Sam Altman’s World crypto project is now expanding into the U.S. market with massive ambitions.
World, previously known as Worldcoin, is focused on verifying human identity in a digital world dominated by bots and AI actors. With over 26 million app users and 12 million “unique humans,” the project seeks to create what it calls “the real human network.”
Sam Altman’s World crypto project gives users WLD tokens after verifying their identity through a device called the Orb. These eyeball-scanning devices confirm if a user is human and issue a World ID. In return, verified users are rewarded with WLD tokens, which hold real-world value in the crypto ecosystem.
Launching in six major U.S. cities — Austin, Atlanta, Los Angeles, Miami, Nashville, and San Francisco — marks a major milestone. Under President Donald Trump’s current administration, the U.S. has become more open to crypto innovation, creating fertile ground for the project’s next phase.
Human verification goes mainstream with Sam Altman’s World crypto project
The world is more than just a verification service. The project has bold plans to introduce a Visa card connected to the World App wallet. Users will be able to spend digital assets like WLD anywhere Visa is accepted, while merchants will receive payments in fiat. This step removes friction and brings crypto closer to mainstream usage.
Additionally, the company is stepping into social and dating platforms. A new partnership with Match Group, the parent firm of Tinder, will test verified user interactions in Japan. This pilot program aims to eliminate fake profiles and ensure real, meaningful connections between users.
The founder of OpenAI, Sam Altman, with the World project, is also introducing prediction markets via Kalshi. The World App now allows users to participate in forecast-based bets using a built-in mini app. This adds yet another use case for verified identity within the Web3 space.
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To scale faster, the World will roll out a smaller version of the Orb called the mini-Orb. These devices will make human verification accessible at more locations, including gaming hardware company Razer’s physical stores.
Gamers will soon be able to verify if they’re playing against real people, not bots — a major win for online authenticity. Sam Altman’s World crypto project is pushing into areas where trust and identity matter the most.
The project emphasizes that it does not store biometric data. Instead, it verifies and then deletes the data, reducing privacy concerns.
As AI-generated content floods the internet, World’s mission becomes even more urgent. With tools spanning finance, social media, gaming, and prediction markets, the project’s vision is clear — create a global human-only network that thrives in the AI era.