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  • bitcoinBitcoin (BTC) $ 42,977.00 0.18%
    ethereumEthereum (ETH) $ 2,365.53 1.12%
    tetherTether (USDT) $ 1.00 0.2%
    bnbBNB (BNB) $ 302.66 0.19%
    solanaSolana (SOL) $ 95.44 1.28%
    xrpXRP (XRP) $ 0.501444 0.1%
    usd-coinUSDC (USDC) $ 0.996294 0.34%
    staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
    cardanoCardano (ADA) $ 0.481226 2.68%
    avalanche-2Avalanche (AVAX) $ 34.37 1.19%
image-alt-1BTC Dominance: 58.93%
image-alt-2 ETH Dominance: 12.89%
image-alt-3 BTC/ETH Ratio: 26.62%
image-alt-4 Total Market Cap 24h: $2.51T
image-alt-5Volume 24h: $144.96B
image-alt-6 ETH Gas Price: 5.1 Gwei
 

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Figma Bitcoin investment

Figma Bitcoin investment signals growing corporate interest in crypto assets

https://icn.live/wp-content/uploads/2025/07/Figma-Bitcoin-investment.mp3
  • by ICN.live
Khaled Darwish

Figma Bitcoin investment has become a headline in the financial world as the design tech firm enters the crypto space.

The company recently revealed it holds $70 million in Bitwise’s Bitcoin ETF shares. Additionally, Figma purchased $30 million in USDC with plans to buy Bitcoin directly. This move places Figma among a rising number of companies integrating digital assets into their financial strategy.

On March 3, 2024, Figma’s board approved an investment in Bitwise’s Bitcoin ETF. This decision came just weeks after the SEC approved the first spot Bitcoin ETFs. Since then, Figma’s position has appreciated in value, signaling that its early bet may be paying off.

Figma’s approach is two-pronged: first, by entering ETFs, then preparing to directly purchase Bitcoin. As of May 2025, it has not yet executed the direct purchase, but holding $30 million in USDC shows serious intent.

Corporate crypto treasury trend expands

This Figma Bitcoin investment reflects a broader trend in the corporate world. More than 200 companies now hold Bitcoin in their treasuries. These firms are no longer viewing crypto as speculative. Instead, they see it as a strategic reserve asset.

Tether, the largest stablecoin issuer, recently disclosed it holds over 100,000 Bitcoins. Figma joins this movement, demonstrating that crypto is not just for fintech firms. Even tech companies with no prior crypto presence are now making bold blockchain moves.

Companies like MicroStrategy pioneered this treasury strategy. Figma’s entry validates the model and shows others are willing to follow. Analysts believe this increasing demand can have long-term effects on Bitcoin’s price and adoption.

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Figma Bitcoin investment could inspire a new wave

What’s unique about the Figma Bitcoin investment is its measured but confident entry. By using USDC as a transitional asset, Figma mitigates risk while preparing for a direct crypto stake.

This dual-strategy of ETF exposure and future direct ownership could become a new standard. Firms hesitant to jump in may follow this more cautious but effective model.

Crypto gaming, DeFi, and blockchain startups are expected to benefit from this shift. When traditional companies begin holding crypto, it adds credibility and market depth. That helps the entire ecosystem.

Figma may not be the last tech giant to reveal such moves. With gains already showing, its decision may influence competitors. The rise of Bitcoin as a treasury asset is becoming more than a trend—it’s a strategic shift.

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Why did Figma invest in Bitcoin ETFs and USDC?

Figma’s decision to invest in Bitcoin ETFs and USDC signals a strategic entry into digital assets. By purchasing $70 million worth of shares in Bitwise’s Bitcoin ETF, Figma gains regulated exposure to Bitcoin’s price movements. The additional $30 million in USDC is a preparatory step for buying Bitcoin directly, showing a cautious but confident approach. This strategy balances exposure with liquidity, allowing Figma to take advantage of market gains while planning direct crypto ownership. It also reflects broader corporate trends, where firms seek to diversify treasuries amid global economic uncertainty.

Is Figma’s Bitcoin move part of a bigger trend?

Yes, Figma’s actions align with a growing corporate movement. Over 200 companies now include Bitcoin in their treasuries. This trend started with companies like MicroStrategy and is now expanding into more mainstream tech firms. The strategy of using crypto as a hedge or long-term asset is gaining traction, especially with rising inflation and market volatility. Institutional support and spot ETF approvals have made it easier for companies to enter the space. Figma’s investment strengthens the case for corporate involvement in crypto.

What does using USDC before buying Bitcoin mean?

Using USDC before buying Bitcoin shows Figma’s strategic caution. USDC, a stablecoin pegged to the US dollar, offers a secure way to hold funds in crypto form. By converting cash to USDC, Figma positions itself for faster Bitcoin purchases without price exposure until it’s ready. This approach also ensures readiness while minimizing risk during decision-making processes. It’s a bridge strategy many firms may adopt, giving them more control and flexibility in crypto asset management.

How does this affect the crypto gaming and blockchain industry?

Figma’s move could indirectly benefit the broader crypto ecosystem, including gaming and blockchain startups. As traditional companies invest in digital assets, trust and validation increase. More institutional participation means greater market stability and infrastructure growth. For crypto games and Web3 projects, this creates an environment where funding, adoption, and legitimacy rise. If this trend continues, blockchain gaming could see major acceleration as corporate capital flows into decentralized platforms and token economies.

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