Trump Media Bitcoin treasury deal has received official approval from the U.S. Securities and Exchange Commission.
This move marks a major step for Trump Media and Technology Group (TMTG), the parent company of Truth Social. The $2.3 billion deal positions the company at the forefront of financial innovation.
The SEC declared effective TMTG’s S-3 registration on June 13, a critical milestone for crypto integration. This registration covers the resale of 56 million shares and 29 million more tied to convertible notes. These securities are part of equity and debt agreements involving 50 investors.
Though the deal includes a universal shelf for future offerings, the company said there are no immediate plans to issue securities under it. TMTG’s CEO, Devin Nunes, stated that the firm is “aggressively implementing” its multi-faceted expansion plan.
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Nunes revealed that TMTG is simultaneously expanding its social media, TV streaming, and fintech platforms. The inclusion of a Bitcoin treasury strategy marks a transformative vision for the company. “We aim to continue rapidly transforming Trump Media into an indispensable company for the Patriot Economy,” he said.
On the same day the approval was announced, TMTG stock closed down 2.06% at $19.52. However, this short-term dip hasn’t deterred the company from making more crypto-aligned moves. On May 27, TMTG raised $2.5 billion in capital specifically to purchase Bitcoin.
Nunes called Bitcoin “an apex instrument of financial freedom.” Holding cryptocurrency is now considered a crucial part of TMTG’s assets, reflecting a broader shift in strategy.
Trump Media Bitcoin treasury deal spawns ETF ambitions
In another bold step, TMTG filed to launch a spot Bitcoin exchange-traded fund (ETF) on June 5. The trust behind this ETF would be backed primarily by Bitcoin, held securely by a custodian. TMTG said the ETF aims to reflect Bitcoin’s price performance.
The crypto world is buzzing with speculation. One blockchain analysis firm even asked, “Is Trump about to go Saylor Mode?”—a reference to MicroStrategy’s Michael Saylor, known for large Bitcoin holdings.
Whether it’s fintech, media, or crypto, Trump Media is signaling a major pivot. The Trump Media Bitcoin treasury deal could redefine how media companies think about digital assets.