• TEXT= DATE: 20.06.2025 TransferMole  |  IDO  | Blockchain Service
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  • bitcoinBitcoin (BTC) $ 42,977.00 0.18%
  • ethereumEthereum (ETH) $ 2,365.53 1.12%
  • tetherTether (USDT) $ 1.00 0.2%
  • bnbBNB (BNB) $ 302.66 0.19%
  • solanaSolana (SOL) $ 95.44 1.28%
  • xrpXRP (XRP) $ 0.501444 0.1%
  • usd-coinUSDC (USDC) $ 0.996294 0.34%
  • staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
  • cardanoCardano (ADA) $ 0.481226 2.68%
  • avalanche-2Avalanche (AVAX) $ 34.37 1.19%
  • bitcoinBitcoin (BTC) $ 42,977.00 0.18%
    ethereumEthereum (ETH) $ 2,365.53 1.12%
    tetherTether (USDT) $ 1.00 0.2%
    bnbBNB (BNB) $ 302.66 0.19%
    solanaSolana (SOL) $ 95.44 1.28%
    xrpXRP (XRP) $ 0.501444 0.1%
    usd-coinUSDC (USDC) $ 0.996294 0.34%
    staked-etherLido Staked Ether (STETH) $ 2,367.26 1.4%
    cardanoCardano (ADA) $ 0.481226 2.68%
    avalanche-2Avalanche (AVAX) $ 34.37 1.19%
image-alt-1BTC Dominance: 58.93%
image-alt-2 ETH Dominance: 12.89%
image-alt-3 BTC/ETH Ratio: 26.62%
image-alt-4 Total Market Cap 24h: $2.51T
image-alt-5Volume 24h: $144.96B
image-alt-6 ETH Gas Price: 5.1 Gwei
 

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Bluebird converts gold to Bitcoin

Bluebird converts gold to Bitcoin in bold treasury strategy shift

https://icn.live/wp-content/uploads/2025/06/btc-gol-res.mp3
  • by ICN.live
Leila Al-Khatib

Bluebird converts gold to Bitcoin in a surprising move that shocked both the mining and crypto communities.

On June 5, the UK-listed gold miner announced it would begin converting gold revenue into Bitcoin. This makes Bluebird the first publicly traded UK mining firm to adopt such a digital treasury strategy. As a result, its shares skyrocketed 63% in a single day, signaling renewed investor interest. Despite this, Bluebird stock remains down 14% year-to-date.

The company’s new strategy involves monetizing gold production profits and redirecting them into Bitcoin. This decision reflects the firm’s belief in Bitcoin’s potential as a modern store of value. According to Bluebird, the shift responds to rising inflation, growing government debt, and worldwide financial instability.

Digital Gold Meets Traditional Gold

Bitcoin has often been dubbed “digital gold,” and now Bluebird aims to hold both forms of value. Executive Director Aidan Bishop said markets are undergoing a “tectonic shift” and Bitcoin is at the center of that evolution. By holding both physical and digital assets, Bluebird hopes to diversify its treasury and attract a new kind of shareholder.

Gold has traditionally been prized as a safe-haven asset, but Bitcoin is increasingly taking that role in a digital age. With its fixed supply and decentralized nature, Bitcoin offers an alternative hedge against inflation and geopolitical risks.

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Bluebird Converts Gold to Bitcoin and Breaks New Ground

Alongside its Bitcoin strategy, Bluebird also announced it had renewed a mining permit in the Philippines. The firm is also nearing a key agreement with a local partner to extend its free carry into production. This shows that traditional operations continue even as the company embraces digital innovation.

By moving into Bitcoin, Bluebird isn’t abandoning gold—it’s upgrading its approach. The dual-asset strategy could redefine how mining companies manage their balance sheets and reserves. This hybrid model could be especially attractive to investors interested in both hard assets and cutting-edge financial tools.

Will Other Miners Follow?

Bluebird’s move may set a trend in motion. If successful, other gold mining firms could soon adopt similar treasury strategies. This could further legitimize Bitcoin in traditional industries and introduce new waves of institutional adoption.

Bluebird converts gold to Bitcoin not just for profit, but as a vision of financial evolution. The company is betting big on the future—and it’s digital.

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Why did Bluebird convert gold revenue into Bitcoin?

Bluebird sees Bitcoin as a more dynamic and resilient store of value, especially in today’s uncertain economy. The company cited global financial challenges like inflation, excessive debt levels, and geopolitical instability. By converting gold proceeds into Bitcoin, Bluebird is aligning itself with what it calls a “tectonic shift” in markets. Bitcoin’s scarcity, decentralization, and increasing mainstream adoption make it an appealing reserve asset for the future. This strategy also positions Bluebird as a modern, forward-thinking player that could appeal to tech-savvy and crypto-invested shareholders.

What makes Bluebird’s move unique?

This is the first time a publicly traded UK-based mining company has committed to a Bitcoin treasury approach. Most mining firms traditionally reinvest in equipment or expansion or hold cash. By choosing Bitcoin, Bluebird is placing long-term confidence in digital assets. It signals a broader shift in how companies think about asset diversification and treasury management. The uniqueness lies not only in the bold move itself but in Bluebird’s aim to blend traditional gold mining with the emerging world of crypto finance.

How did the market respond to Bluebird’s announcement?

The market reacted positively, with shares of Bluebird surging 63% following the announcement. This sharp rise indicates that investors view the Bitcoin strategy as a game-changer. Despite the year-to-date decline in stock price, this sudden boost shows renewed confidence in Bluebird’s future. The crypto market’s popularity, combined with the mining sector’s stability, makes for a compelling combination. Investors may now see Bluebird as more than just a traditional mining company—it’s now an innovator.

Could other mining companies follow Bluebird’s lead?

Yes, Bluebird’s success could inspire other mining firms to consider a Bitcoin treasury model. The idea of using gold profits to invest in digital assets is gaining traction. If Bluebird demonstrates long-term growth and value through this strategy, peers might replicate the model. The potential for increased returns, diversification, and modern brand positioning is significant. However, adoption will depend on each company’s risk appetite, regulatory context, and leadership vision.

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