Adidas NFTs on SUI are bringing bold new energy to the crypto gaming scene with Xociety’s launch.
This stylish Web3 move outfits characters in a third-person RPG shooter with exclusive digital fashion. Adidas is releasing 2,600 mystery box NFTs containing wearable skins, including hoodies and neon tracksuits. Each skin carries the iconic Adidas logo, making in-game identity cooler and more customizable than ever. All assets are hosted on the Sui Layer-1 blockchain, known for its speed and scalability in gaming. Each Adidas NFT box unlocks gear sets across four tiers: Uncommon, Rare, Epic, and First. Uncommon offers three sets, Rare includes four, while Epic and First tiers boast eight full outfits. This ensures players can flaunt their rarity level with every battle in the world of Xociety.
Xociety brings crypto rewards into fashion-forward gameplay
The Adidas NFTs on SUI aren’t just cosmetic—they’re built into a revenue-sharing player economy. Xociety’s model rewards players for other players’ in-game spending, creating long-term earning potential. This elevates the play-to-earn formula, rewarding loyalty and style equally in a dynamic digital economy. The collection launches May 16 at 9 am ET on Tradeport, one of Sui’s leading NFT marketplaces. Xociety’s recent playtest drew over 12,000 players across 64 countries, signaling global appeal. Its community spans Asia, Europe, and South America, with plans to expand into North America. The game also aims to launch on the SuiPlay 0x1 handheld device, targeting on-the-go Web3 gamers. This gives the Adidas collection additional exposure in a fast-growing decentralized gaming ecosystem.
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Adidas NFTs on SUI extend the brand’s Web3 strategy
Adidas NFTs on SUI represent a major step in Adidas’ growing crypto and gaming strategy. Since 2021, the brand has launched over a dozen NFT collections, including a major Bored Ape collab. That debut earned $23 million in revenue, although Adidas only retained a fraction after partner cuts. The brand’s continuous push into blockchain gaming shows it’s betting big on the future of digital identity. Through its deal with Xociety, Adidas reinforces its position at the intersection of fashion and gaming. This drop not only boosts Xociety’s appeal but also cements Adidas as a serious Web3 innovator. With high rarity skins and revenue opportunities, the collection is built to drive both hype and utility.
This release showcases how NFTs can go beyond collectibles and power real in-game economies.