• bitcoinBitcoin (BTC) $ 42,977.00 0.18%
  • ethereumEthereum (ETH) $ 2,365.53 1.12%
  • tetherTether (USDT) $ 1.00 0.2%
  • bnbBNB (BNB) $ 302.66 0.19%
  • solanaSolana (SOL) $ 95.44 1.28%
  • xrpXRP (XRP) $ 0.501444 0.1%
  • usd-coinUSDC (USDC) $ 0.996294 0.34%
  • staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
  • cardanoCardano (ADA) $ 0.481226 2.68%
  • avalanche-2Avalanche (AVAX) $ 34.37 1.19%
  • bitcoinBitcoin (BTC) $ 42,977.00 0.18%
    ethereumEthereum (ETH) $ 2,365.53 1.12%
    tetherTether (USDT) $ 1.00 0.2%
    bnbBNB (BNB) $ 302.66 0.19%
    solanaSolana (SOL) $ 95.44 1.28%
    xrpXRP (XRP) $ 0.501444 0.1%
    usd-coinUSDC (USDC) $ 0.996294 0.34%
    staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
    cardanoCardano (ADA) $ 0.481226 2.68%
    avalanche-2Avalanche (AVAX) $ 34.37 1.19%
image-alt-1BTC Dominance: 58.93%
image-alt-2 ETH Dominance: 12.89%
image-alt-3 BTC/ETH Ratio: 26.62%
image-alt-4 Total Market Cap 24h: $2.51T
image-alt-5Volume 24h: $144.96B
image-alt-6 ETH Gas Price: 5.1 Gwei
 

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Trump Media $2.5 billion crypto investment

Trump Media $2.5 billion crypto investment marks bold shift into Bitcoin treasury strategy

Khaled Darwish

Trump Media $2.5 billion crypto investment signals a groundbreaking move into the Bitcoin treasury arena.

The company announced a private placement deal involving nearly 50 institutional investors. This includes $1.5 billion in common stock and $1 billion in convertible notes, priced at a 35% premium.

The move comes as Trump Media and Technology Group (TMTG), listed on Nasdaq under ticker DJT, plans to create a corporate Bitcoin treasury. Custody for these digital assets will be provided by Crypto.com and Anchorage Digital, two major names in the crypto custody space. The firm views Bitcoin as “an apex instrument of financial freedom,” according to CEO Devin Nunes.

TMTG operates Truth Social and the FinTech brand Truth.Fi. The latter, launched in January, had already approved investing up to $250 million into assets including Bitcoin, ETFs, and SMAs. With this $2.5 billion injection, the crypto allocation will rise significantly. As of Q1 2025, TMTG holds $759 million in liquid cash and equivalents. Bitcoin will now join that balance.

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Bitcoin is now part of Trump Media

The strategy mimics that of firms like MicroStrategy, which holds over 580,000 BTC. Trump Media is leveraging this trend to fortify its position in what it calls a battle against discrimination by financial institutions. It also teased plans for “synergies” across Truth Social and Truth+, possibly hinting at crypto-powered payments and a utility token in the future.

TMTG harshly criticized media speculation that it would raise $3 billion for broader crypto investments. The company denied the claims and criticized the Financial Times, calling its journalists “dumb.” Nonetheless, the confirmed $2.5 billion investment places the firm in the top tier of corporate crypto holders.

This strategic play shows confidence in crypto’s long-term potential, particularly Bitcoin’s role as digital gold. It also reflects a broader push into Web3 ecosystems through subscription payments, token models, and decentralized value transfer systems.

Trump Media $2.5 billion crypto investment sets the tone for corporate crypto adoption

By entering the Bitcoin game with billions in backing, Trump Media aligns itself with a small but growing club of crypto-heavy corporations. The use of institutional investors and premium convertible notes shows confidence in its future valuation and the utility of digital assets.

This isn’t just a speculative play—it’s an infrastructure move. Custodians like Anchorage and Crypto.com ensure compliance, security, and regulatory alignment. As crypto gaming, fintech, and social media continue to converge, Trump Media’s crypto pivot may redefine the scope of blockchain in consumer platforms.

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Why is Trump Media investing $2.5 billion into crypto?

Trump Media aims to establish a Bitcoin treasury and embrace digital assets as a core part of its financial strategy. The company views Bitcoin as a symbol of financial freedom. With rising concerns about institutional discrimination and the need for decentralized alternatives, the investment provides both a hedge and infrastructure for future innovation. This includes potential plans for crypto-based subscription models, a utility token, and broader financial use cases across its platforms, such as Truth Social and Truth+.

Who will manage Trump Media’s Bitcoin holdings?

Trump Media has chosen Crypto.com and Anchorage Digital as custodians for its Bitcoin treasury. These firms are well-regarded in the crypto industry for secure digital asset management. Anchorage, in particular, is a federally chartered digital asset bank, making it a compliant and secure choice. Their involvement ensures that Trump Media’s holdings are safeguarded, regulatory-aligned, and positioned for long-term financial strategy.

How does this compare to other corporate Bitcoin investments?

Trump Media’s move mirrors that of MicroStrategy, which famously adopted a Bitcoin-centric treasury strategy. However, the $2.5 billion investment is unique in that it includes both equity and convertible notes, backed by about 50 institutional investors. This kind of structured raise, coupled with media platforms like Truth Social, gives Trump Media more than just a balance sheet change—it sets the stage for crypto integration in content, social engagement, and fintech services.

Is this part of a broader trend in crypto adoption?

Yes. More companies are recognizing the value of Bitcoin not just as an investment, but as infrastructure. As traditional finance meets blockchain tech, corporations are exploring custody services, token utilities, and payment gateways. Trump Media’s crypto push reflects this evolution, placing it alongside leaders in the Web3 space. With increasing trust in crypto custodians and regulations catching up, corporate adoption of Bitcoin is expected to rise in 2025 and beyond.

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