Trump Media $2.5 billion crypto investment signals a groundbreaking move into the Bitcoin treasury arena.
The company announced a private placement deal involving nearly 50 institutional investors. This includes $1.5 billion in common stock and $1 billion in convertible notes, priced at a 35% premium.
The move comes as Trump Media and Technology Group (TMTG), listed on Nasdaq under ticker DJT, plans to create a corporate Bitcoin treasury. Custody for these digital assets will be provided by Crypto.com and Anchorage Digital, two major names in the crypto custody space. The firm views Bitcoin as “an apex instrument of financial freedom,” according to CEO Devin Nunes.
TMTG operates Truth Social and the FinTech brand Truth.Fi. The latter, launched in January, had already approved investing up to $250 million into assets including Bitcoin, ETFs, and SMAs. With this $2.5 billion injection, the crypto allocation will rise significantly. As of Q1 2025, TMTG holds $759 million in liquid cash and equivalents. Bitcoin will now join that balance.
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Bitcoin is now part of Trump Media
The strategy mimics that of firms like MicroStrategy, which holds over 580,000 BTC. Trump Media is leveraging this trend to fortify its position in what it calls a battle against discrimination by financial institutions. It also teased plans for “synergies” across Truth Social and Truth+, possibly hinting at crypto-powered payments and a utility token in the future.
TMTG harshly criticized media speculation that it would raise $3 billion for broader crypto investments. The company denied the claims and criticized the Financial Times, calling its journalists “dumb.” Nonetheless, the confirmed $2.5 billion investment places the firm in the top tier of corporate crypto holders.
This strategic play shows confidence in crypto’s long-term potential, particularly Bitcoin’s role as digital gold. It also reflects a broader push into Web3 ecosystems through subscription payments, token models, and decentralized value transfer systems.
Trump Media $2.5 billion crypto investment sets the tone for corporate crypto adoption
By entering the Bitcoin game with billions in backing, Trump Media aligns itself with a small but growing club of crypto-heavy corporations. The use of institutional investors and premium convertible notes shows confidence in its future valuation and the utility of digital assets.
This isn’t just a speculative play—it’s an infrastructure move. Custodians like Anchorage and Crypto.com ensure compliance, security, and regulatory alignment. As crypto gaming, fintech, and social media continue to converge, Trump Media’s crypto pivot may redefine the scope of blockchain in consumer platforms.