Google’s economic impact in the UAE will likely grow even further. The tech company supports the nation’s vision for a diversified, AI-powered economy by enabling smarter businesses, empowered individuals, and thriving communities.