$1bn for AI Agents in Mexico as Salesforce Expands Global Agentforce Platform

Key Points:

• Salesforce invests $1bn in Mexico to develop AI agents under its Agentforce platform.

• A new Mexico City hub and Global Delivery Center will create jobs and expand consulting reach.

• The move positions Mexico as a major AI and tech hub for Latin America.

• Salesforce aims to drive the “Agentic Enterprise” model, where humans and AI work together.

$1bn for AI Agents in Mexico is Salesforce’s biggest commitment in Latin America so far.

The company is expanding its presence with a new Mexico City hub that will host a Global Delivery Center focused on deploying the Agentforce platform.

Salesforce’s investment aims to strengthen regional capabilities in autonomous agents, a key element of what the company calls the Agentic Enterprise. This concept blends human expertise with AI-driven systems to perform customer service, sales, and operational tasks faster and more accurately.

Marc Benioff, Chair and CEO of Salesforce, says Mexico offers “an incredible base of talent and innovation.” He emphasizes that this investment is “a commitment to Mexico as a key market for AI-powered growth.”

The decision also shows how Mexico is becoming a tech hub for AI services, offering a strong talent pool and strategic access to clients across the Americas.

Mexico City becomes Salesforce’s AI anchor in Latin America

The new Mexico City tech hub will be located in the Polanco district, inside the Miyana II building. This five-story facility will support up to 2,000 employees. It will also house consulting teams working in English, Spanish, and Portuguese, helping clients across North and South America implement the Agentforce platform.

According to Marcelo Ebrard, Secretary of Economy for Mexico, Salesforce’s move “demonstrates the strength of Mexico’s economy and the quality of its professionals.” He adds that the project will “build AI skills, create jobs, and position Mexico as a consultancy hub for Latin America.”

From my standpoint, this move transforms Mexico into a center of excellence for AI consulting and implementation. It also supports Salesforce’s global expansion strategy focused on enterprise automation and data-driven decision-making.

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What Agentforce means for Latin American enterprises

The Agentforce platform represents Salesforce’s new approach to AI integration. It allows companies to deploy autonomous agents that can interact with customers, manage tasks, and support employees in real time.

By using natural language and machine learning, Agentforce enables businesses to scale their operations efficiently. For example, companies like FEMSA and Grupo Bafar, both Salesforce clients, are expected to benefit from these tools to optimize sales and service operations.

The expansion supports Salesforce’s vision of an “Agentic Enterprise,” where AI agents assist humans rather than replace them. This model promises higher productivity and better customer experiences.

In Latin America, demand for AI and automation is growing as organizations look to improve service quality while reducing operational costs. Salesforce’s US$1bn for AI Agents in Mexico is a clear response to that demand.

A bet on regional talent and AI collaboration

Salesforce’s strategy also highlights the importance of local talent. The new Global Delivery Center will employ engineers, consultants, and AI specialists across Mexico. These teams will provide solutions not only for Mexican enterprises but also for international clients seeking regional expertise.

The company has operated in Mexico since 2006 and works with more than 1,000 local partners and resellers. This new phase of investment deepens those relationships and strengthens the ecosystem around Salesforce AI investment.

Benioff said the expansion supports “the next generation of digital leadership across Latin America.” His statement points to a clear trend: international tech companies are recognizing Mexico’s strategic value for AI innovation.

Latin America’s growing AI ecosystem

The Latin America AI growth trend is accelerating as global companies set up R&D and delivery centers in the region. Affordable labor costs, a multilingual workforce, and a fast-growing digital economy make it ideal for scaling AI operations.

For Mexico, Salesforce’s investment could become a catalyst for other tech giants to follow. It also positions the country to compete directly with major technology centers such as Brazil and Chile.

Analysts expect AI-related employment in Mexico to grow sharply over the next decade. With Salesforce’s US$1bn for AI Agents in Mexico, the nation gains not only new jobs but also expertise in AI integration and autonomous systems.